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EVENTS MEETINGS MARKETING STYLE STRATEGY IDEAS Highlights From Inaugural Balls & Golden Globe Parties Los Angeles 4.95 MARCH APRIL 2009 BIZBASH.COM No Budget No Problem Cost-Conscious Ideas for Big & Small Events Design-Minded Gifts Up-and-Coming DJs Cocktail Party Food Corporate Picnics Scheduling Tools Dinner Plates Business Entertaining Sure we re oversimplifying. We re trying to stay positive. New Restaurants Bars & Private Rooms SPECIAL EVENTS FEDERICO PIGNATELLI PRESENTS PIER59 STUDIOS WEST SPECIAL EVENT INQUIRIES contact 310.883.7172 T. 310.829.5959 F. 310.829.9550 2415 MICHIGAN AVE SANTA MONICA CA LOS ANGELES specialevents An Australian string quartet entertained guests at the G Day USA Gala in January. Read more about this event on LOS ANGELES VOLUME 4 ISSUE 2 MARCH APRIL 2009 2009 BizBash Media On the Cover Caravents set up plush furniture groupings in In Style s girly gift suite at the Golden Globes. Photographed by Line 8 Photography. 10 FROM THE EDITORS Staying positive during negative economic times 12 READERS FORUM What s the biggest risk you ve taken--and pulled off Who s doing what THE DIRECTORY 71 New venues 72 TED KRUCKEL Completely impractical ideas for tackling troubled times THE SCOUT 17 Snacks that will have guests bellying up to the bar 21 Desktop games with design credentials 22 Pretty plates for rent 23 Where can you find up-andcoming DJs 24 Fashion-turned-event designer Kate Fujimoto 25 Five inexpensive but impactful ideas INFLUENCES 27 Founder of TheHappyCorp and LVHRD Doug Jaeger EVENT INTELLIGENCE 28 Simon Atkins on Adidas s biggest marketing campaign 29 Online event tools with social networking sensibilities VENUES 31 Some of L.A. s fresh spaces 32 Santa Barbara s seaside sites 33 Plush Palm Springs properties DESTINATION REPORT 35 Las Vegas s newest eateries EVENT REPORTS 37 The Grammys groovy celebration 40 A montage of five movie premiere parties 42 Bigger digs for Art L.A. 44 From New York Godiva s suite Valentine s Day promotion 46 Blazing a trail for the Special Olympics torch run 48 HBO gambles on Big Love 50 Fox s homey winter party 52 From Toronto The Bell gala s rollercoaster night 54 People and the E.I.F. s SAG Awards after-party 60 Golden Revival The three big parties that feted the Globes 62 The Hip Fun Budget-Minded Company Picnic Three very different ideas for summer entertaining 65 Highlights From the Capital A look at inauguration weekend s biggest events 68 Business Entertaining 2009 Our cheat sheet to the city s group-friendly restaurants bars and private rooms PHOTO KEVIN PARRY GETTY IMAGES ON BIZBASH.COM Our picks from among the Super Bowl events Daily industry news updates Our comprehensive directory of venues and vendors march april 2009 5 BIZBASH EDITOR IN CHIEF Chad Kaydo MANAGING EDITOR Libby Estell STYLE EDITOR Mark Mavrigian NEWS EDITOR Courtney Thompson SENIOR STYLE EDITOR Lisa Cericola ASSOCIATE EDITORS Michael O Connell Anna Sekula CHICAGO ASSOCIATE EDITOR Jenny Berg LOS ANGELES EDITOR BUREAU CHIEF Alesandra Dubin TORONTO EDITOR BUREAU CHIEF Susan O Neill WASHINGTON EDITOR BUREAU CHIEF Walter Nicholls ART ART DIRECTOR Joey Bouchard ASSISTANT ART PRODUCTION DIRECTOR Carolyn Curtis PHOTO PHOTO EDITOR Alison Whittington ASSISTANT PHOTO EDITOR Jessica Torossian COPY & RESEARCH ASSISTANT MANAGING EDITOR Claire Hoffman ASSISTANT TO THE EDITOR IN CHIEF Lauren Matison CONTRIBUTORS EDITOR AT LARGE Ted Kruckel WRITER AT LARGE LOS ANGELES Irene Lacher CONTRIBUTING EDITORS Caryl Chinn Leslie Koren Jane L. Levere Mimi O Connor Erika Rasmusson Janes Jenny Sherman Brendan Spiegel Andrea Strong CONTRIBUTING WRITERS Danielle Bufalini Jeralyn Gerba Sara Neuffer Meryl Rothstein Andi Teran LOS ANGELES Lesley Balla Shilpa Gopinath Sharon Knolle TORONTO Amy Lazar WASHINGTON Adele Chapin COPY EDITORS Jeff Perlah Josh Wimmer CONTRIBUTING PHOTOGRAPHERS Brad DeCecco Nick Ferrari Marina Fragosa Senra Emily Gilbert Dan Hallman Miha Matei Alice and Chris Ross Keith Sirchio CHICAGO Barry Brecheisen Eric Craig Michael Maes LOS ANGELES Matt Armendariz BEImages Sky Cassidy Red Dawn Media Nadine Froger Carin Krasner Alen Lin Line 8 Photography Lee Salem Photography Zen Sekizawa Dale Wilcox TORONTO Gary Beechey Jill Kitchener Henry Lin George Pimentel WASHINGTON Ren e Comet FotoBriceno Powers and Crewe EDITORIAL OFFICES 21 West 38th St. 13th Floor New York NY 10018 phone 646.638.3600 fax 646.638.3601 CHICAGO BUREAU 1802 West Berteau Ave. Suite 208 Chicago IL 60613 312.436.2525 LOS ANGELES BUREAU 8721 Sunset Blvd. Suite P7 West Hollywood CA 90069 310.659.9510 TORONTO BUREAU 1 Thorncliff Park Drive Suite 110 Toronto ON M4H 1G9 416.425.6380 WASHINGTON BUREAU 1825 Connecticut Ave. NW Washington D.C. 20009 202.684.8743 CONTACT US Editorial Feedback and Ideas edit Event Invitations and Press Releases nyevents Directory Listings listings Subscription Inquiries 866.456.0517 (toll-free) or 845.267.2170 subscriptions New Subscriptions subscribe Subscription Renewals renew Reprints Dani Rose The YGS Group 800.494.9051 ext. 125 bizbash BIZBASH MEDIA C.E.O. AND FOUNDER David Adler PRESIDENT Richard Aaron BOARD OF DIRECTORS Jonathan Adler (CHAIRMAN) Richard Aaron David Adler Louis Perlman Todd Pietri William F. Reilly BIZBASH SENIOR VICE PRESIDENT OF SALES AND MARKETING Robert Fitzgerald CHIEF FINANCIAL OFFICER CHIEF OPERATING OFFICER David Micciulla MARKETING & CIRCULATION MARKETING DIRECTOR Tom Leader DIRECTOR OF CIRCULATION AND AUDIENCE DEVELOPMENT Hamilton Maher ASSISTANT CIRCULATION MANAGER Tracey Harilall PRODUCTION DIRECTOR OF PRODUCTION AND CUSTOMER SERVICE J.P. 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OWNER ELS Hollace Davids SENIOR VICE PRESIDENT SPECIAL PROJECTS UNIVERSAL PICTURES Marc Friedland FOUNDER CREATIVE DIRECTOR CREATIVE INTELLIGENCE INC. Judy Levy CO-OWNER LEVY PAZANTI & ASSOCIATES Mary Micucci FOUNDER & PRESIDENT ALONG CAME MARY PRODUCTIONS Ellen Pazanti CO-OWNER LEVY PAZANTI & ASSOCIATES Patricia Ryan PRESIDENT PARTY PLANNERS WEST INC. Mike Stern EXECUTIVE VICE PRESIDENT CLASSIC PARTY RENTALS Katy Sweet PRESIDENT KATY SWEET & ASSOCIATES INC. Cyd Wilson DIRECTOR OF CREATIVE DEVELOPMENT PEOPLE IN STYLE PUBLISHING OFFICES 21 West 38th St. 13th Floor New York NY 10018 phone 646.638.3600 fax 646.638.3601 Marketing and Advertising Programs sales 2009 BIZBASH IS A REGISTERED TRADEMARK OF BIZBASH MEDIA INC. ALL RIGHTS RESERVED. REPRODUCTION WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS STRICTLY PROHIBITED. FROM THE EDITORS Among the many inaugural events that drew historic crowds to the capital in January was the Illinois State Society gala at the Renaissance Washington D.C.. Keep the Faith Amid the deluge of sour economic news let s remember the purpose--and the power--of live events. WE VE ALL BEEN reading and hearing the same dour economic news layoffs in just about every industry event planners with years of experience searching for jobs planners who are still employed working with smaller budgets smaller departments or both brands scrapping or scaling back signature events they ve hosted for years. I don t mean to dwell on the negative there are still great things happening within the event community. The inauguration flooded Washington with well-wishers and all manner of balls and promotions. (The highlights of our coverage start on page 73.) Brands like Adidas are still launching ambitious marketing campaigns. (See page 33.) And many planners are finding innovative ways to work with limited resources. (Some examples are on page 28) Still the negative news has me wondering are companies giving up on some of their most powerful marketing and management tools Are they forgetting how important gathering a group of people in one place can be These questions are partially inspired by a column in Advertising Age headlined Hey Magazines Are You In or Are You Out Author Simon Dumenco asked that question after watching some of the largest publishers in the U.S. shut down once-promising brands leaving him wondering if they still believed in their core business in presenting carefully selected words and pictures--expertly produced information--for a targeted audience. After all if you re closing down an enterprise that had been successful without even exploring innovative ways to save it--moving from print to the Web for example--perhaps you ve given up on the company s whole reason for being. Retrenching during an economic contraction is one thing Dumenco wrote. But starving and killing off your brands one by one ... suggests that you re simply abdicating. You ve lost faith in what you do. You ve lost faith in publishing. Now let s substitute events for publishing. Sure some line items need to be cut and some under-performing events need to be dropped. But do all of the companies canceling or scaling back their annual meetings product launches or event marketing campaigns still recognize the power of face-to-face interaction Are they looking for budget cuts that look good to shareholders or to journalists familiar with cringe-inducing examples of inappropriate corporate spending but not with promotions that increase sales or meetings that motivate and train employees Are decision makers more concerned with perception (and looking climateappropriate ) than smart business practices I hope not. And I hope those of us who know the value of these efforts can find a way to convince the people who control the purse strings to consider the company or brand s longterm strength and viability and the valuable role live events can play in sustaining them. --Chad Kaydo PHOTO JOSEPH ALLEN FOR BIZBASH COME PARTY WITH US. Make your next corporate event a slam dunk in downtown Los Angeles newest destination for entertainment L.A. LIVE. Whether it s a business meeting staff team building or client event we work overtime to ensure that you and your guests will have the ultimate experience. To book a group event please email events READERS FORUM What s the biggest risk you ve taken--and pulled off I had a client who purchased flowers for her centerpieces online. She wanted me to put the centerpieces together which I had never done. I didn t want to lose the business so I agreed. My assistant and I spent eight hours cutting and arranging flowers for 25 tables. There was some trial and error but we pulled it off and the client loved it. Andrea Lockhart owner ACL Event Planning New Jersey When I created the fashion show that benefits the Washington Humane Society there weren t many fashionrelated events in D.C. So I used what I learned about fashion shows from TV and the movies--with dogs as models But in its first two years Fashion for Paws raised 300 000. Tara de Nicolas director of marketing and communications Washington Humane Society We did a multi-city concert tour in outdoor amphitheaters. We knew not every state has our L.A. weather but decided that taking that risk was just part of the game. Our first stop was Chicago and we got hit hard by a lighting storm. [We were] setting up tent poles made of metal and running electrical cables while lightning was crashing and rain was coming down in buckets. Everything was flooded but eventually the sun came up and the show went on--a few minutes behind schedule and in sweltering humidity of course. Matthew Glass C.E.O. Grand Central Marketing New York Marc Ralsky national director of regional and volunteer affairs Crohn s and Colitis Foundation of Canada Toronto Michael Vargo director of corporate events Walt Disney Company Los Angeles Working for a Japanese design house I m always faced with challenges to highlight Japanese food products. At a recent event we showcased bottled sea urchin from Ashiya-kobo. I was concerned that it would require an acquired taste but by working closely with great caterers it was really well received. Tara Hohenberger public relations and events coordinator Felissimo Design House New York 12 march april 2009 Edited by Claire Hoffman PHOTOS VITHAYA PHONGSAVAN (DE NICOLAS) COURTESY OF MICHAEL VARGO Having cats at our Meow Mix events. The unpredictability of a room full of cats mingling with press has led to many sleepless nights. PNC always holds an inaugural party at our Corcoran branch less than a block from the White House. Traditionally we host 800 V.I.P. guests for [the parade] but given the historical significance of this inauguration we opted to host 80 high schoolers from D.C. public schools. I had to entertain these students for eight hours with a significantly reduced budget. But it was worth it when they saw the president as he emerged from his car. Kim Alexander corporate events manager PNC Financial Services Group Washington In 2007 we decided to hold a virtual gala by sending out invites and gathering corporate sponsorships to place on our Web site but not actually having a party. We raised 300 000 in six weeks and had very few expenses--plus a rested committee that didn t have to attend any tablecloth-color decision meetings. READERS FORUM MY NEW FAVORITE THING Hand-held laser distance meters are perfect for assisting on CAD renderings measuring for red carpet treatments grip rigging staging and client walkthroughs. I use the Leica Disto (800.367.9453 www. 169.99- 995.00) which measures hundreds of feet and eliminates the need for measuring tape on larger venues. Hillary Harris director of special events Warner Bros. Los Angeles My Cool New Job After six years as the special events manager for the Brooklyn Museum Jennifer Williford became the individual giving and event manager for Nontraditional Employment for Women in New York. Although her main focus will be on development and fund-raising she is also responsible for planning the nonprofit s annual Equity Leadership Awards luncheon in June. I can start at the beginning again-- a new event new people new process a new challenge to find a way to run an event. There s one big event a year the awards show in June so I m excited to really focus on that. WHO S DOING WHAT USA Network promoted Alexandra Shapiro to senior vice president of brand marketing and digital where she ll be heading up the digital strategic and consumer marketing divisions. Vince Micone joined the Partnership for Public Service in Washington as the vice president of development. He previously worked as the assistant director of programs and external relations for the U.S. Department of Justice. Sharon Becker was promoted to assistant director of development at the Alzheimer s Drug Discovery Foundation in New York. She previously worked as the foundation s special events manager. PHOTOS COURTESY OF LEICA GEOSYSTEMS COURTESY OF JENNIFER WILLIFORD Anne Halal has been promoted to vice president of convention and exposition services at the Washington D.C.-based American Meat Institute. T HE SCOUT Edited by Mark Mavrigian Happy Hour Mixed nuts are fine--if there s a second course. But when an event doesn t have the funds for fancy passed hors d oeuvres or dinner a selection of unexpected bar snacks can keep guests sated without breaking the budget. From left crispy artichoke chips in the Samuri bowl from Classic Party Rentals in New York (212.752.7661 salted dried lychees in the teardrop bowl from Classic Party Rentals in San Francisco (650.652.0300 www. and split pea mix with bacon in the Origami bowl from Hall s Rental in Chicago (847.929.2222 All snacks are from Mary Giuliani Catering and Events in New York (212.725.1658 For more snack ideas turn the page. --Lisa Cericola Photographed by Miha Matei at Wall Street Burger Shoppe in New York march april 2009 17 Y Your time is valaubale and budgets are tight. BizBash Event Style Expo presents a world of outrageous e event potential in one single day. The show is intimate and concentrated so you ll absorb all you need w without committing to three or four days away from the office. Your job create memorable eventful events that leave your guests completely blown away. Y Our job give you access to break-through services tools and ideas that will help you excel at your job. Introducing BizBash 2009 Hall of Fame Inductees Paul Dreher Assistant Director of Catering The Beverly Hilton Howard Bragman Chairman C.E.O. and Founder Fifteen Minutes Public Relations Hillary Harris Director Warner Bros. Special Events Registration opens April 1 2009. Bash the expected and unleash your creativity to accomplish the highest event planning goals. To exhibit contact Robert Fitzgerald Senior Vice President Sales and Marketing at 917.438.0177 or rfitzgerald la tradeshow THE SCOUT NEW ON THE MENU Amazing Graze Scaled-back cocktail hours don t have to be boring. Here are five unexpected bar snacks to take the place of canap s. By Lisa Cericola Olive cheese pepperoni and vegetable skewers from Entertaining Company in Chicago (312.829.2800 PHOTOS VIRGINIA MCDONALD FOR BIZBASH (CHIPS) MATT ARMENDARIZ FOR BIZBASH (POPCORN) MICHAEL MAES FOR BIZBASH (SKEWER) MIHA MATEI FOR BIZBASH (EGGS) POWERS AND CREWE FOR BIZBASH (POTATOES) Root vegetable chips with chipotle beet and green herb dips from Marigolds & Onions in Toronto (416.256.4882 Popcorn with lime and chipotle salt from Tr s L.A. in Los Angeles (323.466.1835 Hard-boiled quail eggs with ground pepper chili and lime salt mixes from Mary Giuliani Catering and Events in New York (212.725.1658 Purple potatoes filled with spicy carnitas from R&R Catering in Washington (703.451.2798 march april 2009 19 Did You Produce the Best Events in California Submit your event product service or venue for a possible award in one or more category. Deadline for Submissions is April 17 2009 THE SCOUT 3 BUDGETS 3 IDEAS A New Source for Table Linens La Tavola Linen (310.286.1333 www. which has showrooms in Napa and San Francisco now also operates a new Beverly Hills location. The company carries eight linen lines and REN TALS offers more than 600 selections ranging from designer styles to eco-friendly fabrics. Planners may visit the showroom and experiment La Tavola s Showroom with tabletop design on the space s marble tables. La Tavola can also send out sample swatches of fabrics on request and offers delivery services. --Rosalba Curiel Mind Games Design-conscious desktop accessories for corporate gifts By Lisa Cericola ON THE CHEAP Made in Japan Design Within Reach s wooden blocks puzzle octagon ( 65 800.944.2233 has 12 interlocked pieces that can be disassembled with the correct amount of twisting and turning--sort of a modern version of the Rubik s Cube. PHOTOS COURTESY OF DESIGN WITHIN REACH COURTESY OF UMBRA COURTESY OF MIZZONK COURTESY OF LA TAVOLA LINEN COURTESY OF OCOCOA MID-PRICE For a playful take on a serious game Umbra s wobble chess set ( 300 800.387.5122 has a board made of concave cherry and maple wood squares that cause each round-bottomed piece to sway. Ococoa s candies SPLURGE Part art piece part mental therapy Finding Sequence ( 1 598 604.462.8209 www. is made by Mizzonk Workshop a Maple Ridge British Columbia-based company specializing in limited-edition furniture and home accessories. Users can remove the three coiled strings of clay beads from the cedar box to form shapes. Custom Chocolates Unexpected Flavors Los Angeles-based Ococoa (800.897.7015 www.ococoa. com) crafts chocolates suitable for favors or corporate gifts in nontraditional flavors such as almond butter with tart Morello cherries and macadamia guava with G I F T toasted coconut. Two-piece boxes with custom logos begin at 1.25 per piece and four-piece boxes at 1.50 per piece with a minimum order of 200 boxes. Ribbon or box colors can be customized or Ococoa can imprint a logo. The company can also place a design right on the candies for an additional charge. --Alesandra Dubin march april 2009 21 THE SCOUT What s the Dish If you re cutting back on fussy centerpieces a dining table can get its fair share of decor from the dinnerware. Here s a selection of fashionable fancy patterns. By Mark Mavrigian Architect 1 available from Perfect Settings in Washington (202.722.2900 Aurora gold 10-inch dinner plate 1.75 from DC Rental in Washington (703.671.7300 www. Majestic 1.95 available throughout the U.S. from Unique Tabletop Rentals a division of Classic Party Rentals (800.709.7007 www. Casablanca 2 available from Tablescapes in Chicago (312.733.9700 Spokes 92 cents from Classic Party Rentals in San Francisco (650.652.0300 www. Deco starts at 1.75 available from Party Rental Ltd. in New York Washington and the mid-Atlantic region (201.727.4700 Carousel cobalt blue 1.10 available from Perfect Settings in Washington (202.722.2900 www. White with tangerine dot 1.50 available throughout the U.S. from Unique Tabletop Rentals a division of Classic Party Rentals (800.709.7007 www. 22 march april 2009 PHOTOS NICK FERRARI FOR BIZBASH A Dancing Under the Stars program DJ Rashida at Cond Nast Traveler s 2008 Readers Choice Awards at the New York Public Library. Recreating Reality TV San Diego-based Smartt Entertainment Inc. (858.488.6868 offers two packages that draw on competition-based reality television shows. Dancing Under the Stars brings in judges professional dancers celebrities and contestants from So You Think You Can Dance and Dancing With the Stars to perform. The company can also bring in world-champion dancers to complement TV contestants. Rates start around 10 000. The Top Chefs to Order package uses personalities from Bravo s Top E N T E RTA I NM E NT Chef for cooking classes or demonstrations. Smartt can adapt the program to a company s needs source Top Chef contestants and arrange the staffing setup and venue. Rates start around 350 a head including dinner wine staffing a chef or chefs venue and transportation. The packages are offered worldwide. --Erin Letson ASK BIZBASH Where can you find up-and-coming DJs Big-name DJs bring a certain cachet to events--and a hefty price tag. But how do you find the next Samantha Ronson or DJ AM Brent Bolthouse longtime DJ and founder of Los Angeles-based Bolthouse Vox Events (310.535.5510 says the best way to find new talent is in person at small venues. We are constantly going to little clubs looking for good DJs he says. Sometimes they don t even know they can get 1 000 to DJ a party. They re happy making a couple hundred. Money aside Bolthouse says the most important thing to watch isn t the turntable but the dance floor It s not about mixing it s looking at the crowd and seeing who rocks the crowd. You could be the best mixer but you re the worst DJ if the crowd isn t having fun. Michael Aiken managing director of Spring L.L.C. (212.207.4443 a New York-based music marketing company specializes in corporate tours events and branding campaigns like a five-city DJ producer tour to promote Nikon and Volvo in 2007. Spring is approached by many up-and-coming DJs but Aiken says his team also seeks them out in small clubs and through production credits and Web sites that allow users to post music playlists. You can search for DJs on MySpace by city or on the site s music page which is categorized by genre. I won t hire someone purely off MySpace but you can use it to find someone and then have a discussion he says. MySpace only shows five to six tracks typically and if the DJ is a record-head he or she is probably more diverse than MySpace lets on. Although it may seem like a thing of the past Aiken says radio is still a good place to find raw talent. Lots of up-and-coming DJs are on regular and satellite radio. They clamor to get on mix shows on stations like [New York s] Hot 97. Anjali Saigal associate publisher of marketing services for Cond Nast Traveler hires DJs for many of the magazine s events namely the Hot List party and Readers Choice Awards. Saigal says Scratch Events (212.529.1599 ext. 301 a New York-based DJ booking company is a good resource for booking up-and-comers. The company has more than 600 DJs on its roster and can send bios demos as well as photos which are important to Saigal. We look for an eclectic worldly type of ambience whether it s in the music or the look of the DJ. So we ask for head shots or a link to their Web site. Their look is equally as important she says. Don t rule out the management companies that represent higher-priced DJs. Maybe you can t afford AM but you can afford some new guy in San Francisco Bolthouse says. All you have to do is ask Do you have someone young within my budget Most likely they have already weeded through some of the [bad] stuff which saves you time. And don t forget the obvious When I go to parties and hear good music I always get the DJ s card Saigal says. --Lisa Cericola march april 2009 23 PHOTOS WIRE IMAGE (DJ) COURTESY OF SMARTT ENTERTAINMENT INC. COURTESY OF OPTOMA TECHNOLOGY INC. A Pocket-Size Projector Optoma Technology Inc. (www.optomausa. com) a California-based projector and digital display product manufacturer recently launched the Pico PK-101 a fourounce compact projector that connects to iPods and Smartphones to project videos pictures and other graphic content onto any surface. Ideal for on-the-go meetings or impromptu presentations the GADGET product can magnify images to as large as 60-inches diagonally and project them as far as eight and a half feet away. Priced at 399.99 the Pico is available at --Lourdes Branch THE SCOUT FRESH FACE Fashion Forward Kate Fujimoto draws on her experience as a clothing designer to create detail-oriented events. After seven years as a designer and product manager for companies such as Betsey Johnson Trina Turk and Guess Kate Fujimoto wanted to channel her creative energies into a different project. I was getting a little frustrated with the corporate structure and felt that my aesthetic didn t necessarily match up to some of the companies I worked with she says. After planning her own wedding Fujimoto began to consider a career in event design. She took on small events at first including a few for C magazine. The publication s design and style editor Andrea Stanford was so impressed she recommended Fujimoto to friends. With a growing client list the budding designer launched Kate Fujimoto Event Design (323.395.9335 www.katefujimoto. com) in November 2007. Fujimoto often looks to the venue first-- much like she used to look to the human form--to find ways to enhance its features. I have learned from my experience with designing clothing that every detail can add nuance so I don t leave any angle untouched she says. Kate Fujimoto s clients include Lacma and C magazine. Fujimoto designed the Lacma collector s committee gala weekend welcome cocktail party. I find enjoyment in what others might find tiresome the finish on a runner for instance or the sizing of a pillow. For the Los Angeles County Museum of Art s May 2008 collector s committee gala Fujimoto chose a gray palette to complement the vibrant reds that border the Broad Contemporary Art Museum as well as a charcoal sculpture that was the dinner s centerpiece. She was sensitive to Renzo Piano s architecture and the museum s galleries says Handcrafted Delicacies New Beverly Hills shop Fulfilled (310.860.0776 www.fulfilledpastries. com) sells handcrafted updated interpretations of traditional Japanese pastries known as imagawa-yaki. The A strawberry pastry treats come in sweet and from Fulfilled CATE R I NG savory flavors such as banana Nutella or gourmet chicken-apple sausage. For events the folks at Fulfilled can set up a portable propane tank to create customized desserts for guests on the spot. Pastries can also be plated for sit-down meals or premade and heated in an oven. Prices start at about 20 per guest with a minimum of 15. --Alesandra Dubin 24 march april 2009 High-Flying Teambuilding The Trapeze School New York (310.394.5800 www.trapezeschool. com) now also serves the West Coast with a location on the Santa Monica Pier. The facility can accommodate small or large groups (as many as 200 guests) and keep them all physically active while rotating through activities such Activities at the AC TI VI TY as a ropes trapeze school course and a trampoline-- in addition to the flying trapeze. Prices start around 120 per person and include one activity for every 10 participants trainers water and snack bars. --A.D. PHOTOS ZEN SEKIZAWA (PORTRAIT) ERIC FERMEN PEREZ PHOTOGRAPHY (LACMA EVENT) ROBERT PROSSER (FULFILLED) COURTESY OF TRAPEZE SCHOOL NEW YORK Marietta Torriente de Leon Lacma s major donor event planner. Her eye for design came through in her work. But as C s Stanford points out Fujimoto s work encompasses more than just stylish elements. She has a true focus for details says Stanford who turned to Fujimoto to plan a launch party for jewelry designer Susie Fox in March. We had several writers and editors in attendance and she had pads and pencils so they could all walk away with their notes and observations. Fujimoto hopes to take on more fashion industry events such as magazine parties product launches or promotions for young up-and-coming designers. Companies that are fashion-forward give me more opportunity to be creative she says. She also plans to hire an additional set of hands. My hope is to build up to the point where I can hire a partner who can handle the logistical end of things while I focus on design. --Rosalba Curiel Cheap Tricks Money may be tight but events can still have impact. Here are five inexpensive--but effective--ideas we spotted recently. By Lisa Cericola & Mark Mavrigian AN ALLURING PATHWAY At the Best Buddies Ball in Potomac Maryland in October flickering candles in hurricanes of various sizes and shapes decorated a simple elegant entryway. CENTERPIECES THAT GIVE BACK Instead of flowers tables at the Ve ahavta s Starry Night gala in Toronto in November had towering glass vases filled with abstract-looking arrangements of navy and white socks--a donation from McGregor Socks that doubled as charitable gifts to the homeless. CLEVER CEILING COVER Balloons seem like a basic birthday party prop but when clustered together and elevated to the ceiling they lent dramatic impact at the launch of Juicy Couture s flagship store in New York in November. PHOTOS ANNE SACHS (CANDLES) BILLY FARRELL PATRICK MCMULLAN.COM (CEILING) BIZBASH (CENTERPIECE STAMPS) JIMMY FISHBEIN (DOUGHNUTS) A PRACTICAL MEMENTO Customized postage isn t new but it can be a memorable affordable and useful gift. For its 75th anniversary in New York in January Bride s magazine included a sheet of 10 62-cent U.S. Postal Service stamps in the gift bag enought to mail a few notoriously bulky wedding invitations. SIMPLE SWEETS A modest doughnut can be dressed up as Food for Thought Catering in Chicago did for a holiday dinner for Balyasny Asset Management serving the pastries with a choice of toppings. march april 2009 25 INFLUENCES Social Experiments As founder C.E.O. and creative director of New Yorkbased branding and marketing firm TheHappyCorp and its offshoot LVHRD (pronounced live hard ) Doug Jaeger generates unique ideas for events that explore new ways for people to interact and think creatively. Funded by a mix of sponsorship and ticket sales his events include competitions that pit people from fields like fashion and architecture against each other and cell phone lockdowns where guests either surrender their phones for the evening or rely solely on text messages to communicate. This March an un-conference called WRK PLY will explore the intersection of work and recreation. Jaeger is also the recently installed president of the Art Directors Club and works with the Museum of Modern Doug Jaeger Art s marketing advisory committee to help attract young creative audiences to the museum. You seem to do these events just for fun. What do guests take away from your events What we re trying to do is inspire people by getting them connected to others in different fields. We re trying to cultivate a cross-pollination between various disciplines in a way where one of those professions is showcased. The formula overall that we used to get where we are was to create competitions for people who were innovative in their fields that got people who are the best at what they do to socialize and from there we built our audience. Do you find much of a difference in the way people in creative fields participate compared with those from the business world What we ve found is that there are people in the business sector who have a really strong creative sense. They end up participating equally or even more. I think it s kind of a sad generalization that people in business aren t creative--it s just that their careers don t often permit them to be. When they come to the events they feel free to express themselves expand their horizons and meet and collaborate with people. You ve done events that hinge on the presence or absence of technology. Do you find it s more of a blessing or a curse What I think we re really interested in is how it changes things. We really enjoy playing with technology and integrating it into the fabric of our events. It s great but we don t think it s a substitute for actually meeting people. We use it as an enabler and then by taking it away it can have other effects. Are you finding that people are more receptive to these sorts of activities given the current economy In terms of content of the events what we offer is pretty unusual. And I think the people we attract would come no matter what. As far as a response to the current circumstances we are thinking about doing a group of events that help people find work. We believe in hard work. A lot of people are losing their jobs so we re trying to figure out a way to get them employed. We re in a challenging time but I don t think we are going to stop trying to have fun. --Michael O Connell Architecture duels like this one from January 2008 stage live modelbuilding competitions. At the cell phone lockdown in January guests in numbered jumpsuits interacted by texting their numbers to LVHRD. PHOTOS ERIC KNOWLES (ARCHITECTURE) GARY SLOAN (JAEGER) NICKY DIGITAL (DJ) AMANDA BURNS (ART JUMP) BRADLEY BROWN (FASHION) TheHappyCorp consulted with the Museum of Modern Art in December on an art jump where guests bounced up and down in front of various works. A fashion duel in October 2008 required designers to create an outfit around a 99 Balloons theme. march april 2009 27 EVENT INTELLIGENCE Life to the Party Despite growing economic concerns Simon Atkins helped launch Adidas s most extensive marketing campaign ever for its 60th anniversary. In its six decades in existence Adidas had never embarked on a real mass advertising campaign until this winter when the celebration of its 60th anniversary prompted a yearlong initiative based on the notion of an ideal house party. Celebrate Originals hinges on Adidas s first television commercial featuring celebrities from different industries socializing with the brand s key demographic (teenagers) the program kicked off with a Brooklyn warehouse party modeled after the commercial in late November. As business unit director of Adidas Originals for North America and director of U.S. marketing Simon Atkins has worked closely on the campaign since its inception and sees the current economy as the best time to spend money on consumers. He spoke with us about what the effort entails how the recession can be used as an opportunity and why throwing a party is always a good idea. Where did the idea for a house party as a campaign come about The inspiration behind the campaign was pretty simple. 2009 is the 60th anniversary of the three stripes when founder Adi Dassler created that look that Adidas is known for. And we thought what better way to celebrate a 60th anniversary than with a kick-ass house party where everybody is invited I think if you track back and look at the brand over the last several decades it s always been very inclusive. The idea was to create a unique and exciting house party that celebrated equally our 60th anniversary and the multitude of different people who associate with the brand. Whether you re a skater an entertainer a musician an artist or someone from the world of sports we want to bring everyone together to celebrate individuality. We re the 28 march april 2009 Simon Atkins The anniversary kicked off with a house party in a Brooklyn warehouse filled with vignettes modeled after campaign imagery. hosts but we re also handing over the keys for those at the party. The U.S. kickoff for the celebration took place in a warehouse in Brooklyn. That seems like an odd place to start a yearlong international campaign. The brand is all about creativity and doing something that uniquely celebrates that creativity--in this case taking a party to a nontraditional place and creating something from nothing seemed like the appropriate thing to do. We got more than 800 guests to come to Brooklyn and transform this warehouse into a unique space [a venue modeled after the images from the commercial] and we were able to showcase the elements that we were ultimately going to put in front of consumers in the New Year. The anniversary fell on a pretty tough year for the economy. Was there ever any hesitation over spending money on the campaign A campaign of this size takes well over 12 months to prepare for and we embarked on that journey before it became obvious that there was an economic recession upon us. It became clear when we got into the second half of 2008 that we were going into a downturn but we still decided to go ahead and showcase our brand. While a lot of other companies are inevitably not talking to consumers on a promotional basis we made the decision to showcase the anniversary and excite people to buy into the brand. For us whether it was a good economy a bad economy or an indifferent economy the timing still was good for us to tell our story. How do you plan to maintain momentum The party marked the kickoff and in February we started several months of print advertising in men s and women s magazines. More important we plan to keep it up with monthly product drops at key retailers for in-store and retail events that continue that conversation for the first half of the year. We started that effort in our stores throughout the United States with promotions where customers could enter to win their own house party we provide all the tools needed to have their own house party. As we begin to navigate into the second half of the year plans are still being formalized but we re really looking to go out with a big bang. --Michael O Connell PHOTOS THIS PAGE JAKE STANGEL FOR BIZBASH (PORTRAIT) COURTESY OF ADIDAS OPPOSITE PAGE COURTESY OF SCHED.ORG DOODLE.COM CROWDVINE.COM Social Set New online tools use tricks from social networking to help organize meetings. A comprehensive event calendar and social networking site Sched helps planners attendees and sponsors manage event itineraries stay on top of colleagues day-to-day schedules and find events of interest. The site works best for massive conferences and has provided full schedules for MacWorld Lollapalooza and South by Southwest. Lineups are packaged in branded color-coded and easily digestible formats to encourage maximum participation. SELLING POINT The Sched interface is compatible with iPhones and easily syncs with iCal. Doodle lets meeting planners send out polls to find the best dates and times to schedule an event. Surveys can be written to accommodate any variable and emailed or embedded onto social network pages. SELLING POINT Doodle doesn t require any kind of registration from users. Instead of piggybacking on a social networking site like Facebook or LinkedIn CrowdVine allows planners to create a network specifically for an event. A focus on conference planning allows users to create customized R.S.V.P. and networking tools for events expecting as many as 50 000--such as New York s Web 2.0 Expo. Event organizers can use the site for free or pay a fee for perks like sponsorship integration. SELLING POINT The network you create can be housed on any URL. An Intimate Club In late February David Judaken opened MyHouse a Hollywood nightclub built to look like a luxury home. Judaken and designer Dodd Mitchell s collaboration skates the line between the intimacy of a lounge and the energy of a big club--not to mention the comforts of a house party. A fully functional modern kitchen doubles as the venue s main bar and adjoins a formal dining room. A sunken living room offers loungelike seating flat-panel TVs chandeliers and an art installation featuring 15 000 pins. The second-floor master bedroom features a leather bed. Outdoors there s a fire pit on the patio and a Jacuzzi for guests use and in front is a yard. The venue is available for full buyout with a total capacity of 700. It is also available for partial buyout in some of the spaces The master bedroom holds 75 the living room 65 and the backyard 125. (7080 Hollywood Blvd. Los Angeles info --Alesandra Dubin VENUES Seasonal Sustainable Cuisine A Top Chef Chef David Myers traveled south to Orange County in January to open his first restaurant there Pizzeria Ortica. Myers intended for his first Italian restaurant to evoke the spirit of a traditional Italian neighborhood pizzeria with a simple design accented with aged frescos and red Tuscan tile floors. Other design elements include an open kitchen works of art from O.C. artist Domenic Dottore on the walls soaring ceilings classical arches and windows that line the front and side of the 160seat restaurant. The venue features two patios one enclosed by glass walls. The eatery is available for special events and features a private dining room that seats as many as 36 and holds 50 for receptions. The patios hold 14 each. Myers plans to expand his list of restaurants in the spring and open Pizzeria Ortica s sister restaurant Ortica in Los Angeles across from his flagship restaurant Sona. (650 Anton Blvd. Costa Mesa 714.445.4900) --Shilpa Gopinath Seasonal bistro Fig in Santa Monica s Fairmont Miramar Hotel & Bungalows opened in January with chef Ray Garcia in the kitchen. The space emphasizes sustainability and local ingredients. Fig holds 92 guests indoors and out and the atmosphere channels the relaxed feeling of its Santa Monica setting. A communal table seats 12. There are two semiprivate tables seating four each. A private dining room seats as many as 12 and has two plasma screens built into the wall. Fig features a cheese and charcuterie bar including cheeses from local artisanal creameries such as Sonoma County s Bellwether and Redwood Hill Farms. Berkeleybased Fra Mani provides the charcuterie selections. A wine list features boutique vineyards such as Hendry in Napa Valley and Cole Bailey Vineyards in Mendocino. (101 Wilshire Blvd. Santa Monica 310.319.3111) --A.D. PHOTOS SKOTT SNIDER (MYHOUSE) ROUSE PHOTOGRAPHY (FIG) COURTESY OF PIZZERIA ORTICA JEN JONES (PROVECHO) A Versatile Spot Downtown Downtown Los Angeles venue offerings keep coming witness the openings of restaurant Provecho and lounge Remedy in the financial district. Both are in the same building with the eatery specializing in modern Mexican cuisine and the lounge focusing on small plates and signature drinks. Provecho is a 5 100-square-foot restaurant outfitted to seat 158 and has floor-to-ceiling windows handblown Italian chandeliers a glass waterfall separating the kitchen and dining room and a ceviche bar. Remedy s design features oversize light fixtures seating areas bound by wood and metal and antique mirror-paneled walls. The 2 900-square-foot space holds 150 for receptions and has an upstairs V.I.P. area complete with two 42-inch LCD TVs. Both venues are available for full or partial buyout. Executive chef Gabriel Morales caters special events at the venue. (800 Wilshire Blvd. Los Angeles 213.489.1406) --S.G. march april 2009 31 Hahn Hall VENUES SANTA BARBARA Coral Casino Beach and Cabana Club Sea Gate Estate Seaside Site-Seeing Here s a sample of what s new in and around Santa Barbara. Santa Barbara has seen recent upgrades to some of its landmark properties as well as a new addition to its restaurant roster. The Four Seasons Resort the Biltmore Santa Barbara reopened its Coral Casino Beach & Cabana Club (1260 Channel Drive Santa Barbara 805.565.8285) in October after a 65 million renovation funded by owner Ty Warner. The beach club was originally built in 1937 with a modern Scandinavian architectural theme and it offers sweeping views of the Santa Barbara coastline from its perch on Butterfly Beach. Although it is a membership club it is open to guests of the Four Seasons. Additions to the property include a second-story restaurant Tydes a renovation to the La Pacifica Ballroom which holds 350 guests and an upgrade to the 5 000-square-foot terrace adjacent to the ballroom. The property s focal point is an entirely renovated Olympic-size pool and deck area bordered by 31 private cabanas it features a whirlpool children s wading pool and rooftop sun deck. Sea Gate Estate (805.698.3248) is a private estate in Montecito that offers 360-degree views of the ocean islands and mountains. The venue is five minutes from downtown Montecito and the beach and 10 minutes from downtown Santa Barbara. The estate features Asian-style decor a gourmet kitchen hot tub meditation garden fire pit outdoor barbecue fireplaces guest house lush landscaping and wireless Internet. Capacity for events is 120 and overnight accommodations are available for as many as six guests. Beginning in March the estate is available for events and retreats as well as photo shoots and filming. There is parking on site and valet service is required. 32 march april 2009 The Music Academy of the West opened its newly renovated recital facility Hahn Hall (1070 Fairway Road Santa Barbara 805.969.4726) last June. At a total cost of 15.5 million the renovations included improved acoustics a raked floor for improved sight lines new and larger bathrooms a remodeled lobby a ticket office upgraded electrical and mechanical capabilities and better access for the disabled. Other site improvements include a substantial increase in parking spaces a widened main driveway landscaping and improved pedestrian access to campus facilities from the lower parking areas. For events Hahn Hall is equipped with preprogrammed stage lighting which can be operated from backstage using fixed instruments that illuminate nine designated areas on stage. The 350-seat hall also offers a control booth with a fully programmable lighting control board a public address system with fixed speakers hidden in the ceiling structure and a surround-sound system for cinema production. The Melting Pot (608 Anacapa St. Santa Barbara 805.845.4444) part of a fondue-restaurant chain opened in Santa Barbara in January. The space encompasses more than 4 700 square feet with seating for 145. The dinner-only menu includes an assortment of fondue cheeses and chocolates entr es and salads as well as an expansive wine list and a full bar. The restaurant also features an open patio and bar area as well as a private banquet room that can accommodate groups of 32. The private dining room has audiovisual capabilities and a drop-down projection screen. Full buyouts are available. --Shilpa Gopinath PHOTOS COURTESY OF FOUR SEASONS HOTELS & RESORTS (CORAL CASINO) DAVID BAZENMORE (HAHN HALL) SCOTT GIBSON (SEA GATE) The Show Ace Hotel VENUES PALM SPRINGS Riviera Desert Oases A spate of plush new properties has popped up in and around Palm Springs. PHOTOS KEVIN SYMS (RIVIERA) COURTESY OF AGUA CALIENTE BAND OF CAHUILLA INDIANS (SHOW) JON JOHNSON (ACE) The Palm Springs area s latest crop of venues includes places for live music cabana dining and luxury lodging and pampering. Boutique hotel chain Ace Hotels opened its local outpost Ace Hotel Palm Springs (701 East Palm Canyon Drive Palm Springs 760.325.9900) in January. The property features 180 rooms a spa a restaurant serving classic American dishes and two saltwater pools. The hotel was designed on the foundation of a 1965 Westward Ho Hotel with rooms that nod to indoor-outdoor living with tent-like walls vintage furniture and concrete floors that open onto patios with outdoor fireplaces. Event space at the hotel is dubbed the Commune it features 4 000 square feet of room with walls that open to a circular pool an amphitheater and views of the mountains. The space can be used as one larger venue or divided into smaller more intimate spaces. The Commune has a catering kitchen and full audiovisual system with projector. After a 70 million modernization the 24-acre Riviera Resort & Spa (1600 North Indian Canyon Drive 760.327.8311) reopened in October. The new property offers 45 000 square feet of event space which includes a 19 670-square-foot grand ballroom a 9 000-square-foot Desert Conference Center indoor meeting rooms and 10 000 square feet of outdoor event space in the form of courtyards pools and multiple gardens. A major upgrade to the resort was the addition of Spa Terre (760.778.6690) an 11 000-square-foot spa with 18 treatment rooms private steam rooms a fitness center and a full-service salon. The resort offers 406 guest rooms 44 suites ranging from 680 square feet to 1 248 square feet and 108 Mediterranean suites with king beds and sofa sleepers. The Agua Caliente Casino Resort & Spa opened its four-level live music venue the Show (32-250 Bob Hope Drive Rancho Mirage 760.202.6052) in February with a performance by Billy Joel. The 86 000-square-foot 76 million space seats as many as 2 000 guests depending on configuration and features orchestra loge mezzanine and balcony sections. The venue offers large-format projection screens and tiered seating with clear sight lines no more than 125 feet will stand between each guest and the stage. Seating with catering private restrooms and bars will also be offered in 12 luxury boxes and suites. In keeping with the look of the property--and to evoke the look of the desert in bloom--the Show s palette is done in browns greens and yellows. The project broke ground in October 2007. Named for an acronym that stands for Double Income No Kids gayfriendly Dink s Restaurant and Lounge (2080 North Palm Canyon Drive Palm Springs 760.327.7676) hit the Palm Springs scene in October. With close to 10 000 square feet of exposed steel wood and glass the building blends modern and post-modern architectural elements with ecoconscious technologies. The venue includes a large open dining room a climate-controlled outdoor lounge with a retractable roof and walls private indoor and outdoor cabanas high-end lighting and sound systems and mountain views. The dining room capacity is 150 for seated events and the patio lounge holds 200. The semiprivate cabanas each hold six and include lighting controls and TV screens hooked up to satellite receivers. Full buyouts are available. --Alesandra Dubin & Shilpa Gopinath march april 2009 33 BLT Burger Dal Toro SushiSamba DESTINATION REPORT LAS VEGAS Tacos & Tequila Play the Tables The Strip s newest event-friendly restaurants offer up everything from steak to ceviche. A Rock n Roll Vibe Michael Frey a well-known Las Vegas personality and cigar purveyor teamed up with chef Richard Sandoval to launch Tacos & Tequila or T&T which opened in September at the Luxor. A brushed aluminum ceiling with skeleton cutouts covers the colorful space the main bar resembles a bullfighting arena and there s a free-standing daiquiri bar. The menu embraces traditional and modern Mexican favorites. (3900 Las Vegas Blvd. South 702.262.4778) Gourmet Burgers Laurent Tourondel s BLT Burger opened in the Mirage resort in July. The 198-seat eatery combines end-grain wood glazed lava stone and brick. The menu includes burgers fries rings and shakes. (3400 Las Vegas Blvd. South 702.792.7888) Go Fish In July the Light Group opened Yellowtail Sushi Restaurant & Bar offering fresh Japanese cuisine at the Bellagio. A 25- by 13-foot wallmounted installation at the entrance uses bronze scales to evoke a fish while the dining room has screens composed of woven twigs set inside antique brass frames. A semiprivate dining area holds 32 and there s space for 18 at the bar. The veranda offers seating for 26 with dead-on lake and fountain views. Total buyout capacity is 450. (3600 Las Vegas Blvd. South 702.693.8300) Mo Fish Restaurant group SushiSamba opened its first Las Vegas location in the Palazzo in July serving an extensive menu of Japanese Peruvian and Brazilian dishes. The 14 000-square-foot restaurant features a 150seat dining room a sushi bar for 21 and a main bar for 35. A dim corridor leads to the adjacent SugarCane lounge opened in August with room for 174 plus a private section that seats 20. (3325 Las Vegas Blvd. South 702.607.0700) Eye Candy Motor heads should find something their speed at upscale Italian restaurant Dal Toro which also opened at the Palazzo last June. The 300-seat restaurant features an exclusive display of sports cars from Bugatti Ferrari and Lamborghini which has an adjacent dealership. A glass-encased wine cellar seats eight and a chef s table seats 24. (3355 Las Vegas Blvd. South 702.437.9800) --Lesley Balla & Alesandra Dubin march april 2009 35 PHOTOS COURTESY OF MGM MIRAGE (BLT TACOS & TEQUILA) COURTESY OF DAL TORO COURTESY OF SUSHISAMBA EVENT REPORTS FAR OUT The Recording Academy s Grammy Celebration got a Woodstockinspired look with bright colors and peace signs galore. PHOTO LINE 8 PHOTOGRAPHYT march april 2009 37 A programmable LED panel suspended above the room at the Recording Academy s Grammy Celebration showed rotating images including an American flag. Feeling Groovy The Recording Academy s official Grammy after-party channeled the Woodstock era with neon colors bean bag seating and a performance from the cast of Hair. THROWING A DINNER PARTY for 6 000 guests is no small feat. Doing it in a raw venue that requires compete transformation within a scant fourhour load-in window adds to the challenge. Those were the circumstances surrounding the Recording Academy s official Grammy awards after-party which last night took over the same Los Angeles Convention Center space that only hours earlier hosted the pre-telecast awards ceremony. Recording Academy vice president of production and process management Branden Chapman once again tapped Mary Micucci of Along Came Mary to produce the party which immediately followed the award broadcast at the Staples Center next door. The theme of the event--an homage to the 40th anniversary of the Woodstock festival--seemed like a natural fit for Micucci who started her business out of the back of a Volkswagen bus more than 30 years ago. It s really magical LOS ANGELES in there Micucci said. The era itself was so amazing. Chapman added that this year s colorful party which stood in direct contrast to last year s more sophisticated-looking 50th anniversary bash was a purposeful departure. I came up with the inspiration at last year s party which was very formal appropriate for our 50th he said. We realized immediately that we wanted to do something completely different. Every year we seem to raise the bar. More than 400 production crew members and 600 servers--not including kitchen staff--were on hand for the event which featured more than 50 dancers and Lucent Dossier cirque-style performers who entertained guests throughout the evening. The cast of Hair from the produc38 march april 2009 tion at the MET Theatre in Hollywood performed 60s-inspired numbers for the crowd. Robin Thicke who had earlier performed on the Grammy stage also performed a set as did the Time. Decor and furnishings included custom water beds and bean bag seating abundant gerbera daisies a painted bus at the entrance to the party space and vintage rock wardrobe paraphernalia in the center. More than 1 000 fixtures lit the voluminous space and more than 95 000 feet of carpet covered it. ShowPro s lighting included video systems projecting onto giant circular screens showing peace The Recording Academy s signs ultraviolet lighting for black-light Grammy Celebration posters (but of course) and the centerpiece Awards After-Party element a 40- by 50-foot custom LED ceilAdditional Staffing Aramark ing fixture programmed to show a variety of Catering Wolfgang Puck images including a waving American flag Catering Design Angel City Designs with a peace sign amid the stars. Entertainment Lucent Dossier Wolfgang Puck served dinner 56 food Vaudeville Cirque stations that offered American Asian and Guest Security Screening EventScreen Latin cuisine plus huge spread of desserts. Lighting Video Production And how about that nagging econShowPro Production Along Came Mary omy We re being wiser with our spendProductions ing Chapman said. We are giving back-- Rentals Classic Party Rentals there are budgetary benefits to working Sound Production ATK Venue Los Angeles Convention with partners and leveraging deals. Center --Alesandra Dubin PHOTO LINE 8 PHOTOGRAPHY Water beds and bean bags provided seating. Performers played with fire on platforms throughout the party space. This year s party theme evoked Woodstock acknowledging the 40th anniversary of that event. Fabric strips hung from a truss overhead in a look evocative of flower petals. Performers from the Lucent Dossier Experience circulated through the crowd. march april 2009 39 Movie Nights LOS ANGELES Bold lighting logos galore and romancethemed entertainment were some of the standout features of this winter s biggest movie premieres. By Alesandra Dubin YES MAN Working with the Warner Brothers team 15 40 Productions created a premiere fully branded with the movie s title--from the carpet to the arrivals street intersection and surrounding buildings to the giant plastic ball that carried Jim Carrey to the event. The team hand-stenciled thousands of yeses onto the carpet the morning of the event and inside the party 15 40 Productions built a 16-foot-tall three-dimensional room centerpiece which acted as the focal point and backdrop to the elevated V.I.P. section. GRAN TORINO Clint Eastwood s latest film premiered with a party for more than 500 on the brownstone-lined street of the Warner Brothers studio lot. The event borrowed its look and feel from the Ford Gran Torino featured in the film. Warner Brothers Pictures Courtney Saylor Amanda Lamb and Troy Williams worked with Warner Brothers director of special events Hillary Harris to design and produce the event. 40 march april 2009 PHOTOS NADINE FROGER PHOTOGRAPHY (GRAN TORINO) LINE 8 PHOTOGRAPHY (ALL OTHERS) THE SPIRIT Lionsgate s premiere conjured the experience of the film beginning on the red carpet with a backdrop reflective of the cityscape that is so prominent in the movie. Inside the party at the Hollywood Roosevelt Benarroch Productions set up displays of costumes and props from the film and lighting and fog effects completed the urban atmosphere. Gobos with quotes from the movie covered the walls. HE S JUST NOT THAT INTO YOU Warner Brothers Pictures worked with Chad Hudson Events on the production for the Crest White Strips-sponsored party at Social Hollywood following the screening at Grauman s Chinese Theatre. The party featured love-focused tarot and palm readers and a photo booth for couples and friends--all the better to play up the relationship issues from the movie s plot. SEVEN POUNDS Columbia Pictures Alison Bossert tapped event producer Chris Benarroch for the premiere party at the Hammer Museum in Westwood following the screening at the Mann Village Theatre. Originally intended to cover the ground-floor courtyard at the Hammer the party moved largely upstairs to the museum s covered second-floor terrace because of a threat of rain. In the courtyard a clear-topped tent (equipped with heating ducts) sheltered some of the 500 guests plus a round center bar. march april 2009 41 Consistent with the art show s contemporary aesthetic decor in the the 35 000-square-foot hangar was simple with gray carpet tall booths and ample lighting. Art Nouveau In its fifth year contemporary art show Art L.A. moved to the Barker Hangar--and drew a recession-busting crowd of 1 200 ready-to-buy guests for its opening-night party. IT WAS ONLY 90 minutes into the opening-night reception of Art L.A. 2009 on January 22 and Los Angeles art dealer Marc Selwyn had already sold three paintings. What recession he said cheerfully. We re in a different world than we were in six months ago but the patient is still alive. Indeed the contemporary art fair drew more than 1 200 visitors opening night to cruise booths from 60 art dealers--half from Los Angeles and half from outside the region including international sellers. This was Art L.A. s fifth year but only its first year at Barkar Hanger in Santa Monica. The show spent four years at the Santa Monica Civic Center a smaller venue where dealers were divided between two LOS ANGELES rooms one of which was perceived as inferior. That political minefield was eliminated with the move to Barkar Hanger which had been occupied by another larger art fair the L.A. Art Show produced by Kim Martindale. The space opened up this year when that show which also took place this week moved to the L.A. Convention Center. We have galleries here that are all in the same area so what we have here is the opportunity to create a level playing field said Art L.A. director Tim Fleming. The show was produced by Artfairs Inc. which also mounted Photo L.A. during the first weekend in January. In keeping with the art show s contemporary aesthetic Fleming kept the design of the 35 000-square-foot hangar simple gray carpet tall 42 march april 2009 booth walls black-and-white signage and ample lighting. You give the dealers a blank canvas Fleming said. We try to create a very open but warm environment. Art L.A. is also known for its youthful flair showcasing young artists alongside blue-chip names. Chinatown s bohemian Mountain Bar was reproduced by co-owners Jorge Pardo and Steve Hanson in a 50- by 60-foot tent that extended from the hanger (although the facade Pardo painted for the casual three-sided bar was still wet and under cover opening night). Just outside the bar area guests cruised tables spread with crudit s and shrimp and scallop couscous. Taking a break from inspecting videos paintings and sculpture they lounged among clusters of minimal Art L.A. furniture--simple wooden benches and Catering Jackson Catering coffee tables as well as a few comfier beige Chairs Town & Country Event Rentals sofas a combination of pieces donated Construction Bigger Hammer by Environment Furniture and picked Production Services up from Lowe s by Fleming s staff. The Lighting Rigging Premier Lighting & Production Co. reception which benefited the Museum of Parking Z Valet Contemporary Art kicked off a three-day PR BWR Public Relations Tent Classic Party Rentals weekend of gallery crawling and shopVenue Barker Hangar ping. --Irene Lacher PHOTO STEFANIE KEENAN Art L.A. drew more than 1 200 visitors opening night. The show moved this year to Santa Monica s Barker Hangar. The reception benefited MOCA and kicked off three days of gallery hopping and shopping. Booths from 60 art dealers filled the contemporary art fair. Perhaps the most lavishly decorated section of the suite was the dining room. Also in the dining room were oversize recreations of decanters from Adler s collection. Suite Treats Expanding on a Valentine s Day promotion it debuted last year Godiva brought in designer Jonathan Adler to fill a suite at the Bryant Park Hotel with edible chocolate furnishings artwork and entertainment. CONSUMER CONFIDENCE may have hit a new low but experiential marketers haven t given up yet. In mid-January Godiva brought back its chocolate-themed lounge for In Style s Golden Globes after-party and the company s latest bid for attention took place January 28 at the press unveiling of a chocolate-covered suite inside the Bryant Park Hotel. The candy-laden room--where the winner of Godiva s Valentine s Day competition stayed for a weekend--is a concept the company introduced last year. To beef up this latest effort the chocolatier partnered with designer Jonathan Adler. For us the three days leading up to Valentine s Day are the biggest selling days of the year said Godiva president and C.E.O. Jim Goldman. Last year NEW YORK [the promotion] was a huge success and when you have a huge success you try to top it. Jonathan Adler brings it to the next level. Designed by Adler and interpreted into chocolate by Los Angeles-based producer Larry Abel the suite featured a lavish display of Godiva products--integrated into various elements of the room and its furnishings--as well as pieces from Adler s housewares collection. Whimsical components like long-stemmed roses and a chess set were intended to be played with. Chocolate is fun not serious said Goldman. Having built a similar setting last year Abel s team came prepared for the unusual challenges the suite presented. Aside from making sure the chocolate didn t melt the crew also made last minute touch-ups to the design during the three-day setup. (Temperature changes caused the candy to expand and contract and pieces molded together with little more than chocolate paste would sometimes come flying off the wall.) Godiva s Decadence Suite Promotion In addition to the hotel stay the promotion s winner received a private chocolate tasting at Godiva s PR Alison Brod Public Relations Production Larry Abel De-signs Rockefeller Center boutique and a year s supply of Venue The Bryant Park Hotel chocolate. --Anna Sekula 44 march april 2009 PHOTOS EMILY GILBERT FOR BIZBASH The winners of Godiva s Valentine s Day competition were the only guests to stay in the suite which came complete with a chocolate headboard. Godiva tapped Brooke Shields to bolster publicity for the promotion. Some objects like the DVD player were not made entirely of chocolate but covered in it instead. Individual pieces of chocolate formed an enormous mosaic wall in the living room. In addition to vast quantities of chocolate Godiva showcased other products. march april 2009 45 A motorcade escorted the runners. Run Time A group of more than 250 runners accompanied by a law enforcement motorcade carried the Special Olympics torch throughout Los Angeles as part of a local stop on a global program. THE GLOBAL LAW Enforcement Torch Run is the Special Olympics biggest fund-raiser and public awareness vehicle. It raised 34 million in 2008 as more then 85 000 law enforcement officers carried the Flame of Hope across 35 countries. On January 24 hundreds of Southern California law enforcement officers participated carrying the torch locally during its Los Angeles LOS ANGELES stop before heading to the opening ceremony at the Special Olympics World Winter Games in Boise Idaho. Special Olympics Southern California assistant vice president of development Richard Fernandez oversaw the event tapping Joe Moller to produce it. The torch with about 250 runners and a law enforcement motorcade made its way along an ambitious course throughout the Los Angeles area with stops at city landmarks such as the Santa Monica Pier Grauman s Chinese Theatre the Los Angeles Coliseum where Mayor Antonio Villaraigosa posed for snaps and finally to L.A. Live where Dwayne Johnson greeted the group 46 march april 2009 and delivered a keynote address. The day wrapped with a reception at the Conga Room. Special Olympics It was quite an effort to compose the route Global Law Enforcement secure the venues and execute an undertaking Torch Run of this scale. I had meetings with the chiefs Boxed-Lunch Catering Black Tie of police for different regions throughout the Catering and Events greater Los Angeles area the department of Rentals Town & Country Event transportation and various other municipal Rentals Restrooms Andy Gump agencies involved Moller said. Signage AAA Flag & Banner Working with the torch run for the Sound Ling Audio Productions Services Special Olympics Southern California is the Venues Conga Room Grauman s type of event that makes what we do matter Chinese Theatre Los Angeles he added. During award season it was an Memorial Coliseum and Sports Arena Nokia Plaza Santa opportunity to give a voice to a [different] Monica Pier group of people. --Alesandra Dubin PHOTOS MICHAEL PLISKIN (JOHNSON) RALPH ALSWANG (ALL OTHERS) SPECIAL ADVERTISING SECTION Find Thousands of Resources Your Next Florida Event Find The torch traveled through the Los Angeles area en route to Boise Idaho. Caterers Event Management Planning Firms Production AV Services Corporate Gift Suppliers Invitation Designers Photographers Floral Designers Rental Companies Staffing Firms Transportation Providers Event Planning Tools Venues & More FLORIDA Visit flresources AOM EVENTS The group included more than 250 runners. The torch made stops at city landmarks. 7200 NE 4th Court Miami FL 33138 305.759.4444 AOM Events is breaking all boundaries with new branding new enthusiasm and a new 15 000square-foot production facility minutes from infamous South Beach. AOM Events is worldwide. Our events supersede all our client s expectations giving them the wow factor. EGGWHITES SPECIAL EVENT CATERING 1419 NE 129 St. Miami FL 33161 877.833 EGGS Eggwhites Special Event Catering continues to set the standard of excellence in catering special events. They offer full-service event planning for corporate social and charitable events and pride themselves in being your one-stop shop adding a unified element to your special day. BRAVO ENTERTAINMENT 8815 Conroy Windermere Road Suite 335 Orlando FL 32835 866.729.5850 An industry leader BRAVO represents you in negotiations when providing award-winning entertainment for special events. On the cutting edge BRAVO brings you the hottest entertainment in the world. EVENT LIGHTING SOLUTIONS Altamonte Springs FL 321.279.7584 Event Lighting Solutions specializes in the rental and sale of LED wireless remote controlled lighting for tables walls columns cubes table tops and all special events. Guaranteed quality and price. MIAMI ART SPACE 244 NW 35 St. Miami FL 33127 Miami Event Space 7610 NE Fourth Court Miami FL 33138 305.438.9002 Miami Art Space (MAS) and Miami Event Space (MES) are modern event venues located in the heart of Miami s design and arts districts. MAS features gorgeous loft gallery spaces and expansive courtyards surrounded by bamboo. MES offers a 7 253-square-foot contemporary loft venue plus raw warehouse space artist studios and more. THE COCOA BEACH PIER Dwayne Johnson a.k.a. The Rock met the group at L.A. Live. 401 Meade Ave. Cocoa Beach FL 32931 321.783.7549 The Cocoa Beach Pier is a tropical excursion to enjoy while in central Florida. We re 800 feet over the Atlantic just 50 minutes from Orlando and 20 minutes from the Kennedy Space Center. Groups from 2-2000 welcome DMFONT ENTERPRISES P.O. Box 721393 Orlando FL 32872-1393 407.286.7414 PHOTO MICHAEL PLISKIN SHOW DESIGNERS 4700 Millenia Blvd. Suite 340 Orlando FL 32839 407.218.8808 From design to production ordinary to extraordinary we are your innovative all-encompassing creative event agency which will make your next events dazzling astonishing and striking creating an interactive experience which will be remembered long after the productive encounter. DMFont specializes in providing all of the elements needed to create a once in a lifetime event in Florida and Puerto Rico. Let 20 years of experience work for you. A giant banner bore the show s tagline. Love Fest Working within a tightened budget HBO outfitted its Big Love party with gaming tables inspired by the show s polygamous family and its plan to open a casino for Mormons. JUST THREE DAYS after throwing one of the three big after-parties at the Golden Globes awards HBO turned on a dime on January 16 and hosted 900 guests at the season-three premiere of its polygamy drama series Big Love in Hollywood. And the events team--HBO vice president of special events Lauren McMahon and designer Billy Butchkavitz--watched its pennies as it pulled the evening together in the face of a tough economy. Butchkavitz kept costs down by diving into his warehouse LOS ANGELES to recycle textiles that hadn t appeared in public and by using plenty of gobos of logos and stars--on walls sidewalks floors and even couches--to amp up the drama. The rich-looking result was an evening that began with a screening of the first episode at ArcLight s Cinerama Dome on Sunset Boulevard. Afterward guests hopped shuttle buses or walked the four blocks to Social Hollywood which was outfitted with gaming tables inspired by the show s polygamous family and its plan to open an alcohol-free casino for Mormons. Fortunately HBO didn t go for complete authenticity and waitstaff circulated with glasses of wine as well as sliders and French fries while guests cruised down-home buffets featuring mac and cheese high-end versions of chicken nuggets and arugula salad. 48 march april 2009 Butchkavitz took his color cue from HBO s key art for the season which uses orange lettering on white. Orange gloriosa and calla lilies parrot tulips amaryllis and pincushions filled Venetian-style glass vases throughout the venue. Orange fabric embroidered with orange sequins or yellow dots covered tablecloths and pillows and waitstaff sported orange vests and ties. One large wall was entirely covered with a Big Love poster with the tagline Everyone has something to hide which Set Masters 44 Props had blown up HBO s Big Love Party to 45 feet by 22 feet. It towered over gamCasino Tables Plan-It Interactive Catering Citrus at Social ing tables which were customized with Hollywood felt imprinted with the Big Love logo and Construction Set Masters 44 an orange bleed toward the edges. White Props Design Decor Billy Butchkavitz carpeting brought in for the evening made Design those elements pop. DJ DJ Pesce It s like cosmetic surgery on the buildLighting Images by Lighting Party Venue Social Hollywood ing said Butchkavitz who was assisted by Rentals Town & Country Event siblings Brian and Peggy Butchkavitz. They Rentals Screening Venue ArcLight didn t want to blow a fortune. They said Be Cinemas Hollywood creative but don t go crazy. --Irene Lacher PHOTO GABOR EKECS If You Dream It You Can Achieve It HBO s Big Love party took over Social Hollywood. Plan Ahead Events is a home-based meetings and events management franchise providing creative solutions for meetings conventions trade shows special events and incentive travel. As a franchisee you will receive Comprehensive training and support Caption Industry and vendor network Advertising and marketing programs National Advertising Fund Discounts for premier event management software 20 plus years of franchise experience and brand awareness Designer Billy Butchkavitz used plenty of gobos of logos and stars. Big Love actress Ginnifer Goodwin (center in white) played on gaming tables inspired by the show s story line. Please call us today at 888-569-8613 or visit us on the web at Big Love actress Chlo Sevigny was among the guests. Registration Web Development Travel & Housing Event Management l 877.552.3401 Simpsons cutouts decorated Fox s T.C.A. setup. Fox promoted its new programming with some cutesy tabletop decor at a T.C.A. luncheon. House Party Fox navigated complex street and sidewalk closures for its winter Television Critics Association party at the chat-conducive new venue MyHouse. WITH THE Television Critics Association (T.C.A.) in town for its biannual media tour at the Universal City Hilton organizers at Fox put together a day of colorful programming followed by a network party that necessitated some logistical hoop jumping on January 13. We had about 70 feet of carpet and we had lane closures on La Brea and Hollywood Boulevard said Fox s Tomiko Iwata who oversaw the event. The sidewalks are challenging to close because you have to have another option for the public to walk down the street. And LOS ANGELES with construction across the street that was not easy. Iwata beefed up security and wrangled the necessary permits in order to welcome guests to the network s party at MyHouse David Judaken s as-thenunopen-to-the-public nightclub set up to look like a luxury home. This year because of everything we re very very conscious Iwata said. We had to slash our budget but still come up with an event that took care of our needs--it s very important for the press to have access to the talent. And because MyHouse is laid out like well a house there are areas right for communicating and networking seating clusters of sectional couches that allow people to talk in comfort a bank of Fox Television Critics cabanas and an open kitchen that serves as a Association Winter bar. It was low-key close to the hotel and perAll-Star Party fect for what we were trying to do Iwata said. Lighting Lighter Side Among the talent on hand to meet and Permitting Jimmy s Permit mingle with the press at the party were 24 s Kiefer Services Sutherland House s Hugh Laurie several American Production Laurels Custom Flora & Events Idol personalities and the family Osbourne. Venue Catering MyHouse --Alesandra Dubin 50 march april 2009 Fox s T.C.A. presentation was held at the Universal City Hilton. PHOTOS FRANK MICELOTTA FOX Fox s logo was the backdrop to its presentation at the Hilton. Tray liners at the Hilton offered unmissable exposure for the network s programming. Fox took its T.C.A. party to David Judaken s latest nightclub MyHouse which is designed to resemble a luxury home. MyHouse s layout facilitated communication between talent-- including American Idol judge Kara DioGuardi--and the press. Guests rode an indoor roller coaster during the Bell Gala cocktail reception. Guests played midway-style games during the reception. Circus Circus Organizers of the Bell Gala created an amusement park atmosphere for 1 800 guests with carnival games and a working roller coaster inside the Metro Toronto Convention Centre. MORE THAN 1 800 guests--including 100 celebrities--had the chance to play arcade games and ride an indoor roller coaster at the 17th annual Bell Gala held October 23 at the Metro Toronto Convention Centre. The event planned by Patricia Lakin Bell Canada s director of national events adopted a Rock n Roll Circus theme this year. We wanted this year to focus on celebrating emerging Canadian talent she said explaining that the circus theme allowed organizers to showcase a range of performers on one stage. Bands like Finger Eleven Hedley Serena Ryder and Suzie McNeil performed on a custom stage and runway at a dinner held under the big top. The production also included acrobatics pyrotechnics and a fashion show featuring designs by Versace and Jean Paul Gaultier. TORONTO We always want to have a combination theme that allows us to evoke some kind of childhood memories combined with a chic event Lakin said. The event is in support of a children s hospital so that connects the dots. In 2005 Bell announced a five-year 10-million commitment to the SickKids Foundation at the Hospital for Sick Children. The money will help to renovate the hospital s emergency department. We hope to raise a mil52 spring 2009 lion each year that s the biggest objective of the gala Lakin said. As an organization we also hope to bring our clients out to a really great hosting opportunity. It s a really great networking opportunity. The Bell Gala Lakin turned to Solutions With Impact Audiovisual Production to handle the decor for the evening. Guests Lighting Staging Mandell Entertainment Group entered the event through a tunnel with Carnival Games Rides Conklin funhouse mirrors that led to a cocktail party Shows Catering Venue Metro Toronto in a midway complete with an amusement Convention Centre park featuring a working roller coaster Decor Entertainment and carnival games. Oversize Ringling Production Event Marketing Solutions With Impact Bros. and Barnum & Bailey posters hung Flowers San Remo Florist Inc. throughout the space. Aerial acrobats Linens Around the Table entertained guests at a V.I.P. after-partyt. Photography Distinctive Foto Imaging Celebrity guests included Toronto Rentals Contemporary Furniture Raptor Chris Bosh actor Carlo Rota CBC Rentals Valet Parking Mark J. Mooney & television host George Stroumboulopoulos Associates and singer Kim Mitchell. --Susan O Neill PHOTOS HENRY LIN 424U.COM Costumed entertainers from Champagne Showgirls walked the runway during the gala dinner. We re not judging you... At the reception a lit-up Cobra display provided a backdrop for the bar. Gymnasts from Kalev Estienne Rhythmic Expression Group performed a routine. But we want to Deadline for Submissions is April 17 2009 For rules 2009 category descriptions and to submit your event visit la eventstyleawards or call 310.862.1349 Tufted leather seating clusters shaped People s SAG Awards after-party space. Raw slabs of wood from South Africa served as buffet tables. Linens and Things People s SAG Awards after-party with the Entertainment Industry Foundation got a heavily draped look from a new design team helmed by Event Eleven s Tony Schubert. ON JANUARY 25 following the Screen Actors Guild s eco-friendly awards program People magazine and the Entertainment Industry Foundation hosted the official after-party on the back lot of the Shrine People and the Entertainment Exposition Center for the 13th year. The event Industry Foundation s SAG overseen by Cyd Wilson for Time Inc. honored the Awards After-Party philanthropic causes and deeds LOS ANGELES of the members of the guild and Catering Wolfgang Puck Catering Design Event Eleven benefited the Screen Actors Guild Foundation. DJ DJ Vice Tony Schubert s Event Eleven took over all Drapery Crdzines Inc. Entertainment Rock N Roll design elements for the party--previously proFantasy Camp duced by Stanlee Gatti--including the overall decor Flowers Floral Art concept lighting flowers tables and fabric design. Lighting Images by Lighting PR PMK HBH Schubert s look included mirrored surfaces tufted Production Azure Pacific Event leather furniture custom pieces made of raw alaManagement baster buffet tables made out of raw slabs of wood Rentals Classic Party Rentals Sound Goodman Audio Services from South Africa and yards of fabric draped Venue Shrine Expo Center everywhere. --Alesandra Dubin 54 march april 2009 PHOTOS NADINE FROGER PHOTOGRAPHY Special Advertising Section Spotlight on Shopping Malls This issue of BizBash focuses on shopping malls in Southern California as unique event spaces. Offering an array of indoor and outdoor space these public spaces are easily transformed into private event spaces for corporate gatherings product launches fashion shows meetings or networking events. Shopping malls offer ample self-parking and valet parking and security and can arrange catering services. Consider the following shopping malls to host your next event. Special Advertising Section THE GROVE AND THE AMERICANA AT BRAND The Grove and The Americana at Brand The Grove in Los Angeles and The Americana at Brand in Glendale are two of the most spectacular lifestyle centers in the entire country and the ideal venues for public displays or private events. Grassy parks can accommodate stages and seating for hundreds of guests multiscreen cineplexes are ideal for movie premieres or educational seminars and speakers and attractive side streets can accommodate intimate or midsize events. On-site catering and numerous restaurants are available for all food and beverage needs while third-party catering is also permitted. The 3 500-car parking garages offer both self and valet parking. Third-party catering is permitted. On-site catering can be provided including gourmet offerings from popular restaurants at both venues. Bow Street at The Grove offers stunning European architecture and the sparkle of lights. First Street at The Grove is the largest event area offering stunning views of the entire venue. Contact David Antisdale Vice President Specialty Income Telephone 323.900.8000 Address 189 The Grove Drive Los Angeles CA 90036 & 899 Americana Way Suite 330 Glendale CA 91210 E-mail dantisdale Special Advertising Section The Grove has hosted a nationally televised holiday tree-lighting event concerts in The Park and fashion shows. During its inaugural year The Americana at Brand hosted live concerts private corporate events holiday entertainment and large grand-opening festivities. Special Advertising Section HOLLY WOOD & HIGHLAND CENTER Hollywood & Highland Center Featuring iconic architecture and basking in the shadow of the Hollywood sign Hollywood & Highland Center boasts upscale retail dining and entertainment options indoor outdoor event locations including a 19 000-square-foot courtyard and the Kodak Theatre (home to the Academy Awards and a newly announced resident Cirque du Soleil production). The center is on the Hollywood Walk of Fame and is connected to the Renaissance Hollywood Hotel & Spa and Grauman s Chinese Theatre. This epicenter of Hollywood plays host to 18 million visitors annually and is the perfect location for concerts filming promotional launches and corporate and social events. Victoria s Secret fashion show pink carpet and banner domination at the Kodak Theatre on Hollywood Boulevard. The center s iconic architecture and grand outdoor space serve as the epicenter of Hollywood s entertainment district. ESPY Awards post-party and live ESPN Fight Night broadcast in the central courtyard. Samsung AT&T Summer Krush Mariah Carey concert in the courtyard for 6 000 guests with a broadcast to millions on Jimmy Kimmel Live. Contact Dwayne Jones Sr. Director Strategic Alliances & Special Events Telephone 323.817.0201 Address 6801 Hollywood Blvd. Ste. 170 Hollywood CA 90028 E-mail djones Special Advertising Section EA Games Tiger Woods PGA Tour promotional launch in the courtyard. Lionel Richie concert in the 19 000-square-foot outdoor stadium-style central courtyard with three overlooking levels. A plasma-screen-outfitted water wall served as the centerpiece. Golden Revival NBC Universal brought about 400 people to a viewing party and about 800 for an after-party in the same space where sponsor Cartier showed off jewels from its vault in Paris. The displays of over-the-top baubles made for eye-popping decor that complemented the metallic and black color scheme created by Angel City Designs whose Mark Yumkas described the space as a very classic Hollywood look with a contemporary twist. Bright white dominated flower arrangements of hydrangeas lilies roses and tulips atop bars and tables. Cutouts in Art Deco patterns allowed orange-toned lighting to shine through black walls. Clusters of black chandeliers soared over the dramatic party space and plasmas outfitted a double-sided water wall for an opulent centerpiece. The screens showed a live feed during the show and replays cut with logo loops after. The set pieces had originally been intended for last year s canceled fete and sat in storage until last night s debut. NBC Universal had paid for much of the party s cost last year--perhaps actually buffering the event somewhat from the sharp economic turn of recent months. In a season marked by economic woes and the memories of last year s canceled show at least three big annual Golden Globes parties brought the familiar grandeur back to the Beverly Hilton. By Alesandra Dubin Black stripes covered the tented space. NBC UNIVERSAL 60 march april 2009 The party got a French-inspired look featuring a peacock decor piece. HBO s logo shone brightly on a poolside wall. Actress Amanda Seyfried posed in front of the step-and-repeat. Red roses topped tables. In Style s suite at the Four Seasons included a spa lounge with hair and makeup touch-ups. Torches floated in the Beverly Hilton s pool. In Style magazine and Warner Brothers Studios 10th annual party overseen by Time Inc. s Cyd Wilson took over the Hilton s Oasis Court with a French theme. Designer Thomas Ford drew inspiration from artist and interior designer Tony Duquette using a color palette of magenta burgundy and silver. Away from the main courtyard party space the event s annual Godiva Gold Lounge offered guests chocolate truffletinis and chocolate sculptures served as decor. Chocolate made its way into the design of the lounge s walls and furniture all inspired by the Godiva Gold Collection. During the evening L Oreal artists offered makeup touch-ups and the 10-piece Cowling Band provided entertainment. Anne Hathaway Kevin Bacon and Heidi Klum were among the stars who posed in front of the step-and-repeat at the bash. IN STYLE HBO s party produced by the network s vice president of special events Eileen Rivard took over its usual haunt at restaurant Circa 55 and the adjoining pool area--and the line to get in from the Hilton s lobby stretched 90 minutes at some points in the evening. A security guard at the head of queue suggested It s the worst this year [in terms of crowding] because there are fewer parties. Everyone s at the three big ones. The network s longtime go-to designer Billy Butchkavitz took his design inspiration from the architecture of Luis Barrag n and vintage 60s textiles washing the space in banana yellow and chocolate brown. Twenty-foot-high yellow walls lined the perimeter of the party space and reproduction period furniture upholstered in yellow leather created outdoor lounge areas with glass and chrome fire pits. Fabrics in vintage designs covered furniture and lampshades. Waitstaff at the party donned yellow jackets embellished with brown Swarovski crystal HBO logos. DJ Qool Marv supplied the music and Images by Lighting and Bart Kresa were responsible for the yellow-dominated lighting and projections that showed moving images within HBO s logo against an animal print backdrop. Torches floated on lily pad-like structures in the hotel s sweeping pool on an unseasonably warm evening following an 80-degree day. Circa 55 and hotel executive chef Katsuo Sugiura provided the menu of passed hors d oeuvres and buffets including salmon cakes on crispy wonton skin smoked duck with grilled pineapple and truffled mac and cheese. Desserts--all designed around the yellow and brown color scheme--included chocolate and lemon mousses lemon bars chocolate brownies and lemon and chocolate cupcakes. PHOTOS THIS PAGE NADINE FROGER PHOTOGRAPHY (INSTYLE) LINE 8 PHOTOGRAPHY (INSTYLE SUITE) GABOR EKECS (HBO) OPPOSITE PAGE LINE 8 PHOTOGRAPHY HBO march april 2009 61 The Fun Hip (Really ) (Seriously ) Budget-Minded Corporate Summer Picnic (We Promise ) With inventive menus creative gifts and stuff to keep the kids (and adults) entertained these unexpected themes go beyond the boring barbecue. By Lisa Cericola & Mark Mavrigian Everyone s hopping on the green bandwagon and this country picnic includes sustainable food and favors. FUN PHOTO OP Rent a bucolic backdrop from Grosh Backdrops and Scenery in Los Angeles for 325 (877.363.7998 www. farm animal statues from RWB Party Props in Orange California for 80 each (714.538.8629 www. or a barn door from Props for Today in New York for 200 (212.244.9600 DOWN-HOME ORGANIC EATS Serve a buffet of locally sourced picnic fare. Chicago-based Greg Christian Catering (312.666.4466 can make pecancrusted fried chicken farfalle with shrimp vegetables basil and goat cheese and lavender-honey iced tea for 50 a person. RUSTIC SOUNDTRACK Get everyone in the mood with live bluegrass music. For Big Hillbilly Bluegrass (240.447.9654 www. in Washington pricing starts at 950 for Foggy Hogtown Boys in Toronto at 2 000 (416.516.3796 HORSING AROUND Play a few rounds of horseshoes. Toy manufacturer Schylling makes shoes in rubber that are safer for young players-- 9.99 for two sets (800.591.3869 A PIECE OF THE OUTDOORS Send everyone home with an eight-inch blue spruce tree in a branded cotton sack from Bonzolio (877.266.9654 Minimum orders of 48 trees cost 10 to 15 each. Available in the U.S. only. 62 march april 2009 PHOTOS COURTESY OF RWB PARTY PROPS COURTESY OF TARGET COURTESY OF BONZOLIO COURTESY OF THE FOGGY HOGTOWN BOYS MICHAEL MAES FOR BIZBASH (GREG CHRISTIAN CATERING) Eco-Friendly Barn Party PHOTOS COURTESY OF HONEST FOODS COURTESY OF BH SKATE PARKS MARINA SENRA FOR BIZBASH (BURGER) COURTESY OF AMUSITRONIX COURTESY OF IDENTITY-LINKS INC. COURTESY OF TV STORE ONLINE TYLLIE BARBOSA FOR BIZBASH (CAKE) COURTESY OF AMAZON.COM COURTESY OF ROSE BRAND Winter Olympics Bash The 2010 games in Vancouver aren t that far away and they make for a (ahem) cooler take on a sporty summer outing. FOR THE WINNERS Award chocolate gold medals 10 for 24 from Honest Foods (800.584.4481 www. GAME ON Hold relay races on a melt-proof synthetic ice rink from BH Skating Parks International (510.501.5461 Packages include ice skates a snow machine music rink operators and all other equipment needed. Pricing starts at 25 per square foot. CONSOLATION PRIZES BPA-free sports water bottles from Identity-Link come in the colors of the Olympic rings. Seventytwo 20-ounce bottles cost 7.12 each plus a 45 setup fee for logos (888.282.9507 www.identity-links. com). FUN FUEL New York s Thomas Preti Caterers (212.764.3188 www. can create a Winter Games-inspired spread that includes Alpine Swiss chicken brrr-gers Olympic onion rings and frozen peanut butter hot chocolate all for 75 a person. WINTER WONDERLAND It s not the Winter Games without snow. The T-1500 Mini Snow Zone machine from Snow Masters (800.745.8599 will sprinkle guests with faux flakes starting at 415 a day. An A-Team Adventure This 80s throwback is--let s just admit it--a bit silly while being nostalgic for the over-30 crowd and just plain kitschy for younger employees. RETRO GIFT As a souvenir of the day s outing vintagestyle T-shirts 16.95 as shown from TV Store Online (866.823.8537 can be presented to your own A-Team. A TONGUE-IN-CHEEK DESSERT Who says irony is bitter A cheery Mr. T cake like this one from Creative Cakes in Chicago (708. 614.9755 starts at 57.95 for a half-sheet and serves 35 to 45 guests. ADVENTUROUS ACTIVITIES Unirec (973.325.9111 www. can customize energetic obstacle courses and games including races where participants run with parachutes the company serves the Northeast and prices start around 2 000. Feet First (800.393.3338 www. organizes similar activities in California Seattle Phoenix and Dallas and can put together a group Tinkertoy building project topped off with action figures (they have Mr. T) packages start around 2 500. SET THE SCENE Adorning a wall or activity area with camouflage netting hypes up the action vibe of the television series. A 10- by 14-foot section is available for purchase for 135 from Rose Brand (800.223.1624 www. in the U.S. and Canada. D.I.Y. TUNES It s a cinch to find era-appropriate music to get guests on their feet. The I Want My 80s three-CD set costs 35.98 for 42 songs including You Dropped a Bomb on Me by the Gap Band. Order it with the A-Team soundtrack which costs 10.98 on march april 2009 63 To view Southern California s Top 100 Events visit latop100. One of the 10 official balls sanctioned by the Presidential Inaugural Committee--and visited by the Obamas--the Youth Inaugural Ball sponsored by MTV took place at the Washington Hilton on January 20. Inauguration 2009 Highlights from the Capital PHOTO FRANK MICELOTTA GETTY IMAGES Dozens of balls dotted the inaugural landscape in January each looking to celebrate President Obama s ascent to the White House. Here s a look at some of the weekend s biggest events hosted by big-name brands and small state societies alike. Reported by Ted Kruckel Lauren Matison Walter Nicholls Brendan Spiegel & Courtney Thompson march april 2009 65 HUFFINGTON POST The blog s pre-inaugural bash at the Newseum on January 19 was akin to a New Year s Eve celebration complete with party hats and noisemakers. Arianna Huffington led more than 2 000 guests spread over the museum s first balcony lobby and lower concourse in a countdown to the big day. The evening s main decor pieces were the matching 16-foot laptops fashioned by event producer David Stark. BET Sylvia Weinstock s five-foot-high cake created a sweet focal point at BET s first inaugural ball at the Mandarin Oriental on January 20. Held in concert with Colin Powell s America s Promise Alliance and produced by Events by Andr Wells the party drew more than 1 200 people. COMMANDER-IN-CHIEF S BALL Following in his predecessor s footsteps President Obama hosted a Commander-in-Chief s ball at the National Building Museum on January 20 honoring active reserve and wounded military their spouses and families of fallen soldiers. Hargrove produced the event and Colin Powell spoke. 66 march april 2009 PHOTOS FRANK MICELOTTA (BET) JASON NEUFELD (HUFFINGTON POSTLAPTOP) SUSIE MONTAGNA (HUFFINGTON POST DECOR) COURTESY OF HARGOVE MIKE BUSADA PHOTOGRAPHY (NEIGHBORHOOD BALL) TEXAS STATE SOCIETY The largest ball of inauguration weekend Black Tie and Boots drew 11 000 guests to the Gaylord National Resort in Potomac Maryland on January 19. The Rangerettes--Texas s famed dance troupe--greeted guests between the football field-sized Maryland and Potomac ballrooms. THE NEIGHBORHOOD BALL Mary J. Blige was just one of the many performers to take the stage at the Neighborhood Ball The list included Maroon 5 Mariah Carey Shakira Sting and Beyonc who performed the Etta James classic At Last for the Obamas first dance of the evening. GOOGLE Some 2 000 guests attended the tech firm s first inaugural event on January 20 at the Andrew W. Mellon Auditorium. Lorin Pollack Google s group marketing events manager worked with local firm Sygyzy Events to create the sleek all-white decor inspired by President Obama s promise of a fresh start and transparency in government. PHOTOS STEPHEN ELLIOT MUD PRODUCTIONS (TEXAS) COURTESY OF GOOGLE JOSEPH ALLEN FOR BIZBASH (ILLINOIS BALL) CHIP SOMODEVILLA GETTY IMAGES (NEIGHBORHOOD BALL) ILLINOIS STATE SOCIETY Held at the Renaissance Washington on January 19 the 24th annual gala aimed to recognize all that s great about Illinois in a dozen or so vignettes produced by gala chair Suzanne New. ON BIZBASH.COM Our full inauguration coverage. march april 2009 67 Business Entertaining 2009 Clients have different tastes--in terms of atmosphere as well as flavor. In our annual guide to the Los Angeles area s newest places for working lunches group outings and private rooms here are ideas for guests who care about ... Edited by Alesandra Dubin Hamasaku Top Chefs Korean Barbecue Korean barbecue is a good bet for business entertaining on account of its communal-cooking approach--and there are two stylish new spots in town for fans of the cuisine. Gyenari Korean BBQ & Lounge in Culver City (9540 Culver Blvd. Culver City 310.838.3131) has a private dining room that holds 30 for seated events or can be divided into two rooms that each accommodate 15. Architect David Chun and interior designer Robert Weimer (the man behind BLD and Grace) are behind the venue s modern look which features brick walls and ceilings with exposed trusses and ducts. In addition to Korean barbecue fare like fire scallops in Cajun butter sauce and black cod simmered in a garlic-infused sauce a variety of market-fresh ingredients are also available to be cooked to order by groups at the grill tables. Japanese Flavors A pair of Japanese restaurants offers privatedining options amid stylish environments. Owner Toshi Kihara has opened a sister restaurant to his 10-year-old Hamasaku (8360 Melrose Ave. West Hollywood 323.651.5866). The new space on Melrose features a private dining room for 12. Though the space has not changed its look from its former days as Kumo--white walls tables and bars and dark blue floors--some visual elements are new. Art pieces a silent waterfall and Murano glass bubble chandeliers are sporadically placed alongside five plasma screens showing animated images of the four seasons. Dream Dining parent company of Tokyo Table opened its third location in Irvine (2710 Alton Pkwy. Irvine 949.263.0000). The latest edition of the eatery features two private dining rooms for eight and 12. A wooden screen interwoven with pine bamboo and plum-tree branches separates the bar from the main dining room. The bar--which serves fresh-fruit sake cocktails and shochu--holds 25 its decor includes a chandelier created from 68 sake bottles. Outdoor dining is available on a patio that holds 18. A rendering of Tokyo Table XIV Entertaining foodies Chef Michael Mina opened his first L.A. restaurant XIV (8117 West Sunset Blvd. West Hollywood 323.656.1414) in a partnership with SBE and Mina Group Inc. The restaurant has four seating areas which can be booked individually to host events for groups as small as 25. Mina who has Michelin-starred eponymous restaurants in San Francisco and Las Vegas as well as other eateries around the country created a modern American menu with a focus on small plates. Designed by Philippe Starck the space is meant to evoke a European chateau. Gordon Ramsay has opened his first West Coast restaurant at the London West Hollywood. Designer David Collins is behind the luxe look of the eponymous eatery (1020 North San Vicente Blvd. West Hollywood 310.358. 7788) which features embossed leather banquettes and velvet upholstery. Five private dining rooms each hold as many as 14. A menu of contemporary cuisine places an emphasis on seasonal ingredients and includes offerings such as California spiny lobster with white port sauce and rack of Sonoma lamb with olive-crustGordon Ramsay ed fingerlings. Shin Across town Shin (1600 Wilcox Ave. Hollywood 323.464.4100) features tabletop grills that suck smoke downwards so guests don t have to worry about leaving smelling like it. Jellyfish drift in a circular aquarium that sits behind a full bar which seats 10 and offers a selection of Asian beers and fruit-infused shoju. A patio is out back. 68 march april 2009 PHOTOS FRAWLEY PHOTO (HAMASAKU) COURTESY OF SBE (XIV) ALEX BERLINER BERLINER STUDIOS BEIMAGES (GORDON RAMSAY) COURTESY OF SHIN RENDERING COURTESY OF KAMIYA DESIGN (TOKYO TABLE) Rocksugar Pan Asian Kitchen Design Details Katsuya BLT Steak A Scene-y Atmosphere Is your group in from out of town Give them a taste of the Los Angeles see-and-beseen scene. Chef Laurent Tourondel s BLT Steak (8720 West Sunset Blvd. West Hollywood 310.360.1950) smack on the paparazziCasa patrolled Sunset Strip has a private dining room (with a wine cellar) that seats 20 and features a plasma TV audiovisual capabilities and DVD equipment plus a customizable sound system. The venue has a palette of earth tones with Macassar ebony tables caramel-colored banquettes and walnut floors. Black-and-white prints of Hollywood icons dot the walls. The menu offers various cuts of beef all of which are served in cast-iron pans. The indoor-outdoor Mexican restaurant Casa (350 South Grand Ave. Two California Plaza Los Angeles 213.621.2249) opened downtown in January. The patio features large rounded booths the venue calls casitas ideal for sequestering a group in a stylish and much-buzzed-about new environment. Outside a seating cluster with highboys and cocktail tables has room for 20. There s also a raised private area a.k.a. the power casita with room for four. A circular arrangement of lounge chairs around a fire table has room for 40. With room for nine the grouping nearest the host stand has high seats and low backs for that notice-me appeal. Inside the Sueno casita holds 20 and others hold between two and seven. Apple Restaurant and Lounge Under the co-ownership of nightlife mainstay Allison Melnick Pussycat Dolls founder Robin Antin and executive chef Bryan Ogden Apple Restaurant and Lounge (665 North Robertson Blvd. West Hollywood 310.358.9191) opened in West Hollywood--complete with a red apple-shaped disco ball over the downstairs lounge. A semienclosed cabana for 16 on a patio along Robertson Boulevard is right for entertaining at this entertainment industry favorite. The patio features recycled aluminum shutter-like awnings that shelter a long curving banquette and a second water wall. A mural of paparazzi in the bathroom with blinking lights for camera flashes adds a touch of L.A. to the decor s New York theme. For guests with an eye for style the Kress (6608 Hollywood Blvd. Los Angeles 323.785.5005) is a dramatic Hollywood restaurant lounge and event space on the site of the 1930s S. H. Kress department store. It features a private room with a single long table for 12 enclosed by glass walls. Other features of the space include a ground-floor gold and red Asian-inspired restaurant and a rooftop bar with sweeping Hollywood views. Or bring them for a bite at RockSugar Pan Asian Kitchen (10250 Santa Monica Blvd. Los Angeles 310.552.9988) in Century City. The ornate 7 500-square-foot space offers a private dining room for 12 and features a saffron and plum color scheme with hand-carved timber beams serving as decorative pieces. The menu includes a variety of dishes representing several Southeast Asian nations such as Hanoi-spiced Chilean sea bass with rice vermicelli or curried chicken with eggplant snap peas and Thai basil. The large portions are served family-style. Americana at Brand s restaurant offerings include Katsuya Glendale (889 Americana Way Glendale 818.244.5900) a Japanese eatery with a 10-seat private room. The venue is the fourth and largest Philippe Starck-designed property from SBE and the restaurant has an all-glass facade and an entrance resembling a Japanese pagoda. Outdoor terrace seating is also available and both patios are outfitted with radiant-heat floors. Chef Katsuya Uechi s menu includes his classic dishes such as albacore sashimi with crispy onion and spicy tuna on crispy rice. PHOTOS BIZBASH (BLT STEAK) COURTESY OF ROCKSUGAR PAN ASIAN KITCHEN MICHAEL NIGM PHOTOGRAPHY (CASA) COURTESY OF APPLE RESTAURANT AND LOUNGE JAMES MERRELL (KATSUYA) march april 2009 69 e for enc tellig Events te In ting Da estra Orch ly tinuous nly con of major eo ths ner is th sterplan he next 12 mon It is the Ma s. BizBash chedule of t al event ers to d speci ted s an lann upda enings event p s and for efits op e resource for ben g event pcomin ss. te onlin of u ultima success usine ure the rospect new b ens rs to p for supplie n days ext seve en ience th .com o exper t on now ronline Log lanne asterp free m 7 Get 24 ning en plan icts wh activities. onfl duling c nd-raising id sche u Avo ess or f vents to l busin future e ocia s and of past h details cisions. arc Rese rmed de ake info t m ur even te for yo dates to he da Claim t d future occur. an izations n changes e or organ it lerts wh Mon es email a es pric receive rs venu hai orees c ind hon rs. F nso and spo 36 cess to day ac 5- ork New Y m s Angele Los nn sterpla ma THE DIRECTORY A selection of resources from our comprehensive online directory of event and meeting suppliers and venues IN THIS ISSUE NEW VENUES NEW VENUES Compiled by Alesandra Dubin & David Flick and red leather booths. Classics from the West Hollywood restaurant--like grilled artichokes and hanger steak--are on the menu as are new items such as tuna crudo grilled blue bass and baked tortiglioni with Italian sausage and roasted fennel. (2128 Hillhurst Ave. Los Feliz 323.661.0055) LUAU LOS ANGELES BARS CLUBS & LOUNGES BARDOT HOLLYWOOD SHANGRI-LA In October Nightlife veterans John Lyons and Steve Adelman joined with Jason Scoppa and Alexi Yulish to open this new space which took over the Spider Club location on the second floor of the Avalon theater building. Bardot offers three event spaces that can be combined to hold 350 people. (1737 North Vine St. 513.520.2261) CLUB NOKIA The Hotel Shangri-La reopened in December after a 30 million makeover which included eco-friendly initiatives such as low-flow toilets a solar-heated pool and all-natural products in the bathrooms. Meeting spaces in the hotel include a 300-square-foot rooftop meeting room and a 700-square-foot terrace with views of downtown and the Pacific Ocean. Other hotel amenities include a courtyard with an elevated pool and cabanas a restaurant and a rooftop bar. (1301 Ocean Ave. Santa Monica 310.394.2791) SLS HOTEL BEVERLY HILLS In November Andrew Hewitt co-owner of West Hollywood restaurant Il Sole unveiled his modern take on Luau the Polynesian-themed eatery that served as a gathering spot for Rat Packers like Frank Sinatra in the 1950s and 60s. Hewitt turned to jewelry designer Loree Rodkin to create a contemporary interpretation of the former Hollywood hotspot in a new Beverly Hills location of the same name. The restaurant which holds 135 is available for full buyouts. (369 North Bedford Drive Beverly Hills 310.274.0090) PROVECHO AND REMEDY L.A. Live s 59 000-square-foot Club Nokia debuted in November and can be rented for corporate events or private parties of as many as 2 300 people. It features an interactive high-tech lobby lined with 60 LED screens where attendees can upload and share photos texts or videos with fellow concertgoers. Wolfgang Puck is the venue s exclusive caterer. (800 West Olympic Blvd. 213.765.7000) CONGA ROOM In November SBE celebrated the launch of its new Philippe Starck-designed hotel. An 11 500-square-foot lobby features a private area reserved for hotel guests including three private dining rooms found in restaurant Tres and the open-to-thepublic Bazaar space. The hotel has 13 meeting spaces--the largest of which spans 4 375 square feet. James Beard Awardwinning chef Jos Andr s oversees the property s culinary program. (465 South La Cienega Blvd. 310.247.0400) TOURNAMENT CLUBHOUSE AT P.G.A. WEST This restaurant and lounge opened in January. Provecho is a 5 100-square-foot restaurant outfitted to seat 158 and has floorto-ceiling windows handblown Italian chandeliers and a glass waterfall separating the kitchen and dining room. Remedy the adjacent 2 900-square-foot lounge holds 150 for receptions and has an upstairs private area complete with two 42-inch LCD TVs. Both venues are available for full or partial buyout. Executive chef Gabriel Morales caters special events at the venue. (800 Wilshire Blvd. 213.489.1406) RIVERA After shuttering a Beverly Hills location in 2006 this live music venue opened its new location at L.A. Live in December. The 15 000-square-foot event space--three times larger than the original--holds 1 000. It includes a dining room dance floor bar and broadcast pod and editing bay. (800 West Olympic Blvd. 213.745.0162) MYHOUSE In January David Judaken began his debut of MyHouse a Hollywood nightclub created to look like a luxury home. The venue expected to be fully open to the public in late February features a fully functional modern kitchen that doubles as the venue s main bar. Upon completion the space will hold 700. For smaller groups the master bedroom will hold 75 the living room 65 and the backyard 125. (7080 Hollywood Blvd. 323.465.3336) PLAYHOUSE The 25-year-old Tournament Clubhouse at La Quinta Resort and Club s P.G.A. West reopened in January after an extensive redesign and remodeling and is now available for buyouts. Renovations include expanded food and beverage services and event function areas. Updated colors and textures inside the clubhouse include woods colorful fabrics and varied flooring. (49-499 Eisenhower Drive 800.598.3828) GRAMMY MUSEUM WHERE TO . . . Chef John Rivera Sedlar opened his pan-Latin-inspired restaurant Rivera in early January. The venue features an Iberian-inspired private dining area for 30 and is available for full buyout with a capacity of 300 for receptions. An adjacent courtyard holds 250. The restaurant also offers off-site catering for special events. (1050 South Flower St. 213.749.1460) TRANQUILITY BASE Take in the View The Malibu Pier Club expanded in July with the Beachcomber Caf a new eatery featuring booth seating and iconic images of Malibu. Outdoor space includes the 2 100-square-foot pier neck with ocean views and a boat-launch area that seats 50. Upper decks at the foot of the pier hold 45 for receptions. Sister property Malibu Pier Club which boasts an 11-seat beachside bar and a 58-seat outdoor area opened in April 2008. (23000 Pacific Coast Hwy. Malibu 310.456.9800) After a multimillion-dollar renovation Playhouse opened in January. The versatile space which holds 999 is suitable for fashion shows concerts conventions and film screenings. (6506 Hollywood Blvd. 323.656.4800) 24K LOUNGE Under the new ownership of Noah Silverman and Shoe String Entertainment 24K Lounge took over the former Seven lounge in September. Gold paint containing real gold flakes covers the walls and additional decor accents include burled walnut golden chandeliers and a honey-hued backlit onyx bar with wood walls. There is an elevated V.I.P. section for 20 and the lounge holds as many as 350. (7929 Santa Monica Blvd. West Hollywood 323.822.0700) The Recording Academy and AEG s muchbuzzed-about Grammy Museum officially opened in December at L.A. Live. The museum features four floors and 30 000 square feet of exhibit space including a 206-seat theater and an outdoor terrace which holds 350 and offers catering by Wolfgang Puck. The entire museum holds 600 and is available for full buyouts. (714 West Olympic Blvd. Suite 200 213.765.6800) This 3 100-square-foot restaurant is housed in a mixed-use building downtown and offers a menu of gourmet pan-Asian fare and European small plates. Both the cuisine and the color scheme shift with the seasons and an LED lighting system illuminates the room with different shades every half hour. The venue also offers an outdoor patio with a fire pit that serves a full menu. (801 South Grand Ave. 213.404.0588) THEATER MARK TAPER FORUM RESTAURANTS FIG HOTELS ANDAZ HOTEL PHOTO COURTESY OF THE BEACHCOMBER CAF Hyatt Hotels & Resorts introduced its second property under the Andaz brand on the Sunset Strip in early January. The hotel has 5 500 square feet of indoor meeting space. Other spaces include a rooftop deck and heated pool area for 100 and a 100-seat French restaurant RH. Full buyouts are not generally permitted but the general manager will consider them on a case-by-case basis (8401 Sunset Blvd. West Hollywood 323.656.1234) MONTAGE BEVERLY HILLS Seasonal bistro Fig in Santa Monica s Fairmont Miramar Hotel & Bungalows opened in January with chef Ray Garcia in the kitchen. Fig holds 92 guests in both indoor and outdoor spaces while a communal table seats 12 and two semiprivate tables seat four each. A private dining room seats as many as 12 and has two plasma screens built into the wall. (101 Wilshire Blvd. Santa Monica 310.319.3111) LA MILL Downtown at the Music Center the Center Theatre Group s Mark Taper Forum reopened in September after a yearlong 30 million interior renovation. The venue s main lobby doubled in size and features a raised extruded-aluminum ceiling lit in a radial grid pattern and speckled white terrazzo flooring. Updates to the auditorium include new carpeting upholstery and olive-toned velour seats. The theater seats 739. (135 North Grand Ave. Los Angeles 213.628.2772) ORANGE COUNTY RESTAURANT CODE RESTAURANT & LOUNGE The Montage offers a variety of meeting space as well as a 20 000-square-foot spa dining options and 55 suites. A 5 000-square-foot Spanish-inspired ballroom has large prefunction areas and balconies and the 40-person Rooftop Conservatory offers alfresco event space. There is more than 9 000 square feet of private event space in all and the hotel caters breakfast lunch and dinner. (190 North Canon Drive Beverly Hills 310.860.7800) This coffee-focused space features custommade French wallpaper faux crocodile ostrich and sharkskin chairs and black Lucite tables. A brass chandelier hangs in the main room and gold chandeliers light tables for two. Providence chef Michael Cimarusti designed a menu including pumpkin soup with coffee maple Urfa chile cr me fra che clam fritters and Asian pork belly with arugula tomato and preserved black beans. (1636 Silver Lake Blvd. Silver Lake 323.663.4441) LITTLE DOM S Orange County entrepreneur Moe Ghazi opened Code in November. The 9 000-squarefoot restaurant seats 188 or holds 297 for receptions. Smaller events for 50 can take over the champagne room or groups of 70 can book the dance-floor area. The venue is availble for full buyouts on Sundays. (4221 Dolphin Striker Way Newport Beach 949.660.0888) PIZZERIA ORTICA An offshoot of Dominick s Little Dom s features a front room with leaded windows marble-topped tables and a vintage bar. The back room has framed 50s black-and-white glamour shots In January Chef David Myers traveled south to Orange County to open his first restaurant there Pizzeria Ortica. The 160-seat dining room is available for events and a private room seats 36 or holds 50 for receptions. The venue s two patios--one enclosed by glass walls--hold 14 each. (650 Anton Blvd. Orange County 714.445.4900) march april 2009 71 TED KRUCKEL Where Ted s Been Reality Check Completely impractical ideas to counter troubled times. DURING THE CIVIL WAR an outnumbered outgunned regiment pinned down with no rations or supplies for a long siege had only one thing to cling to the forlorn hope. And yet battles were won this way. (Although for the life of me I can t recall the name of one now.) Today wishful thinking is the phrase. It s like New York State Attorney General Andrew Cuomo endlessly speculating about clawbacks of recently paid Wall Street bonuses. (Yeah that s gonna happen.) Or Bernie Madoff victims--my friend Alexandra Penney is one of them check out her Bag Lady Papers on waiting for their heartfelt apologies. (He doesn t look so sorry to me.) Some people don t go this route. B.R. Guest Restaurants shuttered seemingly popular Fiamma and Times Square s Ruby Foo s in January right after a dismal holiday season. Joan Steinberg closed her classy Match Catering citing small budgets and the inability to serve anything she was proud of anymore. These people are hard-nosed decisive realists which is what we need right now. I m just not one of them. I m more of a surrealist. I like to give my voice to understanding the miserable economy while at the same time burying my head in the sand-- blindfolded. My father would say that I m busy dipping the studio couch in hot bacon grease so it lights up better or sewing buttons on ice cream cones to see if they stay. But for what it s worth I still have recessionbusting ideas I m willing to share 4. Tired of feeling let down by pricey benefit tickets Try accidentally leaving off a zero on your check. If the evening seems like a dog for 500 maybe 50 will settle better. 5. Get your people to sign off on an Emperor s New Clothes night. Instruct arriving guests to close their eyes and let imaginations run wild. 6. For tiny budgets have a tiny party. Make the invitations really small. Use your nieces tea-party china to keep portions and pesky food and beverage costs down. I did this for Isaac Mizrahi at Bergdorf Goodman once. It was a tiny success. 7. Let them eat cake Seriously. Stop the charade of offering a full meal and just skip right to dessert. Creative Edge did this for a Metropolitan Home party and I loved it. 8. I have always wanted to try a pay to play party. You can sell little coupons redeemable for drinks canap s or gift bags. This way the piggy people will finally carry their own freight. Or will they This reporter stopped by the inaugural viewing stand to make sure all was up to snuff. Seemed fine. The gum-chewing cowgirls at the Texas State Society s Black Tie and Boots Inaugural Ball greeted arrivals with short skirts and knowing winks. Yee-haw 2. Suppose you want to get married but there s no budget. Just invite all your friends to someone else s party and show up in a white dress with some flowers and a guy. Don t laugh--it works. Socialite Mai Hallingby saved a chunk of change when she married the late Tanqueray guy Ridgely Harrison at a Central Park Conservancy party. 3. Instead of carting all the stuff away after an event why don t you just put up signs around the neighborhood reading Party equipment rummage sale--everything must go (Note Some rental suppliers might bellyache.) 72 march april 2009 11. Instead of a pricey entertainment act with riders and entourages and car waiting times have you ever thought of just hiring a hypnotist to make the people think they danced the night away While he works his magic have some of those misting machines going. When partyers awake they ll just assume they re covered in dance sweat. 12. Tell your cheap pushy clients that you re a member of a fundamentalist religion when they ask the impossible and you assure them it is no problem. On the night of the event when they re expecting indoor fireworks say It s in God s hands now. I love Restaurant Daniel s new look and so did The New York Times which awarded it four stars. PHOTOS CHRIS ARNOLD (KRUCKEL WILLARD HOTEL) STEPHEN ELLIOT MUD PRODUCTIONS (TEXAS BALL) E. LAIGNEL (DANIEL) 9. Can t seem to make ends meet with your allotted cost per head Just over-invite then skip town before the piper shows up. This is what Dante Hayes Washington s planner of the Veteran s Inaugural Ball did. He sold a bunch of tickets and went on the lam two days before guests were set to arrive. Likewise I watched in amazement at D.C. s Wardman Park Marriott as folks in tuxedos and gowns expecting to see Dionne Warwick and Chaka Khan marched in for the Legends Ball organized (or disorganized) by Guy Draper. Ticket 1. If a host cancels a big annual event you were sales were slow and the event was canceled ... but counting on go ahead and stage it anyhow. Place a guests weren t notified. Nice. tasteful tent card at the coat check asking for dona- 10. Forget the actual event. Just buy rain insurance tions to cover your fees. and pray pray pray. The legendary Willard Hotel s inaugural hallway was all flagged up--in a good way. Step inside the new Conga Room and revel in an unmatched cultural and artistic immersion. Featuring a diverse array of event spaces expansive performance stage and dance floor radio broadcast booth chef Alex Garcia s Pan-Latin restaurant BOCA and catering services provided by the legendary Wolfgang Puck Catering. The Conga Room exudes sensual energy that pulsates throughout the stylish venue. Tap into this exhilarating energy and let it flow through the heart of your event. 800 W. Olympic Blvd. Los Angeles CA 90015 213.745.0162 x112 congaroomevents