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BiZBashFla 1450 NE 123 St. North Miami FL 33161 Return Service Requested 5.95 Volume 4 Issue 6 December 2006 January 2007 Fla EVENTS MEETINGS MARKETING STYLE S T R AT E G Y IDEAS SEE WHO THEY ARE WHAT THEY DO AND HOW THEY KEEP THE INDUSTRY FRESH AND EXCITING SPECIAL REPORT Inside the Fort Lauderdale & Orlando FunShops NEW Event Intelligence Hotels vs. Independent Spaces PLUS Trends in Decor Ideas for Catering Last-Minute Tailgating Ideas Production Company Guide 20 UNDER 40 Innovative Pros Making Waves in the Industry DESTINATION REPORT Daytona Beach Magnificent Details for Unforgettable Looks AN EVENT RENTAL COMPANY Selection Quality Service C H A R G E R S C H I N A F L AT W A R E F U R N I T U R E G L A S S W A R E L I N E N S P R E S E N TAT I O N P I E C E S S E R V I N G A C C E S S O R I E S TA B L E T O P I T E M S For more information call 1-800-30-PARTY or visit our website at Moving on Up... IT S OUR BIGGEST ISSUE EVER AND WE RE bursting at the seams It s always about the industry within the pages of BiZBashFla and we ve ended 2006 with some heavy-hitting articles. Check out Planners of the Year (page 24) who have created memorable events and impacted the industry with their experience and ideas followed by 20 Under 40 (page 33) a selection of professionals from across the state--from caterers and entertainers to publicists and producers--who are the ones to watch now and in the future. This time around there are more event reports than ever plus coverage of the first two BiZBashFla FunShops of the 2006 season one in Fort Lauderdale (page 17) and then one in Orlando (page 20). To read about the Miami and Tampa FunShops check out our web site. Planning Super Bowl festivities Some last-minute ideas (page 7) will help you out. Shari Lynn also offers tips on where to go and what to do in Daytona Beach in her Destination Report (page 8). As always the new venue guide (page 46) is chock full of locations ready to host any size group while the production guide (page 48) offers a list of companies that can help plan that event from conception to completion. In the new Event Intelligence section (page 22) Shari Lynn spoke with several experts in the hotel business to get their views on why hotels are not just for large groups and multiple day events anymore. The new year is just around the corner and as the holiday frenzy dies down and everyone gets ready to work on next year s events (after all people are now working on their event budgets) BiZBashFla will be here to report on all the trends and ideas Happy Holidays Vanessa Goyanes Managing Editor Aaria s confections at the Key to the Cure fund-raiser Volume 4 Issue 6 December 2006 January 2007 2006 Inc. In This Issue W H AT S F R E S H N O W 2 Trends in Decor Check out unique lanterns that can be used for indoor and outdoor events. 4 Fresh Face The latest planner to start her own company has experience in event production and fashion design. 5 Buy the Numbers Think beyond the ordinary with these suggestions for table markers. 6 Ideas for Catering BIZBASH.COM FLA The ultimate online event and meeting resource. NEWS Reports with behindthe-scenes stories from recent events scoops on the newest venues and coolest products plus trend reports and industry gossip. FIND A RESOURCE A searchable directory with more than 5 000 event and meeting resources including venues caterers event management firms DJs and decor designers. SEARCH FOR IDEAS Past examples of great invitations gorgeous decor and beautiful benefits. BIZBASHFLA CREATIVE ENVIRONMENT FUNSHOPS Be a part of a unique interactive experience that will bring education and networking together for one day only in numerous Florida locations including Fort Lauderdale Miami Orlando and Tampa. BIZBASHFLA The first publication covering Florida s event industry. BIZBASHFLA EVENT STYLE ALERT A biweekly email newsletter showing what s new in the Florida event community. Shari Lynn Rothstein Associate Publisher sharibizbash Vanessa Goyanes Managing Editor vgoyanes Marcy Mock Art Director ads Albert del Toral Assistant Editor atoral Julie Calderon Account Executive jcalderon Mandy Diaz Account Executive mdiaz Davis Dureault Account Executive ddureault Chanel Caton FunShop Account Executive ccaton Cheryl Schumacher Events Manager cheryl Christine Gomont Circulation Director chris Lori Brown Traffic Manager lbrown Stanley J. Schwartz Managing Partner stanley Hardy C. Katz Managing Partner hardy Ann G. Keusch Chief Operating Officer ann Leading caterers share ideas for making the cuisine and the presentation unforgettable. 7 Last-Minute Tailgating Ideas With the Super Bowl less than two months away these products will make a great addition to any tailgate event. 8 D E S T I N AT I O N R E P O RT Daytona Beach may be known for car racing but there s a whole new city to discover. E V E N T R E P O RT S 10 Carnival Center Celebrates Opening With Lavish Gala 22 E V E N T I N T E L L I G E N C E Thousands of guests experienced an upscale gala to celebrate the center s opening. 12 Corporate Reception is Both Cool and Hot Hotel-based event planners and F & B types share their views on holding business socials at their properties. 24 P L A N N E R S O F T H E Y E A R I S S U E Guests enjoyed a Tampa poolside reception that exploded with branding and entertainment. 13 Montblanc s Awards Dinner is Elegant and Ethereal The Moore Building was transformed with a champagne and sparkling theme for the luxury gift company s event. 14 Superheroes and Sex Sell Out Fund-Raiser We chose nine planners across Florida who bring a unique point of view and loads of experience to the table. 33 2 0 U N D E R 4 0 A list of 20 professionals making waves in the industry and they are all under 40 years old. GUIDES 46 N E W V E N U E G U I D E 48 P R O D U C T I O N C O M PA N Y G U I D E Corrections In the Oct Nov issue s Where to go for Fun Activities we featured PrimeTime Amusement s new activity venue Xtreme Outdoor Karting. The correct name of the facility is Xtreme Indoor Karting. In the same issue s Super Bowl Scoop the NFL Experience will take place next to Dolphins Stadium not Dawson Stadium. CONTACT US To send event information or press releases The event planners of this year s Headdress Ball looked to popular comic book characters for inspiration. 16 Breast Cancer Event Has Stylish Cuisine & Couture Guests shopped and snacked their way through Saks Fifth Avenue Bal Harbour for the Key to the Cure kickoff event. S P E C I A L R E P O RT S 17 FunShops Kick Off With a Trip to Heaven and Hell The 2006 BiZBashFla FunShop season began in Fort Lauderdale with a dual-themed event full of detailed design creative cuisine and electrifying entertainment. 20 Orlando Hosts a Spirited FunShop The second FunShop of the season featured great food edit entertainment and decor all within the Orange To inquire about advertising bizbashads County Convention Center. To subscribe to BiZBashFla or to receive BiZBashFla Newsletter chris BiZBashFla 1450 NE 123 St. North Miami FL 33161 Phone 305.893.8771 fax 305.893.8783 bizbashfla fla Licensed by Inc. 21 West 38th St. 13th Floor New York NY 10018 fla december 2006 january 2007 1 What s Fresh Now T H E L AT E S T E V E N T T R E N D S A N D I D E A S Trends in Decor In Florida outdoor events are the norm any time of year and lanterns add a quick decorative touch. Some even pull double duty and provide a nice glow at the same time. Check out these lanterns for your next event--whether it s outdoors or not. By Albert del Toral Metallic Lanterns Are Haute If you prefer a more industrial look Plum Party (800.227.0314 has the perfect match. Made of cardboard with a 10-inch diameter the metallic silver lantern is chic and modern and a definite upgrade from its traditional paper counterpart. Try using it at condo openings to create a sleek design. A set of 10 costs 75. A Twist on the Typical Consider s (859.971.2531 Hashigo table lamp with ladder design--it may not be the typical lantern but it s a definite twist. Made of soft wood the lanterns are available in four finishes (black natural dark honey or dark walnut). These come in two sizes 9 by 7 by 17.75 inches for 51.88 or 9 by 7 by 22 inches for 61.88. Available discounts are based on the quantity ordered. Not Just For Hanging Around Although decorative lanterns are commonly hung try other options such as the exotic table lanterns at (877.411.9600 Available in two sizes (14 1 2 by 3 1 4 inches and 10 by 3 1 4 inches) and six colors--pink purple blue green white and bamboo (a brownish-beige)--these decorative gems have been around since late 2005. Made of wood bamboo and paper the smaller sizes cost 29.95 and the larger sizes cost 37.95 but the company offers as much as a 20 percent discount on orders of 12 or more. The lanterns come with an electrical kit that uses a 60watt bulb (not included with purchase). All in the Details The Asian Import Store (650.620.9215 offers stylish and customizable paper lanterns that are 14 inches wide and miles away from the traditional monochromatic lantern. Designs include everything from koi fish to geishas and printed Asian characters. The lanterns are very ornate so additional decor can be kept to a minimum (making it great for tight budgets). Customize them with a company name or slogan written in characters. To customize though buyers have to purchase a minimum of 1 000 units and may have to wait up to two months longer than the typical two- to seven-day delivery. All of the store s pricing is quantity-adjustable. Go Tubing Asian Ideas Inc. (888.384.3327 pro- vides tubular lanterns in either 14- or 36-inch lengths. They are available in 12 solid colors or in patterns such as zigzags or hippie flowers--perfect for retro-themed events. The lanterns are priced anywhere between 7.50 and 9 each. Ten percent discounts are available for orders exceeding 300. They can also be branded for an additional fee. 2 fla december 2006 january 2007 What s Fresh Now FreshFace Melisa Gail WHAT IT IS Chic Entertaining (954.568.3378) is a fullservice event planning firm that handles every detail of an event from creative concept and vendor coordination to on-site direction. Whether it s for a corporate function or social occasion the company can coordinate everything from an intimate dinner party for 15 to a spectacular reception for 400. Gail aims to provide cutting-edge nontraditional elements (from the invitations to the giveaways) for all her clients events. HOW IT STARTED For the past seven years Gail worked as the major national account manager for US Imaging Solutions a document management firm in Fort Lauderdale. Her responsibilities ranged from sales and marketing to event coordination. She had been planning to open her own company for several years and felt she finally had the experience necessary to handle every facet of producing unforgettable events. CAREER PATH Gail has a degree in fashion merchandising and interior design from the Patricia Stevens Fashion Merchandising & Interior Design School in St. Louis Missouri. She began her career as a visual merchandiser for U.S. Shoe Corporation and then accepted a position with PADI Sportswear as the director of marketing and design. At PADI she was responsible for not only designing the clothing line itself but also marketing it through personally coordinated events and trade shows. FIRST EVENT Chic Entertaining has planned four weddings in the tri-county area over the past six months and is working on a holiday event for the Miami branch of Wachovia. CLIENTS INCLUDE Wachovia High Hampton Development Rhodes Insurance Group --Vanessa Goyanes D I S C O V E RY R E N TA L S Clients Design the Furniture Themselves Bubble Fine Art & Design (786.444.5863) the company behind lit bubble furniture is debuting its Qar collection in December. The furniture can be any size chair or sofa you want because it is sold in five-inch slices made of arpro a new kind of expanded polypropylene that is very light yet durable. Each slice can hold 300 pounds and can be used for indoor and outdoor functions. Approximately six slices make a comfy seat for one and more than 25 creates a roomy couch. The slices are available in black green gold magenta orange silver and white so you can mix and match to create a cool color scheme or go with any theme. --V.G. D I S C O V E RY T E C H N O L O G Y Special Effects Go Interactive South Bay Productions (954.587.4129) has launched Respond-R an interactive video system that creates multimedia experiences through audience interaction. It works through motion tracking technology and can be used with any surface such as walls bars and booths plus customized floor mats. This means that if someone moves in front of the projected image it tracks their movement and the video is programmed to interact with that movement. Two effects come packaged with the system the water effect in which people can run their hands over the image to make the water ebb and flow and the reveal effect in which guests can wipe off an image to uncover another item. Say you have pieces of ice on a screen when you wave your hand across it the ice is wiped away to reveal a cold soda bottle. Custom effects can also be created for clients. Respond-R is also available in a tabletop format with a built in 42-inch monitor. It can be used as a unique branding technique at tradeshows. --V.G. Buy the Numbers Think beyond the ordinary with these suggestions for table markers. Get Them From Any Angle With these clear acrylic card holders you can alternate a number and a decorative motif on the facing side. Each sign surface measures 4 by 6 inches and each piece costs 3.90 with a minimum order of 36 from Displays2Go (800.572.2194 Keep It Clean The artisans at Gauge (212.989.3401 craft a variety of designs like the sleek Empire pattern--each fabricated from a single folded and curved sheet of aluminum. Each number stands up on its own with the assistance of small clear bumpers or sturdy wire feet. The design comes in two sizes 2 by 4 inches for 15 each and 3 by 6 inches for 35 each. Mark It Up This crafty sign and holder is reminiscent of the cute little chalkboards you find in a cheese monger s shop. Available from Russell and Miller Inc. Play House Who says house numbers should be relegated to the sides of doorways Affix these metal models from House Number Connection (509.535.5098 to wood or plexiglass panels to suit your decor scheme. The High Society pattern is crafted from brass copper or aluminum and tumbled for a matte finish. A 4- by 1 8inch brass number costs 12.95. (800.231.9600 the silver-tone metal holder is six and a half inches high and costs 7.25 and a nineinch-wide oval sign costs 10.35 for a pack of five. Erasable markers are 5.70 each. Do the Twist For a variation on the typical single-post stand try these coiled metal sign holders from Twin Supply Inc. (866.630.4747 These spiral models come in black or chrome and are six inches high a set of six costs 30. What s Fresh Now Ideas for Catering Catering is an important element at events whether it calls for simple passed hors d oeuvres or multiple food stations. Check out some ideas from leading caterers that will make the cuisine--and the presentation--unforgettable. By Albert del Toral Skewers Go Herbal Toss the typical bamboo wood or metal skewers aside and choose a more natural way to keep food items together. Executive chef James Katurakes--or Chef K--of Levy Restaurants (407.685.5712) not only uses fresh herbs in his recipes but also in his presentations. For a unique antipasti he takes a rosemary sprig to hold pieces of cheese salami and olives together. Pictured here is a sea scallop on a lemongrass skewer garnished with red pepper couli. Besides making a unique presentation the herbs add an extra shot of flavor to the dish. New Catering on the Block For the past three months the Beyond Banquets catering program which runs the 240-seat Absinthe restaurant within the Marriott Boca Raton at Boca Center (561.620.3715) has been the only company in their area to use Butcher Block Tables as part of the presentation. Created by Karim Lakhani Beyond Banquets vice president of food and beverage the product makes for a faster fresher and friendlier food station. The set of rollable maple tables offers enough counter space for chefs to replace large food bowls with small individual containers that allow guests to take more of what they want and less of what they don t. It creates a streamlined market-style environment with enough room for the chef to customize dishes in the center. From Asia to Cuba John Rossetti of 2Taste Catering (305.899.9117) pre- Desserts Get Fried Big City Catering owner Tony Doblin (407.438.3488) is tired of the same cookie-cutter menus and has turned the past six months into his own little experiment working on the world s next catering trend deep-fried dessert stations. Prepared on request and served at chef-attended stations he takes anything from cheesecake Oreos and Twinkies to popular chocolate bars like Snickers and Milky Way and throws them into the fryer. The chefs batter the treats in flour before frying and once plated cover them with sauces from chocolate to raspberry. miered a new catering idea at the Key to the Cure fundraiser held at Saks Fifth Avenue Bal Harbour this past October. He calls his idea Asia to Cuba taking classic flavors and giving them a contemporary makeover and making presentation the key. The concept attempts to use only one service vehicle to give guests a taste of everything instead of having multiple stations. He served tapas-style portions of pork tenderloins basted with guava and Szechuan pepper with dark rum-soaked black beans and coconut rice with toasted cashews. Everything was served in insulated shot glasses with specialized sporks which had a fork on one end and a spoon on the other so guests could eat both items with the same utensil. Having one station that incorporates many flavors into one dish is a great way to give guests variety at an event that doesn t have room for multiple food stations. Last-Minute Tailgating Ideas Super Bowl XLI is less than two months away and the industry is gearing up to host several must-see tailgate events. Here are some last-minute products that will guarantee a touchdown. By Vanessa Goyanes The Party Blender from On The Edge Marketing (949.305.4830 turns any tailgater into the ultimate bartender. Imagine a stainless steel blender with a multispeed four-stroke engine that s gaspowered and sits on a table with 36-inch adjustable telescopic legs and handlebars. Just add gas pull the cord and twist the throttle--it s that easy to use and there s enough torque to blend 48 ounces of margaritas pi a coladas bloody Marys and more. Don t worry about the noise because it s no louder than a typical blender. The company can customize the blender cup and table with corporate logos that can be etched or stickered on for an additional fee. All pricing is based on quantity ordered. The Tailgate Companion Tray from Blue Moose Marketing (614.783.5354 is the solution to enjoying tailgate fare while mingling at the same time. The 14- by 12-inch double-thick cardboard tray has room for a 10 1 2-inch plate utensils napkins and a cup (or can or bottle). It has a thumb grip similar to a painter s palette that makes it easy to keep one hand free to meet and greet. It features a green football field design complete with an end zone but a company logo can be used instead. It also has feet that allow it to balance on laps or tables. The trays are available in other designs to match an array of themed events and are recyclable--they can even be stored flat for reuse. They re sold in sets of 10 and the company offers a Tailgate to Go package with 10 each of 10 1 2-inch plastic plates 12-ounce cups utensils and napkins--all color-coordinated to your favorite team s colors. G Corp USA (561.278.1191 took a traditional Mexican fireplace the chimenea and brought it into the future to make a great addition to any tailgate event. The Chims for short are handmade and painted in Mexico and are available in four sizes with stands small (about 12 inches tall 29.95) medium (about 14 1 2 inches 44.95) large (about 46 inches 249.95) and extra-large (about 56 inches 299.95). The small and medium chims are candleholders and can be made to match the colors of any company or favorite team (making them great to use as centerpieces or on buffet stations) while the other two can be used as fireplaces or for grilling--both are made with heat-resistant black paint. The sides and lid feature embossed football designs with patents pending on all sports motifs available. Full-color logos can be incorporated onto the chims and the stands. G Corp also sells chim covers fireplace tools and candles--all which can be customized. Other sports chims (from basketball to golf) are available and prices will vary based on type of sport ordered. EyeXtras (888.494.0081 has some cool shades that shield the eyes and reflect personal style. The custom glasses are designed with company logos or sports team logos--making them a great giveaway for the big game. They are composed of a polycarbonate lens with a high-quality nylon frame that s UV-protected. The glasses go through a thermal see-through printing process that puts any logos words images or photos you want onto them. The company has more than 100 college team logos to choose from. A minimum order is 18 pairs and includes a 25 setup fee which is waived if more than 36 pairs are ordered. The product is manufactured in Georgia and delivery takes between two and 10 days. fla december 2006 january 2007 7 DESTINATION Report Daytona International Speedway Daytona Beach If spring break muscle cars and monster trucks cruising the beach come to mind with the mention of Daytona Beach think again. Sure it might have been that town once but as of late there s a whole new city to discover. By Shari Lynn Rothstein LESS THAN 75 MILES EAST OF ORLANDO LIES A BEACH TOWN THAT IS stepping up its event game with updated hotels unique venues a mega-convention center a sports and entertainment complex inviting restaurants and more. As part of Volusia County Daytona shares 47 miles of Atlantic Ocean beach with other cities including DeLand Deltona Ormond Beach and New Smyrna Beach. It also shares the many historic and modern sites venues and activities ideal for groups. Known as the birthplace of speed Daytona Beach was always synonymous with Nascar and racing...okay so it still is. Car racing rules here. Why shouldn t it The Daytona 500 Pepsi 400 and others are a huge draw and bring in many groups. Home to all of these is the Daytona International Speedway (386.254.2700 which naturally has a plethora of options for groups often centering around race days. Groups can get up close to the action in the Speedway s hospitality village chalets which sit on the Frontstretch and Superstretch sections of the track. The chalets include patio space and accommodate from 50 to 1 000 guests. For eight to 32 people the corporate pavilion offers a turnkey package that includes entertainment and gifts suites include the Frontstretch where 35 to 135 can convene in one of many of the 15-story Nextel Tower s private rooms the Superstretch where 45 to 75 guests can watch Turn 2 from right above the grandstand or the Paddock suites for smaller groups of 30 to 50. The Pepsi Pub offers a sports bar-like atmosphere while the Daytona Club provides a comprehensive elegant event experience. Both can be booked with catering and gaming options and more. Finally rental facilities and activities include the Pepsi IMAX Theater the Richard Petty Driving Experience Acceleration Alley and a track tour. Numerous packages include food and beverage and special access passes. El Caribe Resort & Conference Center (386.252.1558 is ideal for small groups offering reception and banquet rooms for 350 guests. The Caribbean Room is a 3 000-square-foot two-story open meeting space that features 12-foot-tall arched windows. Adjacent prefunction space opens into the main room. Additional meeting space includes 12 unique rooms--no two look the same but all feature eight-foot-tall arched windows that look upon the ocean. Catered events include anything from casual cookouts to formal banquet dinners. Hilton Daytona Beach Oceanfront Resort (386.254.8200 is a modern-looking property with lots of flexible meeting and event space including two ballrooms the 18 000-square-foot Coquina Ballroom (which can be split into eight sections and can hold as many as 2 000 guests) and the 8 667-square-foot grand ballroom which also breaks into eight sections but accommodates 1 000. There are 32 different meeting rooms four executive boardrooms plenty of prefunction space and a lovely pool area. Directly behind the hotel is the Bandshell an outdoor amphitheatre that offers all kinds of entertainment throughout the year. Ormond Memorial Art Museum & Gardens (386.676.3347 is in Ormond Beach and comprised of a museum war memorial and gardens. The two-and-a-half-acre gardens are ideal for outdoor events. Accessible from I-95 Ocean Center Convention & Entertainment Complex (386.254.4500 sits just 400 feet from the ocean. The entire complex has 225 000 square feet including a 14 000-square-foot convention center a 46 000square-foot arena 16 breakout rooms and seating for 10 000 people general assemblystyle and 2 000 banquet-style as well as 340 000 square feet of outdoor exhibit space which can also be used as a parking lot. Since the facility hosts concerts and sporting events there is an ice-skating rink a portable stage and more. Centerplate the exclusive in-house caterer can provide anything from box lunches to sit-down dinners and its preferred vendors can do the rest. Right across the street from the Ocean Center is the Ocean Walk Resort (386.323.4800 With a 5 000-square-foot grand ballroom and an additional 1 000 square feet of flexible meeting space the hotel is ideal for any group event retreat or meeting. In-house catering and audiovisual services are available. With multiple stages and additional open areas the Sands Theater Center (386.738.7156 offers numerous locations for events depending on size of the group what the event will be and day of the week. Also in the complex is the DeLand Art Museum (386.734.4371 which has an upper and lower gallery to choose from. RESTAURANTS Looking for dining options For good food in a cool environment check out The Cellar (386.258.0011). The main dining room is underground in a large historic home where President Warren Harding once lived. The L-shaped room features brick walls wood tones tall windows and multiple wine racks. Stained glass wall panels add stunning sheets of color. In Ormond Beach Frappes North (386.615.4888) is a hip establishment housed in a E X P E R I E N C E D AY T O N A IF BRINGING YOUR GROUP TO DAYTONA MAKE THE TRIP COINCIDE WITH ANY ONE OF THESE LOCAL EVENTS AS AN ADDED BONUS 12.09.06 Christmas Boat Parade This annual boat parade takes place along the Halifax River starting at the Seabreeze Bridge at 6 30 PM. 386.255.7459 01.12.07 Starry Starry Night XIX Gallery walk between Ormond Memorial Art Museum the Casements and the Ormond Historic Trust. 386.676.3347 01.16.07 Joseph and the Amazing Technicolor Dreamcoat Group discounts are available for this one-night-only Broadway show experience at the Peabody Auditorium. 386.671.3462 01.19 to 01.28.07 Deland Theater Festival A 10-day celebration of new theatrical works on two stages in Deland. 386.736.7456 01.19 to 01.21.07 Daytona Boat Show 386.254.4500 01.27 to 10.28.07 Rolex 24 Hour Race Pros from the worlds of sports-car racing Nascar and open-wheel take on each other and a 3.56-mile road course. 386.254.2700 8 fla december 2006 january 2007 Hilton Daytona Beach Oceanfront Resort storefront setting where several dining rooms set the stage for a constantly changing menu that focuses on many cuisines. Additional options include Stonewood Grill (386.677.1167) and Song Mongolian Grill Restaurant (386.253.1133) In DeLeon Springs Old Sugar Mill Grill & Griddle House (386.985.5644) is known for breakfast (we hear they have great pancakes) and Angell & Phelps Chocolate (386.252.6531 is a family-owned and operated shop that has been making handmade chocolates since 1925. They serve everything from basic nonpareils and chocolate-covered cherries to event-specific chocolate-logo business cards greeting cards CDs and more. Groups can even tour the kitchen to see how the sweet treats are made. ACTIVITIES Starting at the Ocean Walk Shoppes board the Trolleyboat (386.238.3738 a 75-minute cruise of the Halifax River to see yachts mansions and wildlife. Need excitement Parasailing 1 000 feet above the ocean with Blue Sky Parasail (386.334.2191) just might do the trick. Check out alligators water snakes and turtles (oh my ) on St. Johns Safari River Tours Inc. (386.668.6502 Cruise the St. Johns River for two hours and learn about local wildlife. Want to fish Call Critter Fleet (800.338.0850 for a half- or full-day fishing trip. Boats are air-conditioned and can hold 125 people. Before business meetings begin try hot-air ballooning with Magic Sunrise Ballooning (866.606.7433) and watch the sun come up from a seven-story tall multicolored hot-air balloon available seven days a week weather permitting. All pilots are FAA commercially licensed and insured. Reservations are required. Florida Coastal Cruises (800.338.0850) coasts through the protected wetland and mangrove shores of the Intracoastal Waterway and passes right by the historic Ponce de Leon Lighthouse (386.761.1821 For an educational group activity visit a few historical sites. Originally built in 1821 Bulow Plantation Ruins State Historic Site (386.517.2084) was ruined in the Seminole War. An open-air museum picnic facilities and canoe rentals are available. The Dummett Sugar Mill Ruins (386.676.4050) stand on what was once the Dummett Plantation believed to be the first steam-powered sugar mill in Florida. Jackie Robinson Ballpark & Statue (386.257.3172) is where Jackie Robinson played his first integrated Major League Baseball spring training game here. The ballpark remains much the same as it was then. Ocean Walk Shoppes EVENT REPORT Carnival Center Celebrates Opening With Lavish Gala On day three of the four-day Carnival Center for the Performing Arts grand opening celebration guests came out to enjoy a gala as visually creative as the center itself. THE CARNIVAL CENTER FOR THE PERFORMING ARTS OPENED ITS DOORS WITH A four-day spectacle in downtown Miami that forced several streets to shut down because of it. Fred Stein of The Creative Group Inc. produced the extensive celebration and the multiple events that took place each day. Many celebs made appearances from South Florida s own Gloria Estefan who performed at opening-day concert on October 5 to 2004 presidential hopeful Senator John Kerry who attended day three s Ballet Opera Broadway show and was a V.I.P. guest at the subsequent black tie gala. That gala catered to those of the 1 800 guests and other V.I.P.s--such as actresses Rita Moreno and Dyan Cannon Canadian soprano Measha Brueggergosman and New World Symphony artistic director Michael Tilson Thomas. Stein collaborated with Barton G. on the design and production of the gala. The dinner took place in a 132- by 250-foot tent EventStar erected over the parking lot across from the center s Knight Concert Hall--but few knew about the asphalt below because it was hidden under flooring lifted five feet off the ground by a scaffold courtesy of Event Flooring Professionals. The lot s trees became part of the decor with holes cut to fit in the flooring. Barton G. turned the large tented space into a lavish environment. He custom made fence-like structures branded with the center s logo that sepaCARNIVAL CENTER FOR rated the space into four distinct dining areas. Ivory and silver THE PERFORMING square-patterned linens dressed the tables which were paired ARTS BLACK TIE GALA with chairs wearing gold- and -ivory-colored covers. Barton AND LATE-NIGHT replicated the spiral acoustic canopy that hangs above the DANCE CLUB stage in the Knight Concert Hall to create an oak chandelier. CARNIVAL CENTER FOR THE PERFORMING ARTS The centerpieces mixed calla lilies orchids and roses in towSaturday 10.07.06 ering plexiglass containers. On the walls he created large 10 30 PM to 3 AM graphic panels of the center s architectural elements. SurCatering PR Venue rounding the artwork were alternating wood squares upholCarnival Center for the stered with two hues of suede to mimic the same square patPerforming Arts terns on the tablecloths. Entertainment The Divas Restaurant Associates the center s in-house catering Event Design Prod. (Gala) company prepared an array of hors d oeuvres such as minted Barton G. Event Decor (AfterMoroccan lamb on pappadam fresh figs with foie gras and honey Party) Karla Conceptual and boursin cheese parsley and scallion tartlet. Guests dined on a Event Experiences chilled corn brisque appetizer served with jumbo lump crab Event Production grilled zucchini pancetta and basil oil. The entr e PlantainThe Creative Group Inc. crusted grouper and grilled filet mignon doled out with carrot Flooring Event Flooring Professionals puree broccoli rabe ratatouille and passion fruit beurre blanc. For Lighting Lasernet dessert a baked Alaska with raspberry sorbet and chocolate cake PR BWR Public Relations was served on plates painted with chocolate palm trees. Rentals AVS Entertainment An all-woman band The Divas played jazz salsa and Tent EventStar other music. For those who wanted to dance to more modern Barton G. turned an image of the Carnival Center into a work of art that decorated the walls of the tent. songs the center simultaneously hosted an after-party which ran from 10 30 PM to 3 AM. Karla Dascal of Karla Conceptual Event Experiences and Stein worked on the after-party s decor. From the ice bar to the lounge directly across from it--which included eight banquettes six circular lounges high-top stools and brushed metal high-top tables--it was hard to believe that this faux club was actually the rehearsal hall. Add to that Restaurant Associates open bar laser lights ranging from green to white provided by Lasernet AVS Entertainment s indoor and outdoor water screens and DJ Irie and the event was reminiscent of a South Beach hotspot. Mary Menzer and Andrew Lisi of Restaurant Associates put together a great menu for these revelers as well including three gourmet stations a mashed potato martini bar a sushi buffet and a taqueria and masa cake station. Additionally sweets were passed around which included yellow sun-shaped cookies chocolate martinis warm fudge brownies with milk raspberries sabayon miniature coffee cr me brul e and flan. --Albert del Toral The parking lot s trees were incorporated into the design to bring a touch of nature to the room. The Divas an all-woman band entertained the upscale crowd on a stage with a supper club look. PHOTO MICHAEL BAYS EVENT REPORT Corporate Reception is Both Cool and Hot Approximately 450 guests escaped Chicago s chilly weather for a Tampa poolside reception that exploded with branding and entertainment. AL WALKER OWNER OF CHICAGO-BASED COATED STEEL guests to relax on. Corporation (CSC) wanted to host an event for some of the attendees in town for the Metalcon International Conference held at the Tampa Convention Center. He turned Tampa brought in two snow machines. to Arona Martin the event producer for Crobar in Chicago which hosted last year s reception. Guests were also overloaded with entertain This year we took the nightclub scene outdoors and created an ment thanks to Event Show Productions who edgy poolside retreat at the Seminole Hard Rock Hotel & had performers everywhere including sparkling COATED STEEL CORPORATION S CONblue mermaids lounging on turquoise floating Casino Tampa Martin said. FERENCE RECEPTION rafts in the pool. We wanted to turn guests into With help from Tara Liaschenko of the Link Event SEMINOLE HARD ROCK Professionals Martin used the weather and water as inspiration mermaids Martin said. A thatched hut was used HOTEL & CASINO TAMPA Wednesday 10.04.06 7 PM to 12 AM Catering Venue Seminole Hard Rock Hotel & Casino Tampa Event Design Decor Grand Events of Florida Entertainment Event Show Productions Event Management Link Event Professionals Ice Sculpture Ice Magic Lighting Bay Stage Lighting Video Creative Show Services a division of Audio Visual Innovations Tampa Grand Events provided lounges for A martini girl from Event Show Productions was just one bit of the eye candy at the Coated Steel Corporation s conference reception. transforming the hotel s pool area into a hot-and-cool space with intense lighting sleek lounge furniture and plenty of entertainment--all in shades of blue purple white and silver. Guests traded their shoes for blue flip-flops at a shoe check-in station. A stack of towels swimwear terry robes and other necessities (all branded with CSC) rested on every lawn chair. Grand Events of Florida set up two lounge areas with white seating and blue accents. The company also provided a screen that ran a CSC video presentation along with clips of last year s event at Crobar. Grand Events also built two white spandex frames that flanked the pool s waterfall where Bay Stage Lighting projected gobos. Near the waterfall Ice Magic built an ice bar with an ice palm tree luge that two ice queens in white fur bikinis and fur hats used to serve blue Coated Steeltinis. Creative Show Services a division of Audio Visual Innovations as a makeup station where guests could get their faces painted. Three strolling beauties glam-ified guests with glitter rhinestones faux tattoos decals and more--even the men embraced the opportunity. Six go-go dancers grooved to the beats while a bikini-clad woman hung out in a five foot glittery martini glass. Event Show even had a performer stretch and pose inside a large seven-foot sphere that floated on the water. Two girls in hot shorts tanks and neon wigs maneuvered around an ice cream cart. By evening s end a pool area had been converted into a nightclub mermaids mingled on land and guests enjoyed a cool event in a hot location. --Vanessa Goyanes Another performer from Event Show Productions stretched and danced within a seven-foot sphere that floated on the water. EVENT REPORT Montblanc s Awards Dinner is Elegant and Ethereal The company wanted a chic monochromatic design for its event and the champagne and sparkling theme delivered its wish. Luxury gift company Montblanc had a vision of white in mind for the awards dinner and ceremony it held for its 220 managers from around the world. Ingrid Roosen Trinks the company s director of international public relations asked Valerie Bihet of Valbihcom to make it happen. I wanted to create a comfortable and pleasant atmosphere where guests could enjoy great food and entertainment Bihet said. The first floor of the Moore Building morphed into an elegant dining room with long rectangular tables from Atlas Party Rental Inc. draped with crisp white linens and provided cushions for the Chiavari chairs as well as all the flatware glassware and all-white china. A row of small square vases stuffed with white roses from Bamboo Flowers lined the center of each table from end to end. White votive candles were interspersed between the vases casting a warm glow throughout the room. Thierry s Catering prepared a decadent menu. A sampling of tuna tartare and red snapper carpaccio was followed by a Louisiana crab cake on mesclun greens with passion fruit vinaigrette and mango salsa remoulade. Next came a serving of filet mignon encrusted with fine herbs topped with a red wine and mushroom reduction sauce a baked gratin of potatoes and fresh asparagus spears tied with carrot ribbons and topped with hollandaise sauce. For dessert guests were treated to a trio of Key lime meringue tart a croustilliant du chocolat tower (topped with a white Montblanc star logo) and dulce de leche cheesecake garnished with a mango and star fruit salsa. To change the feeling of the pristine white environment Everlast Productions lit each floor with different colors that changed throughout the Thierry s Catering started guests off with a Louisiana crab cake on mesclun greens with passion fruit vinaigrette and a mango salsa remoulade. Atlas Party Rental dressed tables with monochromatic linens and accents to create an ethereal look. MONTBLANC GALA DINNER Monday 08.28.06 7 PM to 11 PM Audiovisual Production Everlast Productions Catering Thierry s Catering Event Management Production Valbihcom Flowers Bamboo Flowers Invitation Design Printing Scarlet Letter Power Sidram Power Rentals Atlas Party Rental Rentals Quest Drape Transportation Aventura Limousines Venue Moore Building night. The event started on the second floor and worked its way down. A cocktail reception was set up among a gallery of paintings which served as another source of color. Montblanc brought the art from Germany where local artists incorporated the its star logo into the paintings. Michael Vasquez was the only artist from Miami who participated and the company plans to add his piece to its collection back home. A performance by opera singer Katherine Jenkins was the final touch to the elegant evening. --Vanessa Goyanes CAN YOU show me products that are unique supply inventory for very large events Miguel Irias - Photography answer my call in person Miguel Irias - Photography Debrah Weisheit - Photography YES WE CAN Can you just make it happen 561.547.6565 EVENT REPORT Superheroes and Sex Sell Out Fund-Raiser The event planners of this year s Headdress Ball looked to popular comic book characters for inspiration. DRAG QUEENS DRAMA QUEENS SUPERHEROES AND SUPER VILLAINS TOOK center stage at the 17th annual Headdress Ball one of Orlando s most outrageous over-the-top fund-raisers--dedicated to raising money for the Hope and Help Center of Florida an organization that assists people with HIV AIDS. For her fifth consecutive year Maggie King development director for the Hope and Help Center spearheaded the event. We liked last year so much that we hired Richard Summers and Alina Williams of launch again this year she said. Eighty-five percent of everything at this year s event was donated. Like last year a progressive party started with a V.I.P. room and rolled into the silent auction then the main event and finally an after-party held once again at the Omni Orlando Resort at ChampionsGate. However this year s The headdress contest was intense featuring amazing entries. theme Superheroes Master the Power of the Headdress really let both performers and patrons get a little bit naughty--but for a nice cause. The V.I.P. room was understated using a large four-sided mahogany wood bar as the room s focal point. Highboy tables adorned Blaring club beats fishnet body stocking-clad women and half-naked men welcomed guests to the 17th annual Headdress Ball. with small floral centerpieces created by Lowe and Behold Event Accents were placed around the bar and the room. Seating areas created with Unique Option s rawhide brown leather couches were placed in the four corners of the room. The overall look was formal throwing patrons off the track of what was yet to come. When the doors opened patrons walked into a smoky sultry space revealing blaring club beats and an ensemble dance troupe sensually moving about a 46- by 88-foot T-shaped stage. Women wore knee-high black boots black fishnet body stockings short sheer textured skirts sleeves and not much more. Men were clad only in combat boots and tight little black shorts. The goal of the entertainment was to grab the audience and pull them in Summers said. This event has the reputation of being the naughtiest fund-raiser of the year. We gave them just that--and more. As the heat rose and the dancers continued bumping grinding and swaying to the beat guests began to line the stage. Within 20 minutes the place was wild. Guests reluctantly took their seats so the program could commence. Summers and Williams dressed 92 tables (seating 909 people) in black hairy linens from Kirby Rental Service and then topped each with a small branded ice centerpiece from Carving Ice. Bags of swag placed at each seat and on the table included gifts from Neiman Marcus We ve mastered the art of events Full service production company specializing in concert corporate & special events. Kiehl s bath and body products binoculars and gift certificates to local gyms restaurants and stores. Funky and futuristic the room also had an ominous appearance reminiscent of a scene from the movie Batman. On both sides of the room were 30foot bars built by Paradise Show & Design. Made of trussing topped with clear heavyweight plastic and uplit in blue the metal sleek lines and lack of curves perpetuated the cold industrial feel. Lighting enhanced the dramatic effect creating a constant feeling of being in shadow. We got our inspiration from the Joker s lair Summers said. We kept the lighting purposefully dark and dingy concentrating on the energy of the stage. The lighting like the dance numbers were choreographed to control the guests emotions. This year s hosts Bob Frier and Lauren Rowe (of Orlando s WKMG-TV) and local impersonators Jacqueline London Darcel Stevens Miss Sammy Carol Lee and Leigh Shannon also doubled as performers and kept the evening deliciously fun and campy. Frier and Rowe starred in a racy superhero video poking fun at everyone and everything they could including last year s emcee former Miss America Leanza Cornett. Entertainment was abundant and continually changing--from Bette Midler and Barbara Streisand impersonators and drag queens to strippers and borderline S&M shows the action never stopped. And then came the headdress contest. Twelve models strutted up and down the catwalk in their respective entrants headdresses. Color was key and outrageousness ruled but every headdress had its own flavor. In the end Gerard Bernard of Gerard Bernard Salon in Winter Park won three out of the five awards. The remaining two went to Randy Lowe of Lowe and Behold Event Accents who took home the Most Outrageous award and Parliament House (whose headdress was created by D2 Productions) who won Best in Show. The Omni s catering team created a three-course meal which started with a goat cheese tartlet pear tomatoes and micro greens. Then came the main dish sliced beef tenderloin and jumbo shrimp paired with a Marylandstyle crab cake roasted butternut squash risotto and port demi. And to finish the meal a decadent composition of a white chocolate Catwoman holding a licorice whip leaning against a mound white chocolate mousse adorned with a chocolate sculpture and a strawberry. Although dinner was over the celebration went on. The V.I.P. room had been turned into the after-party where guests either danced on Wizard Connection s lighted dance floor to a mix of 70 s 80 s 90 s and current tunes or chilled on Unique Option s cool suede furniture. Ketel One s martini bar featured an ice luge that replicated the bottles of vodka. While it s been done before the twist appeared in the ice centerpiece in which superhero action figures had been frozen. The energy level remained high until 1 AM when the party came to an official end. For 250 a ticket not only did guests eat well get great goodies and dance the night away but they also left knowing they had contributed to the 236 000 raised for the cause. --Shari Lynn Rothstein HOPE AND HELP CENTER OF FLORIDA S 17TH ANNUAL HEADDRESS BALL OMNI ORLANDO RESORT AT CHAMPIONSGATE Saturday 09.09.06 6 30PM to 1 AM Catering Venue Omni Orlando at ChampionsGate Flowers Lowe and Behold Event Accents Entertainment Pulse Entertainment Southern Nights Event Design Decor Production launch Event Production Lighting Design Sound Paradise Show & Design Ice Sculpture Carving Ice of Orlando Rentals Kirby Rental Service Rentals Unique Option PR JM Public Relations Special Effects Brainchild FX Video PSAV Dessert was a Catwoman made of white chocolate holding a licorice whip leaning against a mound white chocolate mousse. EVENT REPORT Breast Cancer Event Has Stylish Cuisine & Couture Fashionistas shopped and snacked their way through three food- and fashion-filled floors at Saks Fifth Avenue Bal Harbour for the 2006 Key to the Cure kickoff event. FOR THE EIGHTH YEAR SAKS FIFTH AVENUE BAL HARBOUR AND Mercedes-Benz USA invited local socialites celebs fashionistas and friends to the kickoff event of the Key to the Cure charity shopping weekend so the guests could eat drink and shop their way through Saks. Two percent of the proceeds went to the University of Miami Sylvester Comprehensive Cancer Center to help cure breast cancer. Led by honorary chairwoman Irma Braman key sponsors and committee members included well-known Miami locals such as artist Romero Britto Tracy Mourning Ocean Drive magazine s Jerry Sandi and Jacquelyn D. Powers Karla Dascal of Karla Conceptual Event Designs (who provided numerous floral arrangements and decor pieces) public relations pros Dindy Yokel Amy Zakarin and Corina Bitton and more. For three hours restaurants caterers and bakers created miniature versions of their best dishes for patrons to sample as they shopped for the cause. Sophistication and style filled the store--and that had nothing to do with the clothing. Florida s finest culinarians not only provided food that tasted great but proved they had good taste too setting up sumptuous settings from which to serve. Platinum sponsor A Joy Wallace Catering Production & Design Team served mini butternut squash ice cream sandwiches presented in individual spoons and set atop clear display units filled with pink flowers. The in-house floral design department went the extra mile and created a purse a pair of shoes that sat on a decorative pillow and a So Cool Events created an ice sculpture bearing the pink breast cancer ribbon and surrounded by clusters and vases of pink roses. pair of sandals all made completely out of pink flowers and foliage. So Cool Events offered an ice sculpture bearing the famous pink ribbon further adorned with bunches and vases of pink roses. Wheatgrass was a common theme 2Taste Catering served black beans coconut rice and guava-glazed pork with Szechuan pepper which sat atop a custom tablecloth made of wheatgrass. Mena Catering used a covering of wheatgrass and Aaria s executive chef Ted Peters served Calorchids to camouflage a abasas jam ganache and caramel dessert cups. round silver serving terrine filled with mini burgers. Shiraz FL presented grilled mint- and lime-skewered shrimp with mint pesto or mango salsa in a sleek square tray enhanced by a single calla lily curled around the inside. The caterer also offered crudite in glass vases of varied heights and sizes. Karu & Y also chose square white serving trays and filled them with watermelon gazpacho with shrimp and yogurt and skewers of manchego cheese guava and duck prosciutto. Both boasted sleek style and crisp presentations. The third floor housed mostly sweets including We Take the Cake s colorful designer cakes in all shapes and sizes and new kid on the block Stella s Sweet Shoppe showcased mini cupcakes in lamp-shaped displays in tins and in multitiered serving pieces. Other edibles included dessert squares from Nobu Gourmet Food & Services strolled with trays of sushi and The Capital Grille showcased basil-marinated scallop with mango and avocado salsa on baby sugar-cane skewers. --Shari Lynn Rothstein A Joy Wallace Catering Production & Design Team s inhouse floral department created a replica of a pair of shoes sitting on a decorative pillow. KEY TO THE CURE KICKOFF EVENT SAKS FIFTH AVENUE BAL HARBOUR Thursday 10.12.06 6 PM to 9 PM Catering Aaria at Acqualina Catering A Joy Wallace Catering Production & Design Team Catering Capital Grille Catering Karu & Y Catering La Cofradia Restaurant Catering Mena Catering Catering Nobu Catering Stella s Sweet Shoppe Catering Shiraz FL Catering 2Taste Catering Catering We Take the Cake Entertainment Gold Coast Jazz Society Event Design Decor So Cool Events Flowers Beyond Details Flowers Karla Conceptual Event Experiences Rentals Over the Top Party Linens Rentals Party Depot SPECIAL REPORT 2006 FunShops Kick Off With a Trip to Heaven and Hell The 2006 BiZBashFla FunShop season kicked off at Club Revolution in Fort Lauderdale with a dual-themed event full of detailed design creative cuisine and electrifying entertainment. A ruler-wielding nun from Wise Guys welcomed guests to the stairway to heaven. The 2006 BiZBashFla FunShop season kicked off with a heaven-and-hell event at Club Revolution. TOMBSTONES. DEAD ROSES. COFFINS. IT WASN T A REMAKE OF THRILLER--IT WAS the first BiZBashFla FunShop of 2006 held at Club Revolution. The macabre masterminds Aviva Samuels Rebecca Kravets and Jac Guthrie from Outside the Lines Productions who transformed the expansive bilevel nightclub with a heaven-and-hell theme. Rebecca came up with the theme because it worked perfectly with the club s upstairs and downstairs sections Samuels said. We enhanced the environment with detailed decor pieces. To finalize the look we used lighting techniques to simulate flames and rolling clouds in the respective areas. After spending the day networking and at seminars more than 160 attendees walked into an event style reception that was to die for. Outside the Lines red carpeted and draped entrance led guests onto the main floor of the club decked out with a black and red color scheme. Faux flames erupted along the bar where bartenders wearing devil horns poured libations into beautiful merlot-colored glassware from Panache An Event Rental Company. Devilish details were everywhere. Stairs leading down to a pit-like area were framed with faux barbed wire and red pitchforks. Room Service created plenty of seating arrangements with velour sofas and chairs A red-winged devilette roamed around Revolution while shooting lasers from specially-made gloves. ottomans cocktail tables custom pillows and more--all in red of course. A separate elevated area housed PrimeTime Amusements pool table and video game stations. In another corner of the pit made to look like Satan s dining room sinister place settings of black plates bats skulls red linens and a wrought-iron chandelier centerpiece with red roses sat atop a buffet table. On either side of the buffet The Chef s Table had platters offering black squid fettuccini with chicken spinach pine nuts tomatoes and garlic mixed green salad with strawberries walnuts and feta cheese with balsamic vinaigrette and penne with spicy red tomato sauce and peppers. On the other end of the space a station featured savory beef and chicken skewers served with flaming bourbon sauce. Guests also nibbled on passed hors d oeuvres such as sesamecrusted tuna stacked on seaweed slaw with wasabi aioli drizzle on crispy black tortilla Outside the Lines Productions created a demonic environment with a red and black color scheme and plenty of ghoulish accents. fla december 2006 january 2007 17 People frequented the Airheads Oxygen Bar upstairs in heaven for a quick pick-me-up. An ethereal atmosphere was created upstairs to resemble heaven. Thanks to red food coloring the white chocolate fountain from Chocolate Fountains of South Florida resembled blood. chips jalapeno-crusted pork tenderloin with white bean puree and apple salsa and Maryland crab cakes served on a mini pitch fork with papaya mustard drizzle and red pepper confetti. Those with a sweet tooth indulged in ice cream from Cold Stone Creamery decadent treats from Really Good Cookies chocolate truffles with jalapeno spice plus chocolate skulls crossbones and spiders from Le Chocolatier and coffee and cappuccino from Caf Ala Carte to wash it all down. Chocolate Fountains of South Florida provided a white chocolate fountain made to look like blood (thanks to red food coloring) in which guests dipped everything from strawberries and marshmallows to cream puffs and Oreos. Panache provided all the seating and linens which included its triangle tables with black leather linens and red Chiavari chairs covered with black organza. Tables were topped with skeleton candleholders and square vases with red roses. The prince of darkness himself aka Scott Andre from Wise Guys roamed around the hellish environment giving everyone a warm welcome. Acrobatic stiltwalkers from CircX clad in tight black patent leather and red costumes also mingled. Two of CircX s aerialists then took over the dance floor. To the guests delight the pair performed a sensual routine high in the air which then gave way to two women performers dressed in red-winged sheer black unitards accented with special gloves that shot red lasers from the fingertips. They did a little bump n grind against the floor--and occasionally each other--putting on a show that was borderline S&M. The aerialists returned to end the show but this time they showed their skills on solid ground by playing with flaming whips. A stairway swathed with white fabric led to heaven where a witty rulerwielding nun greeted everyone. The ethereal environment was just as detailed thanks to Outside the Lines white draping and columns plus light shag carpeting from Room Service which also brought in white velour seating and cocktail tables. Panache s highboy tables were also draped with white linens and overlays with tiny feathers sewn on it. Large angel wings on the back of every chair added a whimsical touch. Guests frequented the mashed potato bar from The Chef s Table which featured three types of spuds and even more toppings from saut ed mushrooms and caramelized red and yellow onions to goat feta and Boursin cheeses. Le Chocolatier made white chocolate angels and truffles of white chocolate pistachio or banana. A bar was also upstairs but this one roused spirits in a different way the Airheads Oxygen Bar had 12 oxygen aromas from fruit to floral available to guests wanting a little lift. The bathrooms also got an after-worldly makeover with the signs on the doors befittingly the women s silhouette had a halo and wings while the men s had horns and a tail. The FunShop began in a 30- by 50-foot tent EventStar set up in Revolution s large outdoor area. Inside a cemetery scene was created onstage where Southern Audio Visual displayed four flat-screen monitors for the keynote presentation The Hottest Event Trends What s Hot... What s Not for 2007 by guest speaker Carol Beaugard. As founder of Affairs of Distinction (a full-service event planning and management company in New Jersey) and the featured planner on the Style Network s show Whose Wedding is it Anyway Beaugard dished on upcoming industry trends. After the presentation guests were directed to Voodoo Lounge which hosted an hourlong networking break. Everyone visited with the vendors participating in the FunShop and frequented two buffet tables with light bites from The Chef s Table such as mango chicken served in herbed waffle cones radishes topped with salmon and caviar and tomato and mozzarella salad. Waiters passed some of the tapas-style treats in mini coffins instead of typical trays. A real coffin actually decorated one of the buffet tables. Instead of an unappealing (not to mention unappetizing) corpse During a special bonus session mixologists from Svedka one of the Wise Guys performers lay inside and Vodka introduced guests to the future of cocktails. periodically rose from the dead to interact with guests reaching for a bite or two. Caricature Entertainment by Tony Dee and Nameology by Natasha also provided some fun. Once guests reenergized it was time for them to choose between two educational sessions How Did You Get That Event and Why Should I Come To Your Event . In the former moderated by BiZBashFla s managing editor Vanessa Goyanes panelists Donald E. Braun (managing partner of creatibilities) Aviva Samuels (president of Outside the Lines Productions) and Stacy Stern (president of The Special Events Group) discussed the ins and outs of getting your company selected to produce an event. Shari Lynn Rothstein BiZBashFla s associate publisher moderated the latter session where panelists Linda Hamburger (president of OnCall PR) Gladys Mezrahi (president of Indigo Events Corporation) and Terri Neil (president of Terri Neil Relations & Marketing) shared tips on how to use marBIZBASHFLA FORT keting and PR strategies to get the right attendees excited about an event and LAUDERDALE FUNSHOP through the doors. AN EVENT TO DIE FOR Before it was time for the event style reception to begin everyone REVOLUTION AND regrouped in the tent for a special bonus session a mix n mingle sponVOODOO LOUNGE Thursday 09.21.06 sored by Premier Beverage Company and Svedka Vodka. Tim Harris of 2 PM to 8 30 PM Svedka brought along Miami Beach mixologist Christian (like Cher he goes by only one name) to demonstrate some of the futuristic drinks created by Audiovisual Production Southern Audio Visual Svedka with its flavored vodkas. Audience participation was requested and Bar Premier Beverage Company what better way could they help than as taste testers They sampled Svedka Catering Caf Ala Carte raspberry vanilla tangerine and regular flavors straight up and then sipped Catering Chocolate Fountains of Time Capsules made of vanilla vodka orange juice and cola. As the session South Florida wound down it was time for the reception. Catering The Chef s Table Catering Le Chocolatier By the end of the day guests had been educated wined dined and Catering Cold Stone Creamery excited to see what the upcoming FunShops have to offer. The dishes The Chef s Table prepared included mixed green salad with strawberries walnuts and feta cheese with balsamic vinaigrette and penne with spicy red tomato sauce with peppers. Catering Really Good Cookies Event Decor Flowers Prod. Outside the Lines Productions DJ Venue Revolution Entertainment Caricature Entertainment by Tony Dee Entertainment CircX Entertainment Nameology by Natasha Entertainment Wise Guys Giveaways Details by Design Invitation Design Printing Paper Fetish Design Studio Photography Christie s Photographic Studios Power Sidram Power Rentals Airheads Oxygen Bars Rentals Panache An Event Rental Company Rentals Room Service Rentals PrimeTime Amusements Tent EventStar Transportation USA Transportation Venue Voodoo Lounge 18 fla december 2006 january 2007 ROCK MEETINGS THAT WILL YOUR WORLD TAMPA FL HOLLYWOOD FL Imagine outstanding meeting spaces with one-of-a-kind themed areas. VIP service and next generation technology. Luxurious guest rooms reflecting the perfect combo of contemporary style and casual elegance. World-class cuisine. Nightlife that rocks 24 7. It s pure business pure Seminole Hard Rock Style. HOLLYWOOD FL TAMPA FL 500 Rooms and Suites Over 40 000 square feet of meeting space 17 restaurants and 11 nightclubs and bars Contour Spa and Fitness Center 250 Rooms and Suites 10 000 square feet of meeting space Dining and Nightlife Body Rock Spa and Fitness Center CALL OUR GROUP SALES DEPARTMENT AT 800.937.0156 CALL OUR GROUP SALES DEPARTMENT AT 866.762.5463 SPECIAL REPORT Orlando Hosts a Spirited 2006 FunShop The second FunShop of the season featured great food entertainment and decor all within the abundant space at the Orange County Convention Center. Outside the Lines Productions created a haunted mansion in the Valencia Ballroom of the Orange County Convention Center. Black and red seating provided by Panache An Event Rental Company matched the haunted look of the event. THERE WAS PLENTY OF ROOM FOR CREATIVE JUICES TO FLOW AT THE Orange County Convention Center (OCCC). Under the direction of Aviva Samuels Rebecca Kravets and Jac Guthrie from Outside the Lines Productions A Celebration of the Spirits brought Halloween to Orlando a few weeks early. A zombie French maid and funeral director usher from Wise Guys led more than 125 attendees into the center s Valencia Ballroom to encounter an environment with a Dr. Jekyll and Mr. Hyde complex--one half was red and dark with flames projected onto the walls red draping and ghastly decor the other half was pristine and ethereal with white fabric-draped gazebos and gobos of rolling clouds. In the main area Outside the Lines created a haunted mansion within the ballroom. Ghoulish accents such as fake blood monsters cobwebs bats and other spooky items complemented numerous vignettes including a dining room which featured an armoire filled with eerie decor and inedible concoctions upon the plates a bedroom that had a window facade with a ghost watching over it a noose hanging from a tree and bloodstained feet sticking out from under the bed. In a study created with Edgar Allan Poe in mind guests found rich mahogany furniture from Room Service antique books bloody reading glasses and jars full of decaying body parts. Above the fireplace in the parlor Wise Guys character actor brought to life an interactive portrait which followed guests movements as they lounged on sapphire-colored sofas. Shredder Entertainment s high-octane band Los Lawn Boys who came dressed for the role welcomed attendees to the event. The drummer portrayed the Phantom of the Opera a musician-turned-zombie played the guitar and the lead singer was a devil. They rocked the place with songs from Bon Jovi AC DC and other bands. Interface Sound ProducThis environment was pristine and heavenly with tions provided a new staging system for the help from Room Service s white sofa square fur ottoman and modern glass cocktail table. band rolling risers that allowed each performer to be on his own stage which could be set at varying heights. Interface also built a 15- by 20-foot screen behind the band along with two 10 1 2- by- 14-foot screens that flanked the entrance giving everyone a view of what was happening throughout the event no matter where they were. Executive chef James Katurakes (a.k.a. Chef K) from Levy Restaurants the OCCC s in-house caterer created tempting dishes to match both theme areas with the help of executive sous chefs Dave Thompson and Laura Fenelli. In the haunted dining room a buffet table was stacked with three tiers offering mini red and yellow peppers stuffed with Boursin cheese Bloody Mary shrimp shooters Ahi tuna martini with red chili aioli and tomato salsa and blackened scallops with red pepper coulis tropical salsa and horseradish. Three food stations offered piping hot servings of deviled crab and stuffed lobster diavolo churrasco with salsa verde and shrimp sofrito with garlic pepper confetti brandy and mustard oil all continually cooked in front of guests. Panache An Event Rental Company set up highboy and cocktail tables around the stations so guests could easily get up for seconds (and thirds). Panache s triangle tables were covered with black linens and accented with Chiavari chairs with red cushions or vice versa with red tables and black cushioned chairs wrapped with chain links to heighten the design. Chandeliers made from wrought iron and fake decorative skulls hung suspended above some of the tables which were also decorated with short square vases of red roses or dead tree branches arranged in tall vases. Guests lounged on Room Service s striking red leather sofas grouped with ottomans and accent tables. The new table head from Wise Guys--a fortune teller inside a crystal ball--kept everyone entertained with its hilarious misfortunes but there was even more to discover in heaven. Just a few steps up to an elevated platform toward the end of the ballroom was heaven which offered a bright uplifting oasis that was worlds away from the hellish main room. White wrought-iron gates at the foot of four separate staircases showed guests the way to an otherworldly retreat. Room Service created two lounges with white sofas square fur ottomans and modern glass cocktail tables. Panache peppered the area with tall tables covered in sheer and shimmering patterned linens paired with Room Service s mod-looking steel and clear Levy Restaurants created an ice sculpture as the centerpiece for its array of mini desserts. 20 fla december 2006 january 2007 Levy Restaurants also cooked to order baby lamb chops using bricks a steel pan and a Sterno candle. The Valencia Ballroom was transformed into two distinct sections each with its own decor and catering. PHOTO MARC AUSTER CHRISTIE S PHOTOGRAPHIC STUDIOS ORLANDO (STUDY LEVY RESTAURANTS ROOM SERVICE ROOM SHOT) RIKU & ANNA PHOTOGRAPHY (PANACHE STUNT SHOW AERIALIST) acrylic bar stools. Two fabric-draped gazebos offered additional seating comprised of highboy tables and white Chiavari bar stools outfitted with large angel wings. All tables were topped with small round vases which held various white flowers. Guests lifted their spirits with 12 oxygen aromas from fruit to floral at Airheads Oxygen Bars. Levy Restaurants also added some tantalizing aromas thanks to a station where a chef saut ed king prawns with Bacardi 151 skewered them on sugarcanes and served them with tropical salsa. At a second food station chefs prepared lamb chops with mint demi glace while another chef poured Alfredo sauce on freshly made pasta that guests could top with mushrooms and arugula. Seafood lovers enjoyed another station serving grouper with lemon thyme rosemary in sea salt dough. The pi ce de r sistance however was a long table completely covered with an array of dishes including salami cheese and olives speared on a rosemary sprig jumbo lump crab cocktail scallops pierced with a sprig of baby lemon grass gourmet cheeses and crackers homemade lavash and shot glasses filled with vegetable crudit s and blue cheese foam. The table s lighted ice sculpture centerpiece changed colors from pink to blue to yellow accenting towers filled with desserts like coconut snow balls cotton candy served on miso soup spoons with fruit and whip cream white chocolate and chocolate mousse cups and mini lemon meringues. There was something to suit most everyone s palette. The entertainment was equally eclectic and appealing. An acrobatic performer from Cirque USA propelled himself around the room on pogo-sticklike shoes strapped to his legs. He even moved a table to the center of the room where two volunteers sat patiently as he somersaulted over them before completing several backflips to onlookers amazement. A troupe from Shredder Entertainment took over the entire area to perform a stuntfilled staged fight with high kicks punches and acrobatics. A juggler interacted with guests an aerialist twirled in the air and a contortionist twisted and turned while balancing on two small stands gave everyone plenty to see. The fast-paced energy of the reception that concluded the FunShop was nothing close to how the day began. The spirited theme started from the beginning of the day when the An aerialist from Cirque USA twisted high above the ballroom floor. FunShop began in one of the OCCC s meeting rooms which was decked out with a faux cemetery backdrop and tombstones onstage where Interface Sound Productions set up a screen so everyone could see the latest trends David Simpson president and C.E.O. of Cozza Noztra discussed in the keynote presentation The Hottest Event Trends What s Hot... What s Not for 2007. After the presentation attendees moved to another meeting room for an hourlong networking break. Levy Restaurants filled a buffet table in the center of the room with cookies truffles and bowls of chunks of milk dark and white chocolate. For a unique pick-me-up guests took glasses with cream and chocolate sauce and added shots of coffee. Besides indulging everyone got the chance to meet the companies who worked on the entire event while making other new contacts at the same time. Once guests recharged it was time for them to choose between two event intelligence seminars. Vanessa Goyanes managing editor of BiZBashFla moderated a session titled How Did You Get That Event Featured panelists Stacey Paul Barabe director of sales producer at Absolute Event Experience Nector R. Collazo director of event planning at the JW Marriott Orlando Grande Lakes Ralph Rendsland director of event planning at Puff n Stuff Catering and Aviva Samuels president of Outside the Lines Productions discussed the ins and outs of getting your company selected to produce an event. Shari Lynn Rothstein BiZBashFla s associate publisher moderated the other session Why Should I Come To Your Event where panelists Jennifer Amodt director of marketing and special events for the Junior Achievement of Central Florida Inc. Jo Maldonado founder of JM Public Relations and Carla J. Parks executive vice president of public relations for Gilbert & Manjura Marketing shared tips on how to use marketing and PR strategies to get the right attendees excited about an event and through the doors. Before guests entered the main event a mini cocktail hour ensued sponsored by Premier Beverage Company. It was held in the prefunction space outside the Valencia Ballroom where guests visited several stations set up with an array of libations. Then it was time for the reception. Samuels and her team had produced a similar event to kick off the FunShops in Fort Lauderdale the month before but the South Florida-based designer wanted to show Orlando that two events can share a theme but be drastically different. With Halloween just around the corner in the back of our minds we decided to add a new twist for the guests in Central Florida Samuels said. A Celebration of Spirits contrasted a glowing heavenly area with an eerily decorated haunted mansion. We had a very large space to tackle and we dealt with this by dividing the ballroom in two. We placed heaven upon six-foot-tall stage risers and the mansion s five haunted rooms below. We chose subtle ways to give off a spooky yet stylish feeling she said. Guests walked away in good spirits and with a red and black tote bag supplied by Levy Advertising. A show from Shredder Entertainment featured lots of stunts and action. BIZBASHFLA ORLANDO FUNSHOP A CELEBRATION OF THE SPIRITS ORANGE COUNTY CONVENTION CENTER Friday 10.06.06 2 PM to 8 30 PM Audiovisual Production Staging Interface Sound Productions Bar Premier Beverage Company Catering Levy Restaurants Event Design Flowers Prod. Outside the Lines Productions Entertainment Airheads Oxygen Bars Entertainment Cirque USA Entertainment Shredder Entertainment Entertainment Wise Guys Giveways Levy Advertising Photography Christie s Photographic Studio Orlando Photography Riku & Anna Photography Rentals Panache An Event Rental Company Rentals Room Service Venue Orange County Convention Center fla december 2006 january 2007 21 EVENTIntelligence S M A R T S T R AT E G I E S ROUNDTABLE Hotels Versus Independent Venues for Business Socials There are hundreds of corporate breakfasts networkers product launches appreciation luncheons and other business gatherings--we re calling them business socials--taking place each year. Hotels offer everything a corporate planner could need. We asked the question Why should planners choose hotels versus independent spaces and restaurants to host one- to threehour business socials By Shari Lynn Rothstein Nector Collazo Director of Event Planning JW Marriott Orlando Grande Lakes Hotels are ideal because all of the services--from furniture to audiovisual equipment to decor and production--are available under one roof. They are more convenient than independent spaces or freestanding restaurants because a client would have to go to many different companies to achieve the same event a hotel could provide with ease. Tony Porcellini Director of Food & Beverage Walt Disney World Swan and Dolphin Resort Roberto Negretti Sales Manager Clarion Collection Las Palmas Hotel & Suites Tina Sampson Director of Sales Gaylord Palms and Meeting planners usually select hotels versus independent spaces due to the fact that Convention Center hotels can accommodate larger groups and combine any catering needs with meeting needs. The best business meeting [venue] is the one that can offer you [an entire package]. Let the experts do what they do. Hotels have a host of areas that can be utilized--[from] intimate restaurant settings for breakfasts or dinners to unusual spaces for any size group. Hotels are all-inclusive and can offer a client audiovisual catering and even a DMC for in-house production needs while independent spaces and restaurants cannot. Simply hotels offer more versatility than any independent space can. Chris Stampe Director of Sales & Marketing InterContinental Miami Most hotels are now designed to cater to these types of functions. The biggest benefit of choosing a hotel over independent spaces is the staff. Hotels are filled with professionals who have years of experience and training to ensure successful events. First and foremost hotel employees are the best-trained professionals available to assist with any event. Hotels and resorts plan and execute hundreds of [business socials] a month and they are experts at handling the many little details including permits decor setup meeting local fire codes etc. Are menu choices appropriate for the audience How will people flow into the event and how will they exit Hotels hire a team of professional conference services managers to assist with these details and comb through the specifics before [any group] arrives. In addition hotels and resorts are designed and built for such events with proper parking meeting space banquet kitchens and loading docks. Steve Klein Director of Sales & Marketing Boca Raton Marriott Pat Discianno Director of Catering & Conference Services Sirata Beach Resort Hotels usually offer more options for meeting spaces as well as dining options--maybe a casual lunch while some want more formal and a few care for fast food. Our hotel offers 13 different meeting rooms so planners can have more choices booking their events. Hotels offer a full range of services for all events. Not only do we have great indoor facilities but many hotels have phenomenal outdoor areas that can take events in new and exciting directions. Most restaurants and independent facilities do not have access to the all the equipment that hotels own and must therefore rent it for and to the clients. This may result in many additional fees for goods and services which are not applicable when using a hotel for an event. 22 fla december 2006 january 2007 ADVERTORIAL Set the Scene. Designer Style. In today s sophisticated ultra-competitive marketplace it s imperative you make a memorable impact at every event with the right furnishings. You have to set the scene and create an ambiance reflecting who you are or what your goals are. You must express a mood and personality within the space that echoes your objectives and creates a sense of inspired awe. If contemporary style suits your needs select furnishings with clean lines smooth fabrics leather metal glass and sleek bold styling to create a stylish impression. For events where retro furnishings are the right look choose furniture that harkens back to the specific timeframe and decorate with accessories reminiscent of the era. If you are looking for casual and comfortable make choices based on what gives the impression of being inviting and choose colors that will be appealing in the space. Soft fabrics cushiony furniture and timeless styles are versatile options. CORT Event Furnishings a nationwide provider of designer-style rental furniture for the event industry can help you enhance your image reinforce your branding and marketing strategy and make you look good by design. Wherever you are from coast to coast -- we re there for you with ontime every-time delivery and pick-up and exceptional customer service. We have 11 distribution centers nationwide each with an account executive and professional staff dedicated to your success and ready to help you make the right impression. Get your FREE CORT 2-D and 3-D CAD Furniture Library CD. Email events for your FREE copy today. Casino Parties Arcade Games Virtual Reality Slot Machines Corporate Meetings Company Picnics Fund Raisers Holiday Parties Team Building Traffic Builders Custom Games Live Entertainment Toll Free 800-676-7666 Local 407-880-3521 Miami Tampa Jacksonville Orlando Planners of the Year To find candidates for our second annual Planners of the Year issue we asked industry professionals for recommendations poured over past issues and e-newsletters for noteworthy events and listened to our readers. Nine planners were chosen from across the state and each brings a unique point of view--not to mention loads of experience--to the table. Read on to see who they are what they do and how they keep the industry fresh and exciting. By Vanessa Goyanes Furthering the Industry Through Leadership Stacy Stern President The Special Events Group WHO SHE IS Stern opened her own company in 1994. She plans 10 to 15 events a year for clients such as the Diabetes Research Institute Foundation Miami City Ballet Phillip Morris Pitney Bowes and Whirlpool. She was interviewed on NBC 6 s South Florida Today show as an expert in event planning and serves as co-chair of the Public Relations Society of America s Professional Day Conference. STARTING POINT She graduated from the University of Miami with a marketing degree. In 1984 she was hired at Williams Island a private club developing marketing plans for its membership programs. In just four years she was offered the special events director position. FIRST EVENT Her first event had a million-dollar budget but needed to be produced in three months since the previous director had failed to work on it. It was a fund-raiser for the Community Alliance Against AIDS called An Extraordinary Event with Sophia Loren & Friends for 1 000 guests. It had a two-hour show hosted by Loren Melanie Griffith and Tippi Hedren. MAJOR EVENT OF 2006 She planned an all-American barbecue for a liquor company s picnic for 3 200 employees at C.B. Smith Park complete with tents carnival games rides a petting zoo face painters magicians clowns pony rides a band and DJ and ice cream trucks. FAVORITE EVENT Stern co-chaired the Special Event Gala Awards held last year at the Fontainebleau Hilton. For the Prohibition-themed event she turned two areas into a speakeasy and jailhouse. IN THE WORKS She is working on a multicultural concert called Nations In Rhythm for Super Bowl XLI to be held on January 27 at John U. Lloyd Park. INDUSTRY EVOLUTION The advancement of technology has given society the attitude of getting everything instantly she says. Special Event Gala Awards It used to be that last-minute events were six months [from the scheduled date]. Then it was three months. Now it can be three days. Planners of the Year Planning Times Two Patricia Palmer& Jan Butterfield Innovative Planners Inc. Palmer (President) and Butterfield (Vice President) started their Tampa company in 1985 and plan 12 events a year (from trade shows to sales incentive conferences to fund-raisers) plus four to five meetings for 10 to 1 500 people. Clients such as American Express Travel American Red Cross IBM Global Services Johnson & Johnson and Outback Steakhouse hire them to plan events across the country Canada Mexico the Caribbean and the Bahamas. STARTING POINT Palmer had 24 years experience in radio television and outdoor advertising sales and management and organized events and meetings at the various companies she worked for. Butterfield hails from England where she ran ADM Exhibits & Displays (which designed and built large custom exhibits and booths for trade shows and expos) with her husband. FIRST EVENT Their first venture was an event during a convention in Boston for the clients of Edwards Systems Technology a fire alarm and fire safety systems company. They created a modern-day Boston Tea Party aboard a sleek boat that cruised the Boston Harbor carrying a catered reception. Invitations were oversize tea bags in envelopes. Since then the team has gone on to plan multiple high-end events with budgets from 1 000 to more than 1 million. FAVORITE EVENT A client reception for a local independent television station in 1998. The Raymond James Stadium was under construction and they went over to discuss possible venues for a celebration when the stadium was completed and learned about plans to build an actual pirate ship in the end zone--which the stadium is now known for. They were the first to book the location for the station s event before the information was even released to the public. WHO THEY ARE The biggest change has been the growth of and the power of the Internet because it gives planners so many more resources and opportunities for new ideas while providing a totally different way to market your business. Dine With the Devil Rays event THEME PARTIES ACTS STILTS SINGERS DANCERS LAS VEGAS REVUES CUSTOM EVENTS ATMOSPHERE PERFORMANCES 305.378.8282 WWW.DANCEATTACKDANCERS.COM C&J PRODUCTIONS Planners of the Year Finding Time for Clients and the Community Felina Martin President Eventions Martin opened her own planning company in Tallahassee in 2001. She plans 15 to 20 events and meetings annually for both nonproft and corporate clients such as Capital Health Plan Dillard s March of Dimes and Marriott. She is the event correspondent for a local ABC affiliate television station WTXL Channel 27 where she shares event planning techniques for various holiday functions. She was recently accepted to the board of directors of the Tallahassee Area Convention & Visitors Bureau. STARTING POINT She has a degree in marketing from the University of West Florida and planned promotional events for major department stores during a 10-year career in retail. MAJOR EVENT OF 2006 For the eighth year Martin was in charge of the Vista Healthplan s 11th annual Tallahassee Wine & Food Festival to benefit the March of Dimes held this past November. With her help it has grown from a one-day event attracting about 200 people to a two-day event with more than 1 000 attendees. This year the event raised its most funds to date more than 500 000. Every year I challenge myself to bring new and exciting activities to the event. I like to incorporate activities that everyone can enjoy such as oxygen bars chocolate tastings and lots of shopping. Chefs Bobby and Jamie Deen (sons of Paula Deen) from Food Network s Road Tasted attended this year s festival. DEGREE OF DIFFICULTY For the grand opening gala of the Challenger Learning Center IMAX Theatre in Tallahassee Martin had less than two months to plan the gala in a venue that would only open one week prior to the event. INDUSTRY EVOLUTION I have seen an increase in the number of students who want to pursue a career in event Tallahassee Wine & Food Festival planning. The industry is also gaining more respect from the public relations sector she says. Corporations and PR firms are learning that you cannot merely assign an intern to plan events. Martin also sees a trend toward events with more interactive theatrics and technology. WHO SHE IS 407.835.0040 O R L A N D O Event planning is more than a checklist. It requires a substantial amount of resources creativity impulse decision making and energy. PHOTO DARRYL JARMON Planners of the Year Planning in the Fast Lane Barbara Kelly Vice President Co-Owner Platinum Events LLC WHO SHE IS Kelly is one half of the creative duo behind Platinum Events in Lakeland Florida. Along with partner Deborah Stokes she plans more than 90 events a year (with budgets from 850 to 75 000) for clients such as FedEx Pepsi the Polk County Board of County Commissioners Publix and Valvoline. STARTING POINT Kelly got her start as a secretary in the sales and sponsor services department at the Daytona International Speedway in Daytona Beach where she then began coordinating events and working with vendors on everything from rentals to entertainment to parking for 25 000 people on the day of the Daytona 500. Within five years she became responsible for the entire department including sales service planning and execution. In 2004 she purchased Palette Productions before renaming it Platinum Events. MAJOR EVENT OF 2006 For the Daytona 500 Valvoline hired her company to plan a private party for about 100 guests at the Daytona USA a 60 000-square-foot interactive motorsports attraction. She was also asked to plan a private dinner on a separate night plus work on Valvoline s hospitality suite which was open all week. The client wanted to elevate their guests participation and enjoyment Kelly said. They designed and decorated the suite with Daytona USA racing games a pool table director s chairs assorted racing decor and custom arrangements. It was a definite challenge because we had to monitor and maintain the suite while preparing for the two private events at the same time. Kelly realizes the importance of being able to think on her feet and negotiate with vendors and clients to be sure that in the end everyone is happy. EVENT MISHAPS During Valvoline hospitality suite the 1997 Pepsi 400 NASCAR Nextel Cup Race fires in Volusia 954-474-5588 1-800-280-5588 County postponed the events two days before they were scheduled. She had to contact about 20 000 guests with the news. When Speedway officials met with FEMA and government officials the 100- by 160-foot tent Platinum Events set up for fans was converted into a catering area for thousands of visiting firefighters and empty office buildings on the Speedway were used as housing. The greatest evolution in the industry is the shift in client and attendee expectation. Before any sort of decoration was met with oohs and aahs. Now every client wants total immersion. Planners of the Year Headdress Ball Grand Events on a Skimpy Budget Maggie King Director of Development Hope & Help Center of Central Florida WHO SHE IS King plans five to seven events for the center which helps those infected with HIV AIDS. Events include walks World AIDS Day the Headdress Ball and the Dining for Friends campaign in which 30 to 35 charity dinners are hosted at private homes between April and August. In total these dinners raise more than 55 000 every year. FIRST EVENT In February 1991 she coordinated an American Heart Walk in Madison Connecticut. She named it Freezin for a Reason because of the severe cold. On the day of the event it was 28 degrees--so she served hot chocolate in lieu of water. MAJOR EVENT OF 2006 The Headdress Ball is also her favorite event and the signature fundraiser for the center. It is also known for it naughty nice and completely outrageous themes. It s equal parts glitzy Las Vegas show gourmet dinner silent auction headdress competition and after-party--with lots of skin and sex appeal. The theme for this past October s ball was Superheroes and 909 people attended. WHAT BUDGET Our overall fund-raising costs are kept low which allows us to raise more than 600 000 per year. We are proud to say that 75 cents on every dollar we raise goes to those in need. INDUSTRY EVOLUTION King has seen a rise in the number of charity events taking place especially high-end galas. There is much more competition for the donor dollar which requires events to be really special in order to grab the donor s attention she says. In my opinion anything goes. Everything goes. Just make sure it goes over the top. Producing Overthe-Top Events Javier Velarde Owner Triton Productions InterContinental Make-A-Wish Ball There is nothing like the pressure of having to do an event that is being aired live and seen by millions of people. It teaches you to be thorough and precise. WHO HE IS Velarde plans more than 100 events a year from corporate functions and grand openings to movie premieres and award shows--with budgets from 25 000 to 500 000--since starting his own company seven years ago. His client list includes Sony Pictures Entertainment CNN Adidas Vogue ESPN Trump Towers the Latin Grammy Awards and Procter & Gamble. STARTING POINT He began his career in the Coca-Cola Company s global sports marketing department where he worked on events for the Olympics and World Cup Soccer. He moved on to become the director of marketing for Discovery Channel Latin America. FIRST EVENT His first client was Sony Pictures Entertainment which hired Triton to produce its annual programming showcase event. The event was held on the Sony Music building s rooftop and was action-packed with choreographed action stunts an extreme sports exhibition and celebrity appearances including master magician David Blaine. Sony has been a client ever since. MAJOR EVENT OF 2006 Velarde produced for the first time this year the InterContinental Make-A-Wish Ball held in early November. He created an icy wonderland environment for 800 guests by covering the ballroom with white chiffon from floor to ceiling to project snowflake gobos. Guests were led into the ballroom by a performer from Holland suspended upside down from a chandelier who poured Perriet Jouet into their glasses as they walked under her. Snow machines (12 in fact) and aerialists in the four corners of the ballroom dropping white rose petals on guests added to the pristine and very luxurious environment. INDUSTRY EVOLUTION Clients have become much more educated in terms of event production Velarde says. To him having greeters and lounges at an event a few years ago was considered innovative. Now they are commonplace. IN THE FUTURE New York and Los Angeles are still leading and setting the trends in the industry he says. Miami will continue to do a good job catching up to that level and hopefully be on par with those cities in the upcoming years. Planners of the Year Creating Events that Raise Funds & Spirits Lori Elsbree Event Planner Baptist Health Foundation WHO SHE IS Elsbree plans a variety of events for Baptist Health including major fund-raisers such as the Baptist Hospital Ball and Baptist Children s Hospital Ball. She also coordinates internal events for several departments including groundbreaking ceremonies employee celebrations and employee retreats. This past August she was nominated for Event Solutions Corporate Planner of the Year award. STARTING POINT She has a background in fashion design and joined Baptist six years ago planning small department celebrations. MAJOR EVENT OF 2006 The major event I have planned this year was the July 4 Community Event for 10 000 people she says. The event featured a tremendous fireworks display theme performers children s activities giveaways and a concert featuring the hospital s in-house physician band DNR. The plan included security and logistics galore. EVENT MISHAPS For an event she had booked a reggae band whose members were all great. On the night of the event however all-new members arrived to perform and were nothing compared to the originals. I had to cancel their performance midevent she says. Thank goodness I had a backup DJ. INDUSTRY EVOLUTION There are more educational opportunities and more people getting into the industry. For me this means more vendor and supplier options she says. July 4 Community Event In the corporate world I foresee more teambuilding networking and back-tobasics events. PlanneroftheYear 11 10 06 10 07 AM Page 31 Planners of the Year Playing With Unlimited Creativity & Space Lisa Jacobson Director of Event Management Universal Orlando & CityWalk Jacobson along with a 19-person team plans more than 1 100 events a year both for Universal and for companies in the corporate association and incentive markets that select the theme park for their private events. Because of the size and complexity of the events she plans Jacobson has worked with budgets ranging from 5 000 to more than 1 million. It s commonplace to have about 20 events happening on the property at the same time. She partners with the convention managers of the three on-site hotels (Portofino Bay Hard Rock and Royal Pacific) as well. STARTING POINT Jacobson has a degree in mass communications from Bloomsburg University in Pennsylvania. She joined Universal in 1990 as a coordinator for the grand opening of Universal Studios in Florida where she was responsible for celebrity and V.I.P. logistics--the role of corporate meeting planner did not exist at that time. Eventually a special projects division was formed where she was involved with sales and marketing internal task forces for corporate initiatives and more. An official event management team was created a few years ago. MAJOR EVENT OF 2006 For the Kids Free Initiative event 1 000 children ages 3 to 9 were the first through the theme park gates. All the kids were given bright-colored shirts and whimsical hats and were greeted with a red carpet entrance towering balloon structures and all of the popular Universal characters. If that weren t enough Jacobson and her team worked with the park s catering department to arrange tables with mounds of cookies cakes lollipops and more sweets which were also hung from trees to create a Willy Wonka-style welcome. WHO SHE IS Kids Free Initiative Event success is all about the millions of details. There is certainly plenty to learn from each and every time you do an event. PHOTO UNIVERSAL ORLANDO PlanneroftheYear 11 10 06 10 07 AM Page 32 Planners of the Year Adding International Flair to Events Valerie Bihet Owner Valbihcom LVMH Showcase I ve learned to always stay as calm as possible stay positive keep smiling and to anticipate as much as I can. You always need a plan B and sometimes a plan C. WHO SHE IS Born in France Bihet founded Valbihcom an international event planning and destination management services firm two years ago. She produces between 30 and 40 events a year for clients such as L Oreal Guerlain Givenchy Montblanc and Microsoft. Bihet plans everything from groundbreaking events and incentive trips to product launches in North and South America Mexico and the Caribbean with budgets ranging from 20 000 to more than 1 million. STARTING POINT She managed special events for Disneyland Paris where she notably conceptualized multiple events for Disneyland s fifth anniversary. She also managed public relations with the Alliance Prestige Group in France. She then joined Club Med North America where she directed the communications and special events department. MAJOR EVENT OF 2006 For the LVMH (Louis Vuitton Mo t Hennessy) sales meeting and three-day showcase Bihet and her team transformed the Moore Building into a shopping bazaar for about 200 clients to visit during the day. Each brand had its own area that was designed differently to match the specific product. On the final evening the building was changed into a white haven for a private LVMH event for 300. INDUSTRY EVOLUTION Bihet believes that events have moved toward featuring more personal touches versus having huge exhibitions and notes that clients are hosting events where spouses and family are being invited. She also sees a trend towards more nature-oriented events involving ecotourism. 20under40 11 10 06 10 23 AM Page 33 20 40 under Every industry has its heavy hitters--those who are always in the limelight and are known for creating masterpieces. And while the industry looks to them to set the bar plenty of professionals out there provide cutting-edge work without the big-name attraction. Here s a list of 20 professionals to keep an eye on and they are all under 40 years old. By Albert del Toral Richard Ege & Vanessa Goyanes South Florida... THE BAR HAS JUST BEEN RAISED. Miami 305.677.2256 Ft. Lauderdale 954.272.8501 Orlando 321.281.2800 EVENT DESIGN & THEME PRODUCTION 20under40 11 15 06 8 49 AM Page 34 BiZBashFla s 20 under 40 LOS LAWN BOYS LEFT TO RIGHT ANGELO JANNOTTI JAMESON BOYCE PAUL SECORD MATTHEW BLOODWELL CC DIXON WHO THEY ARE The live rock n roll band is comprised of five musicians who use their collective musical experience of 140 years to thrill convention attendees. Jameson Boyce (25) Matthew Bloodwell (37) Paul Secord (34) CC Dixon (38) and Angelo Jannotti (48) have been playing together for only two years (OK so one of them is not under 40 but the majority rules in this case). They blend classic rock (from AC DC to Bon Jovi to Guns N Roses) with a high-energy performance. They even get personal by incorporating company products corporate concepts and event themes into the lyrics. They can be booked through Shredder Entertainment. IN THE BEGINNING These men have covered broad career paths that range from graduating from the Berkley College of Music to touring every major country. So far they have created theme performances for ESPN Colgate and Disney to name a few. BREAKING THE MOLD Their motto is We ll rock your face off and they aren t your typical entertainment. They inspire plenty of guest interaction with their comedic interjections and are known for taking an event theme to the extreme. For BiZBashFla s Orlando FunShop this year the band played in a haunted mansion environment and dressed like monsters--from the Phantom of the Opera to the devil. AN EVENT TO REMEMBER Earlier this year the group released an album named Everyone Else s Greatest which included 12 songs covering everybody from Queen to Maroon 5. WHO HE IS Chef Bloise 31 has always enjoyed cooking because of the instant feedback People either like it or not. CAREER PATH He graduated from Johnson & Wales in 1998 and became the sous chef at Wish before moving to Tantra in 2002 to be its executive chef. When a former colleague at Wish asked to be his replacement in 2003 he went back. He revamped the menu (which featured Brazilian American and French cuisine) to include progressive American dishes with Asian and MICHAEL BLOISE Mediterranean influences. EXECUTIVE CHEF WISH RESTAURANT EVENT TO REMEMBER The self-proclaimed prankster is the chef chairman of the Feast Among the Grapes fund-raiser which benefits the Diabetes Research Institute Foundation. He brings 40 to 50 chefs together for this tasting event. He is also the chairman of the chef mentor program of the South Florida Easter Seals which helps the developmentally challenged prepare to work in the food industry. TRENDS IN HIS FIELD I like to experiment with unorthodox flavor combinations that can both challenge and appease not only ourselves but our guests as well he says. He s created combos such as kimchee and watermelon salad or scallops with pumpkin pie risotto. BREAKING THE MOLD With all the tasting events hosted in South Florida he likes to avoid serving his signature dishes and always tries to make something new. It s a great way to test new ideas instead of doing the same dish for every event. WHO HE IS Julien 24 is the creative sales director of The Design Group a national special event company that creatively designs and produces allinclusive events. IN THE BEGINNING Born and raised on the isle of St. Croix Julien was just 14 when he was responsible for creating local events for the Virgin Islands community. He then founded the Teens with Class Entertainment Group which conducted annual events throughout the Caribbean. He has also worked as the assistant to IRVING JULIEN the director of sales for the Sheraton Paradise CREATIVE SALES DIRECTOR Island Bahamas before joining ME Productions THE DESIGN GROUP in its floral and theme decor department. SECRET ADMIRERS Ira-Mitchell Steiman taught me the importance of always going above and beyond regardless of event budgets along with the importance of taking creative risks. WHAT TO LOOK OUT FOR The Design Group will be producing the 25th anniversary gala for the Susan G. Komen Breast Cancer Foundation. Julien also hopes to open a branch of his company in the Caribbean. Ft. Laud. 954-739-2468 Miami 305-545-0099 Toll Free 888-939-2468 20under40 11 10 06 10 23 AM Page 35 BiZBashFla s 20 under 40 Aballo 35 has a diverse background in corporate marketing and business development. She also has a guitar-playing improv role at the Sak Comedy Lab in Orlando. CAREER PATH She has a degree in Spanish and international business from Clemson University in South Carolina. She did marketing for Disney before joining Heather Snively of Weddings Unique in Winter Park. Two of the company s weddings were featured on the Style Network s Whose Wedding Is It Anyway She was then hired as the corporate event planner for The Knot magazine where she planned client events and sales incentive trips nationwide. AN EVENT TO REMEMBER Aballo was asked to produce and design a four-day trip for 40 people. The catch It had to be held in a tropical destination and Aballo had less than three weeks from the departure date to coordinate everything. The event included two themed parties dine-arounds tour options teambuilding activities and an awards dinner. TRENDS IN HER FIELD Breaking the mold on how guests enter the space she says. Ideas include an entrance where guests are strapped in and rappel down into the space. Others include taking guests into a dark room via trolley where lighting and sounds begin to reveal the environment around them. WHAT TO LOOK OUT FOR Aballo hopes to take events away from the commonplace beverage-themed bars that usually include wine martinis and mojitos. HER IDEA Spritzer bars. Imagine the options by combining any wine a carbonated beverage and a flavor to create your own spritzer. WHO SHE IS LISA ABALLO CREATIVE SERVICES MANAGER HELLO FLORIDA GREG ZALKIN OWNER ROOM SERVICE WHO HE IS Zalkin is the 30-year-old owner of Room Service which provides furniture and decor for any kind of event. The company opened in 2005 and Zalkin hopes to expand across the United States and into South America and the Caribbean. IN THE BEGINNING Prior to founding Room Service Zalkin worked for a production company in New York that serviced numerous corporate clients. With that company he worked on Sony s 2004 PS2 Estate a Hamptons house that was transformed over the Fourth of July weekend. Each day the estate was themed after a different event including P. Diddy s Vote or Die campaign the launch party for Jay-Z s S. Carter shoe and the founding of Paris Hilton s record label. TRENDS IN HIS FIELD As technology and fashion change so does the furniture industry. Right now the hot items are furniture made of steel and lit with wireless LEDs. WHAT TO LOOK OUT FOR Room Service is working on a number of events for Super Bowl XLI. 20under40 11 10 06 3 33 PM Page 36 ADVERTORIAL Once again Panache An Event Rental Company is in the forefront of the industry with more than 50 new linen styles for the upcoming season in a vast array of fabrics styles and colors. Color forecasts indicate that silver and chocolate are hot and in response Panache will be providing a lush and beautiful Chocolate with Silver sprinkles fabric that is accented with chocolate dots and chocolate swirls. For those who are looking for vibrancy Panache can deliver that look with Cabana Blue Turquoise Confetti and Floral Batik styles. The company is also proud to launch its gorgeous new sheers including Chocolate Turquoise Swirl and Legacy Gold Swirl. Kelly Murphy President of Panache has already begun to see trends for the season that will incorporate earth tones such as chocolate and rust colors. Our newest Paprika color satin under a gold sheer swirl looks marvelous at night under the amber light of candles Murphy said. Additionally we also have a couple of accenting fabrics-- NYC Brownstone and Iridescent Brownstone--earth tones that again provide style and grounded flair but offer sophistication at the same time. Murphy added I think guests will look at them and think cozy but elegant at their dining experience. Panache is celebrating its 14th year in the industry and continues to lead the way in its local communities statewide and nationwide. Its linens are shipped all over the country. Just dial 1-800-30-PARTY and Panache will be on the way to deliver updated sophisticated and stylish products. Los LAwn Boys Featured Entertainment Get ready to rock your face off as Los Lawn Boys performs classic rock n roll with powerful arrangements and unexpected comic showmanship. Stunt Force Super Team Surprise your guests and clients with a spontaneous stunt show. Professional stunt performers demonstrate exciting fights and incredible tumbling. Stunt shows are break through entertainment for Corporate functions Let Shredder create themed shows that will blow away the competition. Additional Entertainment Original Rock Bands Percussion Groups and Vocal Ensembles Illusionists Atmosphere Musicians and Actors Guitar Clinics and Workshops by Angelo Jannotti Professional DJ s (full service) Request Quotes & Book Talent at booking 407-970-5221 Sample & Purchase Music from Featured Acts at the Shredder Store Download Music at the Shredder Lounge 20under40 11 10 06 10 24 AM Page 37 BiZBashFla s 20 under 40 Five years ago Rodriguez 29 and longtime friend Chistina Cartaya opened public relations and event planning firm The Agency. Rodriguez is responsible for everything from securing new business to developing strategic client programs and media campaigns. She also oversees all special projects from event concepts to logistics management and handles the firm s accounting and client billing. IN THE BEGINNING After graduating from the University of Miami she opened R2WeDo a boutique special events firm and worked with clients such as LIANA RODRIGUEZ Univision Snecma and Simon. PARTNER THE AGENCY SHINING MOMENT In 2003 she received the Simon Choice Award for Best Event in the U.S. for the grand reopening of Miami International Mall. Recently she was the recipient of Mujer Magazine s Mujer Fenomenal (phenomenal woman) award given to women who positively impact their community through volunteer work and business. Rodriguez was the youngest honoree to ever receive this award. AN EVENT TO REMEMBER The Agency has worked on the ING Miami Celebrity Domino Night benefiting Amigos for Kids for the past four years. For 2005 they took over Parrot Jungle to create a tropical playground for 2 000 guests with food from top chefs and restaurants including Chispa Caf 1909 Pasta Factory Le Basque Catering and Versailles. WHAT TO LOOK OUT FOR Take an event base it around the sizzling poker trend and then have producer singer Pharrell Williams host. What do you have The Agency s current project the Dewar s 12 third annual Celebrity Poker Challenge benefiting the Boys & Girls Clubs of Miami. WHO SHE IS WHO HE IS As you might suspect from the name Party Tunes provides DJs emcees and other entertainment for both corporate and social events. PTE Productions is a full-service production company that specializes in audio and video production. Adcock 34 is not only the owner of both companies but also serves as PTE s creative director and technical support provider. IN THE BEGINNING Party Tunes was the first of the two companies Adcock founded in Orlando in 1997. During its nine-year run Party Tunes has provided JOHN ADCOCK entertainment for the major Florida OWNER PARTY TUNES theme parks Fortune 500 companies ENTERTAINMENT & PTE PRODUCTIONS and nonprofit organizations across the globe. As for PTE he credits the success of Party Tunes for its creation Our clients started asking us to take over elements outside the typical entertainment realm so in 2001 I created PTE. SECRET ADMIRERS Richie Compton of Event Design Alliance Mark Wells with Hello Florida and one-man operations who have made national names for themselves. Look at Go West and LMG. Now that s success worth admiring Adcock says. TRENDS IN HIS FIELD The interactive dance floor has taken off in his area. It only took three years but now everyone wants it he says. AN EVENT TO REMEMBER Adcock created the entire general session event for the American Osteopathic Association held at the Orange County Convention Center. ASI Production Services built the custom stage and with the help of Metropolis Productions PTE created a full cirque show opener--complete with special effects live musicians and aerial acts--for more than 3 000 guests. 20under40 11 10 06 2 55 PM Page 38 BiZBashFla s 20 under 40 WHO HE IS Czerwinski 28 works at destination management company Get U.S. (owned by Universal CIT). Get U.S. provides services ranging from hospitality staffing to musical entertainment to site selection. As event manager for the company Czerwinski handles the vendor selection and negotiations as well as the hiring of the staff used for their productions. IN THE BEGINNING His career actually started in the entertainment industry working in film and television production in New York City. During that time he learned about the logistical coordination NICHOLAS CZERWINSKI of production and set design. He relocatEVENT MANAGER GET U.S. ed to Orlando to pursue a corporate communications career. AN EVENT TO REMEMBER For General Mills national sales meeting in 2005 he helped negotiate some high-stakes entertainment for the opening reception held at the JW Marriott Orlando Grande Lakes. He brought in a team of four skydivers to kick off the event. They performed aerial acrobatics in freefall directly over the hotel and guests dining below. They toe-dragged through the water before landing on the 30-foot GM logo on the 18th hole of the golf course. WHAT TO LOOK OUT FOR Along with catering to their current roster of clients Get U.S. is focusing on expanding their services to include complete deliverance of audiovisual and creative applications in a wide variety of production support. Kravets 23 does everything from writing proposals finding and ordering the perfect props and products and running on-site operations. She also helps Outside the Lines owner and president Aviva Samuels with new decor ideas. IN THE BEGINNING Kravets graduated in 2005 from the University of Miami with a degree in entrepreneurship. She began her career with Outside the Lines upon graduation working as Samuels assistant to Samuels. After spending some time with the company learning the ropes she was promoted to her current position. SECRET ADMIRERS Aviva has shown me the reality of the business without stifling my creative side she says. REBECCA KRAVETS EVENT TO REMEMBER Outside the Lines proPRODUCTION MANAGER duced two of BiZBashFla s 2006 FunShops in OUTSIDE THE LINES PRODUCTIONS Fort Lauderdale and Orlando and she was the logistics coordinator at both. These events were particularly challenging she says because we had similar themes (heaven and hell celebration of the spirits) and wanted to show the guests that we were capable of showing off two different events tied together by the same design. WHO SHE IS WHO HE IS At 26 Balsara is the executive chef of Shiraz FL a catering company created by Shai Tertner and Yaniv Cohen in New York before they brought it to South Florida two years ago. IN THE BEGINNING He has a degree in hotel management from the Institute of Hotel Management University of Huddersfield in England. He was the valedictorian of his class at the Culinary Institute of America in New York and then he went on to train at the Ritz-Carlton Beach Resort (Naples) and Billy s Bakery (New York) before joining Shiraz NYC the company s first location. AN EVENT TO REMEMBER His team created a ROHINTON BALSARA complete dining experience for 25 of Majestic EXECUTIVE CHEF SHIRAZ FL INC. Properties top real estate agents and guests. We took them on a six-course culinary journey that consisted of dishes from Italy France India Southeast Asia and the Middle East Balsara says. The event not only challenged him from an execution standpoint but also allowed him to showcase his creativity and range of culinary capabilities. TRENDS IN HIS FIELD Balsara sees a return to the basics in catering where the food is the focus. He believes in minimal presentation because of that. In essence I help to create a barren landscape for the food to frolic in he says. WHAT TO LOOK OUT FOR He plans to travel and learn about other cultures and cuisines to help him bring new flavors and tastes to guests. WHO SHE IS Wechsler 39 does everything from public relations and upkeep to management and sales at Atlas Party Rental. She took over the business from her parents in 1999 and since then has increased the company s event rental equipment sales by more than 400 percent. IN THE BEGINNING After studying political science at the University of Maryland Wechsler applied and got accepted to Nova Law School but chose instead to work on Capitol Hill. Later she worked in New York as a paralegal before working with Bear Stearns on Wall Street. She switched into the meeting and trade-show industry while working for producer publisher Miller Freeman and managing a RANDEE WECHSLER computer trade show held at both the Los Angeles PRESIDENT C.E.O. Convention Center and the Jacob K. Javits Center ATLAS PARTY RENTAL in New York. TRENDS IN HER FIELD Atlas keeps up with the fashion and home decor industry trends but Wechsler has noticed that people are choosing to go back to Chiavari chairs for their events instead of using chair covers. A variety of seating elevations is also big right now. Even within the same room everything is on different levels she added. 20under40 11 10 06 10 25 AM Page 39 BiZBashFla s 20 under 40 WHO SHE IS Pohl 34 tries to keep the events and catering department that she directs at the top of guest lists everywhere by paying attention to the latest trends and giving her fullest attention to the more than 300 galas Sarasota hosts every year. She has lots of tools at her disposal including five unique restaurants a culinary store and a waterfront ballroom. EVENT TO REMEMBER Within 24 hours notice of Hurricane Wilma hitting she was put in the center of orchestrating a massive 5 000-meal-a-day project for more than 2 000 Florida Power & Light employees. They built a temporary tent for the workers to provide them with breakfast lunch and dinner daily as they worked to get the city back in shape. TRENDS IN HER FIELD According to Pohl both the pre- and post-festivities in conjunction with the main event are becoming hot commodities as is creating teambuilding activities at corporate events. Clients want those portions to be as creative and detailed as the event itself. And although not a trend--yet--Pohl recently planned an event where the menu had to match the color scheme which was purple. Items served included rosemary-grilled pheasant breast over Peruvian purple potato slices with blueberry demi glace and dried lavender. WHAT TO LOOK OUT FOR Mattison s is opening a ballroom on the Manatee River called Mattison s Riverside at the Twin Dolphin Marina. It will hold 180 guests and offer waterfront views. What will make the space unique is that yachts as long as 50 feet will be able to drive up and dock at the venue if attending an event there. ANNA POHL EVENT AND CATERING DIRECTOR MATTISON S STAGE YOUR EVENT OR MEETING AT PHOTO ROBIN HILL GISELLE MARZO SEGURA PRINCIPAL OWNER PAPER & CONCEPT WHO SHE IS Segura is the 29-year-old owner of a custom invitation design company in Coral Gables that specializes in letterpress and engraving and also provides place cards menus programs and more. IN THE BEGINNING Segura attended the University of Miami where she dual-majored in advertising and art. Her first jobs were in the advertising sales departments of Travel Channel Latin America and the Cisneros Television Group. After getting promoted at the latter she became marketing manager for Locomotion one of 12 Cisneros-owned channels. AN EVENT TO REMEMBER Karim Alibhai one of the owners of the Ritz-Carlton Key Biscayne hired her to do 400 wedding invitations. It was her most memorable event for two reasons one it was her biggest project ever and two she was able to create something customary with only a short turnaround time. The result was something regal encompassing custom pockets and beautiful letterpress paper. Another memorable moment for her was her experience with the American Nicaraguan Foundation mainly because when she made them realize that invitations were what got people to parties she was able to create a dance around the world invite for them that included travel journals. The event doubled in attendance that year. WHAT TO LOOK OUT FOR Segura plans to develop the company s own line of stationery and invitations to distribute nationwide. AND RECEIVE A STANDING OVATION Set in the heart of the magic city the new Carnival Center for the Performing Arts is Miami s most dramatic venue for conducting parties receptions corporate meetings or lectures. Spectacular facilities at the Center can accommodate from 60 to 6 000 guests in elegant salons stunning lobbies or the beautiful outdoor Plaza for the Arts. And whether the script calls for an informal lunch or a gala dinner renowned caterers Restaurant Associates will provide delicious food with impeccable service guaranteed to earn rave reviews. At Carnival Center for the Performing Arts Your Event Will Be a Huge Hit To rent the Carnival Center facilities contact rentals or call 786 468-2287. 20under40 11 10 06 2 56 PM Page 40 BiZBashFla s 20 under 40 32 is the president of the Arrso Restaurant Company. The company s first Miami venture is the new 42 000square-foot 20 million dining mecca Karu & Y with adjacent Tottem and Tottem Gardens. IN THE BEGINNING With his family involved with restaurants in South America and Spain the industry has forever been a part of Sotomayor s life. He began his journey working for Elliot Monter owner of Arrso s parent company Holiday Corporation. It was Monter who entrusted the vision of Karu & Y to Sotomayor who has a degree in marketing and has traveled the world working for Varig Airlines. SECRET ADMIRERS I admire Richard Branson for his entrepreneurship and CESAR SOTOMAYOR creativity. I m also inspired by Chef Ferran PRESIDENT ARRSO RESTAURANT Adria of El Bulli (in Spain) who revolutionized COMPANY KARU & Y modern cuisine he says. TRENDS IN HIS FIELD With the difficult task of bringing new customers in and old customers back Sotomayor sees a combination of ingenuity and hospitality as the keys to success. With so much competition you need to stand out by providing an experience that is beyond all expectations he says. When the new Carnival Center for the Performing Arts opened his team used a fleet of Mercedes sedans to transport patrons to and from performances if they dined at the restaurant. WHAT TO LOOK OUT FOR He plans to open a luxury boutique hotel in downtown Miami and is developing a clothing line that will reflect his personal style. WHO HE IS Sotomayor WHO HE IS York 34 is the director of client services for Wise Guys which provides interactive characters for corporate events theme parks hotels and festivals throughout the U.S. and Puerto Rico. He works with clients agents and production teams in the execution of their events while also working toward expanding the company s partnerships. If that weren t enough he is also one of the performers. IN THE BEGINNING He has worked as the event manager for one of the world s leading premium drink companies and played Captain Morgan one of the biggest icons in the liquor industry before joining Wise Guys. AN EVENT TO REMEMBER For a Jurassic Parkthemed event held at the Sunken Gardens in St. Petersburg this past October Wise Guys JC YORK was asked by Wizard Connections Themed DIRECTOR OF CLIENT SERVICES WISE GUYS Events to handle the entertainment. He provided 12 characters who acted as guides and Jurassic Park employees and produced a script for the guests guided tour through the grounds which included many scare zones. TRENDS IN HIS FIELD Instead of providing typical themed characters for events the company develops original characters that go beyond mere lookalikes. Whether they re providing wacky tourists an undead corpse or their popular talking table head characters Wise Guys form of interactive entertainment gives guests a unique experience. WHAT TO LOOK OUT FOR York hopes to continue to grow beyond the Florida market and book the company for events across the country. MARYSOL PATTON PRESIDENT OWNER THE PATTON GROUP Patton 39 is co-owner of a public relations marketing and consulting firm in South Florida that focuses on luxury brands and high-profile events. With business partner Carol del Aguila Bell she started The Patton Group in 2003. It specializes in special events-driven public relations by promoting businesses and people through events and related marketing tools. She was nominated as the Miami chapter of the American Cancer Society s Most Dynamic Woman of the Year for 2003 and has served as honorary chair of the Make-A-Wish gala as well as on committees for the Lucky Brand gala and Saks Fifth Avenue s Key to the Cure fund-raiser. IN THE BEGINNING She majored in public relations and marketing at the University of Miami and Boston College. She was the director of community relations for Miami Children s Hospital where she created benefit events and then moved on to the Jackson Memorial Hospital Foundation where she was the director of special events. AN EVENT TO REMEMBER Patton worked with co-worker Selmin Arat for an event for designer Roberto Cavalli held in a Los Angeles mansion. Bourgeois Productions created what she calls a groovy yet modern Cavalli-meets-Austin Powers enviroment for 650 revelers. White leather soafs arched metallic lamps various ice bars and accents made from popular Cavalli prints. Her company handled the public relations and celebrity wrangling. Those in attendance included Harry Hamlin and wife Lisa Rinna Cuba Gooding Jr. Lindsay Lohan Cindy Crawford and more. WHAT TO LOOK OUT FOR The company s client list is growing but Patton is hush-hush about the details so far. She is working on several launch events for brands that will be new not only in Florida but also in the U.S. as well. She may also be coordinating several festivities for the Super Bowl weekend. WHO SHE IS 20under40 11 10 06 10 25 AM Page 41 Tired of the usual hors d oeuvres Tampa Bay s Finest Sushi Catering Company Our Sushi Bar & Chefs Come to You Freshest Highest Quality Sushi Anywhere Anytime. Kosher Sushi Also Available 1416 Fruitville Road Sarasota FL 34236 941-953-8223 813-835-8757 20under40 11 10 06 10 26 AM Page 42 BiZBashFla s 20 under 40 Durant 30 has been around fundraisers and auctions practically since birth since her mother is the executive director of a nonprofit in Georgia. She began her own company in 2005 and specializes in the production and management of silent and live auctions from conception to execution for any size organization or type of event from black tie galas and golf tournaments to tasting events. DCI also provides a consignment program with a large selection of luxury items and fantasy packages to supplement donations. IN THE BEGINNING At age 22 Durant moved to New York to pursue a dance career and to raise funds for the move she rented a theater hired a ALEX DURANT PRESIDENT AND FOUNDER stage manager and lighting designer choreoDURANT CONSULTING INC. (DCI) graphed dance pieces for 30 performers and danced in the show herself. Needless to say she moved to the city and was later hired by a sports marketing firm where she became the director of fund-raising and produced 300 auctions a year. SECRET ADMIRERS I truly admire the event managers working with a nonprofit budget and limited staff who still manage to produce fantastic events on a corporate scale Durant says. TRENDS IN HER FIELD Auctions have been an important element at events for years but she says people are now beginning to see the power of an auction and the revenue that it can generate for their cause. Committee members are taking more time to solicit donations just as they would sponsorships and hire auction companies to manage auctions instead of passing them off to volunteers. Durant likes to make each auction different and tie in the event s theme. She also uses props or builds displays to highlight certain items. WHAT TO LOOK OUT FOR Her company has been chosen to produce and manage all of the auctions for the 2007 South Beach Wine & Food Festival including Mo t & Chandon BubbleQ and Wine Spectator s Best of the Best events. WHO SHE IS WHO SHE IS Parks 33 supervises the public relations team at GMM the only Seminole County member of the American Association of Advertising Agencies (AAAA). The company is one of the 10 largest agencies in Central Florida and Parks manages the day-to-day activities for each company account. She also oversees GMM s new business development. IN THE BEGINNING She has a bachelor of science degree in public relations from Ohio s Kent State University. She began her career at Babcock & Wilcox where she was responsible for media and employee relations event planning CARLA PARKS EXECUTIVE VICE PRESIDENT OF and special projects. Parks went on to work for PUBLIC RELATIONS GILBERT & Sherikon Inc. Alltel Information Services and a MANJURA MARKETING (GMM) leading cosmetics company before getting her start with GMM as a senior account supervisor in 2003. SECRET ADMIRERS Included on the list of those Parks looks up to are Ed Gilbert and Bonnie Manjura and the late Zoe McCathrin. (McCathrin) was not only unwavering in her expectation of excellence but was an executive before women in leadership roles were commonplace she says. TRENDS IN HER FIELD With technology advancing at such a rapid rate keeping up with online media and the state of the Internet is key. YouTube and blogs are just two of the new ways people receive information and according to Parks PR practitioners must evolve to keep the pulse of these new mediums as well as use them as successful and effective PR tools. WHAT TO LOOK OUT FOR She is working on the the Downtown Disney Resort Area Hotels second wedding showcase event which will be held at five of the Downtown Disney Hotels in April 2007. It has five different locations and numerous vendors. It s a great mix of event planning and logistics combined with media relations and promotions. GMM will be also coordinating several grand opening events for Sterling Resorts new properties. 20under40 11 10 06 10 27 AM Page 43 SPECIAL ADVERTISING SECTION Having an event in New York We ve got you covered. BUDDAKAN 75 Ninth Ave. New York NY 10011 212.989.6699 Restaurateur Stephen Starr has opened a 16 000-square-foot Manhattan outpost of his Philadelphia restaurant Buddakan in the Chelsea Market. Seating capacity is set at 260 for dining and 450 for special events. CATERING BY RESTAURANT ASSOCIATES 9000 NW 25th Street Doral FL 33172 305-594-4431 info Licensed and federally insure d any event including Corporate Concerts Special Even ts INDOOR AN D OUTDOOR FIREWORKS for 330 Fifth Ave. 5th Fl New York NY 10001 212.755.8300 Chef Tim McLaughlin and the culinary team at Catering by Restaurant Associates create memorable experiences for their guests. With innovative menu ideas paired with an impressive roster of New York s landmark locations--including the Tent at Lincoln Center the Intrepid Sea Air and Space Museum and Madame Tussauds New York-- Catering by Restaurant Associates can offer access to the most impressive exclusive locations. MADAME TUSSAUDS NEW YORK 234 West 42nd St. New York NY 10036 212.512.9611 Madame Tussauds offers you the unique opportunity to host a private function among the famous personalities who have shaped the world. We can accommodate your affair for 20 to 1 200 guests with 85 000 square feet of sheer elegance. Restaurant Associates is our exclusive caterer. All celebrities appear in wax. CITY CRAB & SEAFOOD COMPANY 235 Park Ave. South New York NY 10003 212.529.3800 Located in the heart of Union Square City Crab s American cuisine features seafood flown in daily prime steaks sushi and raw bars and over 20 wines by the glass. Our second floor private dining room can accommodate 55 and our upstairs balcony and bar seats up to 125. Our entire restaurant can accommodate up to 400. SOMETHING DIFFERENT PARTY RENTAL 101-117 Pennsylvania Ave. Paterson NJ 07503 973.742.1779 Something Different Party Rental offers a total atmosphere solution. By providing high-style furniture with a full range of traditional rental offerings our customers can source everything they need to complete their vision for their next event. COLUMBUS CIRCLE EXPERIENCES AT TIME WARNER CENTER 10 Columbus Circle New York NY 10019 212.823.6110 A wall of glass with views of Columbus Circle and Central Park stands at the front of this shopping complex in the building that holds Jazz at Lincoln Center and a suite of highprofile restaurants in addition to 50 retailers. The great room event space is at ground level and perched above it is a second-level space that holds 350 for receptions or 75 for seated events. VANDERBILT HALL AT GRAND CENTRAL TERMINAL 42nd St. and Park Ave. New York NY 10017 212.340.3404 Formerly a waiting room Vanderbilt Hall features pink marble floors 48-foot ceilings and massive chandeliers. The 12 000-squarefoot space holds 800 for seated events or 1 200 for receptions. The northeast balcony overlooks the station s main concourse and holds 200 for receptions or 100 for seated events. Vanderbilt Hall is not available from early November through December due to internal holiday programming. Contact us Robert Fitzgerald 646.638.3600 ext. 103 rfitzgerald 20under40 11 10 06 10 26 AM Page 44 BiZBashFla s 20 under 40 Khalilian 34 was responsible for bringing Paris Hilton to Florida by opening the first Club Paris in Orlando in 2004. Two years later Club Paris Jacksonville debuted. Each boasts custom-made decor beautiful staff exclusive V.I.P. sections and more. Khalilian makes sure he is involved in every aspect of the clubs operation. Each location caters to its specific market. It s not a cookie-cutter project each new venue is unique he says. IN THE BEGINNING Before getting FRED KHALILIAN into the nightclub business Khalilian PRESIDENT C.E.O. MANAGING PARTNER managed several musicians in OF CLUB PARIS Orlando. He also opened Euro Fitness Center which is across the street from Club Paris in the Church Street Exchange building. AN EVENT TO REMEMBER For the grand opening of Club Paris Orlando the heiress herself attended along with sister Nicky. It only took 54 days to open the expansive nightclub and he has his reasons for not opening the heiress namesake club in Miami. He chose Orlando for the first location not only because of his history there but also because the city is a tourist destination. WHAT TO LOOK OUT FOR He plans to open a Club Paris in Daytona Beach by the end of December right on time to celebrate the new year. Another is scheduled to open in Miami (finally) in 2007. If that isn t enough Khalilian will continue to grow the Club Paris chain with the first international club scheduled to open in San Jose Costa Rica. I want every major city to be the home of a Club Paris he says. WHO HE IS IGNITE AND EXCITE THE SOUL AND SENSES WHO SHE IS After being in the industry for 10 years Jenkins 32 finally started her own special events planning company where she coordinates everything from venue selection and catering to entertainment and decor for her clients. She also provides consulting services to venues assisting them in working with event planners. IN THE BEGINNING Her first job in the industry was as a sales and marketing coordinator for the Gladiators Zone (the American Gladiators dinner show) in Kissimmee. She went TRICIA JENKINS on to help open and close Metropolis PRESIDENT OWNER & Matrix nightclubs. ORLANDO SPECIAL EVENT PLANNERS AN EVENT TO REMEMBER For a Chevron Aviation event held at Destiny Nightclub Orlando the building was lit in the client s red and blue colors. The branding didn t stop there. A full ice bar featuring all three of Chevron s logos was highlighted in colored sand with built-in martini luges and guests received photos custom-imprinted with Chevron s logo as takeaways. Destiny s in-house catering team provided carving pasta seafood mashed potato martini bar and dessert and coffee stations throughout the venue plus butler-passed hors d oeuvres. Derek & The Slammers a five-piece band was the entertainment. WHAT TO LOOK OUT FOR Since she recently opened Jenkins plans on expanding her client base. Want more information on our advertisers Go to fla and check them out online or email chris WWW.LOWEANDBEHOLD.NET 407.852.0069 20under40 11 10 06 10 26 AM Page 45 TASTE Winter 305.899.9117 NVG 11 10 06 10 44 AM Page 46 New Venue Guide The scoop on Florida s newest spaces--where they are when they open and what to expect. By Stephanie Wilson Seminole Paradise Hot Spot Re-Opens Tequila Ranch located at the Seminole Hard Rock Hotel & Casino Hollywood celebrated its grand reopening in October. This 7 900-square-foot indoor outdoor restaurant has seating for 400 but what really draws the crowd is the mechanical bull (yes it is fully operational and a popular spot in the restaurant). Tequila Ranch serves authentic Mexican cuisine (such as guacamole prepared tableside) in a beautiful setting. It is designed with ceramic mosaic floor tiles and beautiful blown-glass chandeliers and windows. There is a 150-person semiprivate dining room indoor and outdoor bars and a DJ booth with a state-of-the-art sound system and lighting. (5760 Seminole Way Hollywood 954.556.7430 Restaurant Hits a Spark With Second Location Already a staple in Coral Gables Chispa (which means spark in Spanish) is opening a second location in Doral this December. Executive chef Adam Votaw will serve everything from croquetas to churrascos with some unexpected culinary twists. In regard to decor the restaurant will follow in its sister location s footsteps--that means a warm dining room with ceiling-mounted goatskin-covered lamps and a wall of oversize Bahamian shutters. It will also have two private rooms that can be combined to make one large Wi-Fi-accessible soundproof room with a fireplace and two plasma TVs for as many as 120 people. (11500 NW 41st St. Doral 305.591.7166 46 fla december 2006 january 2007 New Nightclub on the [South Beach] Block Mokai is the latest nightclub to hit South Beach courtesy of the masterminds behind Studio 8 in New York City. Since it opened its doors in September Mokai has been catering to an A-list crowd including hosting a release party for GQ magazine. One room is done in vibrant colors with alligator-skin chairs stone ottomans and metal coil drapery. The full kitchen has a tasting menu available for events but outside caterers are welcome as well. The club features on-site parking (valets are available) and private entrances for those with real or imagined V.I.P. status. (235 23rd St. Miami 305.531.4166 NVG 11 10 06 10 44 AM Page 47 The Grape IN THE WORKS BAYANIHAN ARTS CENTER This 9 900-square-foot venue is the cultural center of the local Philippine community--the term Bayanihan means movement of building in Philippine and this concept has been worked throughout the immense property. A crystal chandeliered lobby awaits in the main building alongside a glorious library and meeting rooms. The property also features a fiveacre open-air village with Philippine-style pavilions throughout with electric and water connections along with a stage and air-conditioned dressing rooms. A second five-acre village is currently under construction as well. The center welcomes outside caterers and their on-site staff can assist in coordinating any event. (14301 Nine Eagles Drive Tamp 813.925.1232 PHILIPPE RESTAURANT The New York Chinese restaurant co-owned by Philippe Chow and Stratis Morfogen is heading to Florida in January. The 8 990-square-foot restaurant which will be located in the Hotel Gansevoort South on Collins Avenue is being constructed by Charles Benson and will have 400 seats scattered about--200 downstairs 100 upstairs 50 on the upstairs patio and 50 in a private wine cellar. The interior decor will be a fashionable minimum of glossy whites with accents of brown black and red. The restaurant will also boast an openair kitchen from the second floor so that guests can watch their meals being prepared by executive chef Steven Yim and his staff. Yim the Guinness Book of World Records Fastest Noodle Maker from 1972 to 1977 will both perform a nightly noodle show and oversee the kitchen as chefs prepare Philippe classics such as the Nine Seasons Spicy Prawns Peking duck and House Me Mignon. Additionally Yim will be available to cook at private off-premise dinners. The current plan is to open two more restaurants every year in additional cities. (Collins Avenue and 23rd St. Miami Beach 212.644.8885 RON JON SURFPARK Scheduled to open in January the innovative park will be the world s first surfpark facility. It features a large surf pool with four- to eight-foot waves for intermediate and advanced surfers and body boarders a training pool with three- to fourfoot waves for beginners and novices and a body boarding pool with three-foot waves for a fun easy introduction to wave riding. The massive 100 000-square-foot facility (with a price tag of more than 12 million) will also offer a surf school pro shop and restaurant alongside a concert and special events stage. Private function areas and hospitality suites will be available as well. (5250 International Drive Orlando 866.596.7873 THE VENETIAN LADY South Florida s newest luxury charter yacht is scheduled for its maiden cruise in late January 2007 just in time for Super Bowl weekend. This 130-foot luxurious liner boasts three decks The Admiral s Main Deck has a dance floor and custom table and chairs for dining while the Captain s Club Lounge has a marble bar a dance floor and an indoor outdoor deck with chic lounge furniture complete with brushed silver and white chaises. The top deck is the open sky deck perfect for viewing the sights as the ship cruises through the Intracoastal or around Biscayne Bay during one of the four-hour charter tours. The onboard chef can customize menus for any occasion or feel free to bring along any licensed caterer to supply your water-bound bash. (555 NE 15th St. Suite 102 Miami 305.379.5119 RECENTLY OPENED BLUE OYSTER GRILL The latest brainchild of seasoned restaurateurs Alex Portela and Eloy Roy of Oggi Caffe and Caffe da Vinci fame Blue Oyster Grill opened in November. This 4 200-square-foot restaurant features both indoor and outdoor seating and has a capacity for 200 people (150 indoor and 50 outdoor). The interior is a welcoming blend of elegant and casual incorporating chandeliers tiled floors oversize mirrors and live palm trees. A private room can be used for events and the entire restaurant can be bought out too. Executive chef Minor Vargas runs a tight ship at this seafood restaurant. The signature dish Seaweed spaghettini--made from real seaweed. (2286 NE 123rd St. North Miami 305.892.8000) CHRISTABELLE S QUARTER A little bit of the Big Easy is about to hit Coconut Grove in a grand way. Chef Alex Patout--hailed by Food and Wine as one of the top chefs in America--has brought his award-winning recipes to the new Christabelle s Quarter. Scheduled to open in December the restaurant will accommodate as many as 350 people with a private indoor outdoor roof deck able to host 150. The restaurant s decor mirrors that of the famed French Quarter in New Orleans with a stained glass ceiling dome antique doors and chandeliers and warm carved wooden bars. The standard menu blends Cajun and creole the signature dish is grain-fed beef oysters whole shrimp and lump blue crab. The Christabelle s team can help create the perfect custom menu for any occasion. (3157 Commodore Plaza Coconut Grove 786.517.5299) THE GRAPE Pointe Orlando is the home of the latest Grape franchise set to open its doors in December. The 3 000-square-foot restaurant features a purple and brown palette and will accommodate as many as 140 guests. It has more than 150 wines available by the bottle plus small-plate gourmet Mediterranean fare. The restaurant can be closed for private events and group wine tastings can be arranged. A 900-square-foot patio can be used for events as well. (9101 International Drive Suite 1208 Orlando 407.248.2838 TOSCANO GRILLE The Tuscan-style restaurant in Coral Gables features authentic regional Italian cuisine made by brothers Jose Davila the corporate chef and Ricardo Davila the executive chef. Both have a combined experience of 32 years in regional Italian cuisine and have worked at Amalfi Ristorante and Caff Abbracci respectively. It has an oak-fired brick oven used to prepare the fresh fish meat and poultry dishes as well as select pasta plates for a distinct smoky flavor. A full-service catering menu is available for special events and corporate meetings. An illuminated waterfall in the front entrance adds a calming effect. A private room with beautiful ceiling murals holds 40. The restaurant is able to seat 209 and a separate bar (with its own tapas-style menu) seats 60. (2120 Salzedo St. Coral Gables 305.448.5111 Producitonguide 11 10 06 1 37 PM Page 48 Production Company Guide The term production company can refer to those with audiovisual or staging services. But not here. These companies specialize in bringing events to life from concept to completion either in-house or by outsourcing certain services. By Albert del Toral 2R PRODUCTIONS 12253 SW 27th St. Miami Fla. 33175 T 305.220.4366 F 305.226.7758 ACT PRODUCTIONS INC. 1688 Meridian Ave. Suite 400 Miami Beach Fla. 33139 T 305.538.3809 F 305.538.3814 BIRCHMORE GROUP INC. 1000 Universal Studios Plaza Bldg. 22A Orlando Fla. 32819 T 407.896.3400 F 407.896.3302 COMCOR MEETING & EVENT PRODUCTIONS 5353 North Federal Hwy. Suite 402 Fort Lauderdale Fla. 33308 T 954.491.3233 F 954.491.6466 EVENTIONS 1138 East Tennessee St. Tallahassee Fla. 32308 T 850.222.0200 F 850.222.7752 EVENT ELEVEN MIAMI 1050 93rd St. Penthouse E Miami Beach Fla. 33154 T 305.866.9696 F 305.866.9443 LIFE OF THE PARTY PRODUCTIONS 1312 NE 123rd St. North Miami Fla. 33181 T 305.895.9027 F 305.675.7932 THE LINK EVENT PROFESSIONALS 9814 52nd Ave. North St. Petersburg Fla. 33708 T 727.439.0994 F 727.398.0994 LOGISTICS MANAGEMENT GROUP 16375 NE 18th Ave. North Miami Beach Fla. 33162 T 305.949.2883 F 305.945.5577 PIONEER PRODUCTIONS INC. 2601 SW 31st Ave. Hallandale Fla. 33009 T 954.961.1223 F 954.964.7793 RAFANELLI EVENTS 777 South Flagler Drive West Palm Beach Fla. 33401 T 561.515.6022 F 617.357.8008 REGENCY PARTY RENTALS & PRODUCTION 1601 North Dixie Hwy. Lake Worth Fla. 33460 T 561.588.7600 F 561.588.5456 THE SPECIAL EVENTS GROUP P.O. Box 810563 Boca Raton Fla. 33481 T 561.988.3900 F 561.988.0354 TBA GLOBAL EVENTS 4203 Vineland Road Suite K-7 Orlando Fla. 32811 T 407.835.9228 F 407.835.1735 TRITON PRODUCTIONS 420 Lincoln Road Suite 434 Miami Beach Fla. 33139 T 305.535.8086 F 305.535.3996 F 772.286.2132 EVENT MANAGEMENT GROUP (EMG) 3875 Pembroke Road Hollywood Fla. 33021 T 954.986.0077 F 954.986.9988 FESTIVE PRODUCTIONS 2501 South Ocean Drive Hollywood Fla. 33019 T 800.808.6542 FESTIVITIES 6900 SW 21st Court Davie Fla. 33317 T 954.370.6006 FUSION EVENT PRODUCTIONS 7015 South Tropical Trail Merritt Island Fla. 32952 T 321.693.8348 GRAND EVENTS OF FLORIDA 2715 East Adamo Drive Tampa Fla. 33605 T 813.248.0200 F 813.248.6764 HARKEY PRODUCTIONS 20285 NE 15th Court North Miami Beach Fla. 33179 T 305.651.7041 F 305.651.2103 J ENTERTAINMENT & PRODUCTION COMPANY 10274 NW 47th St. Sunrise Fla. 33351 T 866.658.9700 F 954.742.7893 JIMMY JAM PRODUCTIONS 7601 Riviera Blvd. Miarmar Fla. 33023 T 954.929.1925 F 954.987.4561 KARLA CONCEPTUAL EVENT EXPERIENCES 100 NE 25th St. Miami Fla. 33137 T 305.644.3555 F 305.644.0002 METROPOLIS PRODUCTIONS 5228 Vanguard St. Orlando Fla. 32819 T 407.870.7671 F 407.870.0976 MUGWUMP PRODUCTIONS 1328 Vine St. Jacksonville Fla. 32207 T 904.398.9971 F 904.398.4002 OUTSIDE THE LINES PRODUCTIONS 4100 North Powerline Road Suite S-1 Pompano Beach Fla. 33073 T 800.979.3309 PRESTIGE PRODUCTIONS 4653 L.B. McLeod Road Suite B Orlando Fla. 32811 T 407.835.0040 F 407.835.0042 PRI PRODUCTIONS 1819 Kings Ave. Jacksonville Fla 32207 T 904.398.8179 F 904.398.1569 R.K.M. DESIGN & PRODUCTION INC. 2045 NW First Ave. Miami Fla. 33127 T 305.573.7548 F 305.438.0850 SHOWORKS INC. 200 Scarlet Blvd. Oldsmar Fla. 34677 T 813.855.9616 F 813.855.7617 SUTKA PRODUCTIONS INTERNATIONAL 424 Palm St. West Palm Beach Fla. 33401 T 561.835.8456 F 561.835.8458 UNIQUE PRODUCTIONS 505 NE Third St. Suite 2 Delray Beach Fla. 33483 T 561.330.2220 F 561.330.2226 WIZARD CONNECTIONS THEMED EVENTS 1775 Central Florida Pkwy. Orlando Fla. 32837 T 407.888.9238 F 407.888.3269 WITH IN-HOUSE CAPABILITIES 3B PRODUCTIONS 900 16th St. Suite 210 Miami Beach Fla. 33139 T 305.673.2756 F 786.866.9647 ART OF THE PARTY INC. 7552 Chancellor Drive Orlando Fla. 32809 T 321.281.2800 F 321.281.2801 ATMOSPHERES EVENTS 8509-C Sunstate St. Tampa Fla. 33634 T 813.890.8500 F 813.890.8400 BARTON G. 3628 NE Second St. Miami Fla. 33137 T 305.576.8888 F 305.751.0040 CA PRODUCTIONS 1340 South Ocean Blvd. Suite 2401 Pompano Beach Fla. 33062 T 954.781.7717 F 954.781.7019 CC EVENT PRODUCTIONS INC. P.O. Box 76189 Tampa Fla. 33675 T 813.248.0721 F 813.248.0431 CONCEPTBAIT INC. 4123 Eighth Ave. South St. Petersburg Fla. 33711 T 727.895.8599 F 727.321.5374 COZZA NOZTRA LLC 4560 Pinewood Ave. Jacksonville Fla. 32207 T 904.348.0911 F 503.212.6178 CREATIONS PRODUCTIONS INC. 831 North Railroad Ave. West Palm Beach Fla. 33401 T 561.833.6787 F 561.833.6750 DESIGNS BY SEAN INC. 1300 Stirling Road Suite 7A & B Dania Fla. 33004 T 954.927.9232 F 954.927.4544 ENCORE CREATIONS INC. 6143 Pinecastle Blvd. Suite 1 Orlando Fla. 32809 T 407.812.8753 F 407.812.8754 EVENTMAKERS INTERNATIONAL 2928 SE Monroe St. Stuart Fla. 34997 T 772.286.1841 WITH DESTINATION MANAGEMENT SERVICES ADVANTAGE DMS 20211 NE 15th Court North Miami Beach Fla. 33179 T 305.651.2367 F 305.651.2310 ALL OVER MIAMI 100 NE 38th St. Studio 1 Miami Fla. 33137 T 305.573.3770 F 305.573.3767 CREATABILITIES 3111 North Andrews Ave. Suite 3 Fort Lauderdale Fla. 33309 T 954.568.5200 F 954.568.5815 DECO PRODUCTIONS 7711 West 22nd Ave. Miami Fla. 33016 T 305.558.0500 F 305.825.8808 IMAGINE EVENTZ 10693 Wiles Road Suite 130 Coral Springs Fla. 33076 T 954.340.2858 F 954-827-0440 LAUNCH 2453 Orlando Central Pkwy. Orlando Fla. 32809 T 407.851.5122 F 407.851.8313 ME PRODUCTIONS 2000 SW 30th Ave. Pembroke Park Fla. 33009 T 800.544.0033 F 954.458.4003 Main location listed The Vendor s Marketplace pages 11 10 06 10 29 AM Page C3 pages 11 10 06 10 29 AM Page C4